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Why Customers Buy From Niche Stores Instead of AliExpress?

By Olga L.
March 10, 2020

Why Customers Buy From Niche Stores Instead of AliExpress?

As you probably know, AliDropship team is not only working on creating ready-to-go dropshipping stores for customers and providing all the necessary support – the company also runs its very own dropshipping stores.

Seeing and managing this process from inside gives us an incredible advantage. This way, we can see and experience all the steps of this operating process – the same as our customers have. And this, in turn, gives us a brilliant opportunity to work with our clients much more effectively as we have a clear and detailed understanding of the whole dropshipping routine.

One of the questions we quite often hear and read from our customers is ‘Why would I get a specialized dropshipping niche store if all these items are already available on AliExpress? Why would people make their purchase from my store that is unfamiliar to them instead of addressing a globally renowned platform?’

This is why we decided to write this article! Here, we’ll share the reasons of niche stores being more appealing for buyers than AliExpress.

Let’s start with an informative video!

Top 5 reasons why customers prefer niche stores to AliExpress

Why Niche Stores Are Great

1. It’s easier to find the necessary product

AliExpress gained itself the reputation of an immensely huge online trading platform where you can find practically anything. The platform hosts lots of sellers, and the number of products they offer far exceeds 100 million items. It means it is possible to source almost any kind of product regardless of its category and special features. But interestingly, that’s not always a benefit!

Browsing a niche store with a limited amount of categories, you can find the necessary product quickly and effortlessly.

That’s what industry analysis shows! Customers looking for a particular product with specific features are much more likely to visit a niche store than AliExpress.

There is a valid reason for this, as you can guess. It’s not easy to look through thousands of product options to find the one that fully suits your needs. This is why potential buyers might avoid a website of an enormous marketplace where they can easily get lost. Instead, they prefer a dedicated website with a limited amount of product categories which is clear and convenient to navigate. Apart from that, a store that focuses on a particular niche or category is much more likely to have not some generic items, but highly specialized products instead.

2. It’s more convenient to place an order

Simplicity of placing an order is crucial for purchasing process. AliExpress requires buyers to register, which is a distracting factor for many online shoppers. Niche AliDropship stores, at the same time, allow customers to place their orders in a simple and understandable way. There, it is possible to check out and make a payment directly through PayPal. Therefore, no additional time and effort is spent on providing data, verification, etc. Thanks to this feature, buyers enjoy an unmatched shopping experience that surely motivates them to come back for more. Even if customers don’t have any previous experience of online buying, they can easily buy from such stores without any technical issues.

Niche stores don’t require visitors to register, and it facilitates impulse shopping.

It is quite important since this feature, above all else, facilitates impulse shopping. If customers happen to visit such a store accidentally and get immediately interested in some of the products, the simplicity of shopping process will surely encourage them to make a purchase without any second thoughts.

3. Niche stores provide a nicer customer experience

It is typical for sellers placing their offers on AliExpress to work with a wide range of product categories. Ideally, that would require a store owner to have extensive knowledge covering all the specifications and peculiarities of the offerings . Unfortunately, quite often this is not the case, and it makes potential purchasers turn to smaller niche stores.

Niche stores are notable for friendly atmosphere created by passionate and enthusiastic sellers.

What’s special about people who create narrowly focused online stores and deal with a limited amount of items? They are typically deeply interested in this particular sphere. It means that they have a true passion towards this certain product range. Therefore, they are enthusiastic to create friendly and favorable atmosphere in the store. You can imagine how important it is for an online business. The better client service you provide to this niche fans, the higher are the odds to see them and their friends again soon.

4. It’s much easier to get help

Everyone who ever purchased something online knows how important it is for a seller to be well-informed about each and every product on offer. And what happens if a dropshipping store owner works with multiple product niches and dozens of hundreds products on offer? Potentially, there can be have some difficulties with providing accurate and relevant data on clients’ enquiries. From the point of view of a seller this can easily be understood. Naturally, managing such a store is quite a demanding task requiring an enormous effort. Still, from the point of view of a buyer, it can cause a great inconvenience.

Well-informed experts can provide quick and full answers to any niche-related questions.

On the contrary, niche stores with a smaller product range have everything it takes to provide high quality customer support. Since these stores employ well-informed experts with a deep passion towards the products on offer, customers can safely count on quick and full answers to any niche-related questions that can potentially arise. These sellers can also help buyers with the technical aspects of placing an order and making a payment. This is not always the case with AliExpress purchases – the wait for an answer from the platform’s technical support can take a significant amount of time.

5. It’s more pleasant to navigate the store

Due to the technical peculiarities of the platform, all of the AliExpress stores have the same layout that makes it really difficult for a store owner to create a memorable and recognizable marketplace. It means that customers will have a hard time trying to remember the exact store where they occasionally saw this or that item, and most likely they will end up purchasing it elsewhere. Apart from that, no changes can be made into the store layout in case it is uncomfortable for either buyers or sellers, which can cause a certain inconvenience.

Convenient customized layout and professional design turn niche stores into user-friendly and memorable marketplaces.

In turn, nicely and professionally designed niche stores can easily prompt visitors to make a purchase – the aforementioned impulse buying heavily depends on store usability. Additionally, layout of these stores can be customized in a way that is clear and understandable for any kind of buyer. What is also important, due to their peculiar design, such stores have their own spirit and atmosphere, and it certainly motivates customers to come again for more.

Aren’t these the perfect reasons for you to start your own dropshipping journey?

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By Olga L.
Olga is a Copywriting Director at AliDropship. She works on guides, tutorials, and other educational materials to help you start and run your dropshipping business with ease.
4 Comments
Adam April 6, 2018 10:31:19

Thanks Ola!

Ramesh April 6, 2018 12:56:55

thanks, Olga this post answered many questions I was thinking about, more encouraged now!

Kevin July 14, 2018 19:47:19

Hi, wouldn’t your talented site developers want to make stores for themselves instead of helping others?

Yaroslav Nevsky July 17, 2018 20:54:57

Hi, they do not want to develop sites for themselves since they do not know how to promote these sites, because they are developers you know:)

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