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5 Smart Instagram Bio Ideas To Turn Your Followers Into Customers

By Andrey Y.

5 Smart Instagram Bio Ideas

It’s small things that make you successful. In fact, one of those things is your Instagram bio ideas. That is why this article is going to give you some ideas for creating the right one.

Instagram is a great marketing channel that can bring your dropshipping business to a whole new level.

However, some entrepreneurs could pay all their attention to the posts and pictures while neglecting such an important thing as their Instagram bio.

Of course, the quality of your content is instrumental to the success of your Instagram promotion. But if you underestimate the importance of your bio, it may blow up in your face.

Why is it so crucial? And what should you do to optimize it properly?

So, let’s figure this out!

Table Of Contents

Why your Instagram bio matters

Why your Instagram bio ideas matters

Have you ever been to a Las Vegas casino? Lots of tricks is typically used there to make you gamble for as long as possible.

There are no windows and clocks which is why you easily lose track of time. Plus, every aspect of the design and layout is well thought out to make you more comfortable about spending your money.

And plus, there is something more.

This story goes back to 1991 when Mark Peltier, the head of AromaSys company, made a deal with the Mirage casino.

AromaSys, the company known for creating scents – or fragrance marketing solutions – offered the Myrage executives to install specific metal boxes in the casino ventilation system. Through them, a pleasant smell could be spread all over the casino. Breathing it in, the visitors were getting more relaxed and cheerful – and therefore, much more willing to spend extra time (and money) there.

Peltier was the first one to discover that smells shape our impressions and to put the knowledge into use. Now, it’s hard to find a casino that doesn’t employ this perfectly legal practice.

In the digital world, giving a taste of your business to customers is even more vital than in the gambling industry.

Naturally, you can’t use the power of scents when it comes to Instagram or other digital marketing tools. So, what can you do instead?

The solution is having good Instagram bio ideas. Instagram bio is, actually, responsible for creating the right impression of your business profile.

That’s why it becomes really important to have catchy and engaging Instagram bio ideas. It might seem to be difficult, especially when you discover that your limit is 150 characters!

Still, it’s quite enough to achieve your goals. So, let’s take a closer look and find out how your Instagram bio should look like.

5 tips to generate great Instagram bio ideas

tips for Instagram Bio Ideas

1. Add your niche keywords and link to your Instagram bio

Firstly, you need to fill out while creating your Instagram bio are “Name”, “Username” and “Website”.

instagram-bio-01-min.png
It’s important to mention that the “Website” field is the only place where you can put a clickable link leading to your website or a specific web page. In other words, you can’t attach it to your posts’ captions or comments. So, make a point of putting your link in this field.

Please, note that it will be great if you make the link in the Call To Action style. How should it look like? For example, like this – your-site-name.com/getfreeguide.

Then, your next step is filling in the “Name” and “Username” sections. Of course, when you’ve come up with your business name, it doesn’t seem to be a big problem. Accordingly, you just need to choose the same or similar username on Instagram and write it in.

Yet, while thinking up your brand name, it could be hard to make it both catchy and SEO-friendly. However, the good news is that you can easily sort it out on Instagram.

If your store name doesn’t contain your niche keywords, you can make up for this in the “Name” section like in the picture below.

instagram-bio-02-min.png

In fact, Snipes just added “sneakers” and “streetwear” words in the “Name” field. And this lets the company come up in the Instagram search results when someone types these words in.

By the way, you can try to change the keywords in the “Name” section and track down which words are capable of bringing you more “likes” and followers.

2. Let people know who you are

The next step you should take is to optimize your “Bio” section.

There, you need to catch the attention of your visitors. People want to know what you can do for them. So, you need to give them a sense of your business and make them interested.

For this, you need to have a clear picture of your audience, to be tuned in to their interests and needs. This way, you can zero in on the people that may turn into your clients.

Tell them about your venture: what products you provide customers with, what goals you pursue. Don’t forget to keep it short! Instagram bio is limited to only 150 symbols. Moreover, we would recommend you to make your bio a bit shorter than 15 symbols because Instagram always aspires to cut it, and you hashtags, for example, risk not to look like hashtags.

Let’s take the example of Funco that lets customers understand what to expect in two short sentences.

instagram-bio-03-min.png

Or you could be more creative and follow the example of Coca-Cola. In one statement they explain to customers that they produce a beverage, why they do this, and inspire people to buy it.

instagram-bio-04-min.png3. Increase your authority

Another important thing you need to convey in your Instagram bio is why people should buy from your dropshipping store.

Simply speaking, you need to make your visitors confident that choosing your business is going to benefit them.

For this, you should add some short message showing off your strong points and increasing your authority.

A case in point is Petco’s cool Instagram bio. In their message, they point out that their products are absolutely natural. So, customers don’t need to worry about their favorite pets’ health when buying from Petco.

instagram-bio-05-min.png

Another great examples of pushing customers towards making their choice in your favor are Lays and Krispy Kreme. These companies emphasize the time they have been operating in the industry. Numbers and stats increase your authority.

instagram-bio-06-min.pnginstagram-bio-07-min.png4. Use hashtags and emoji in Instagram bio

The message in your Instagram bio could be really persuasive, but it still could be overlooked by your visitors.

So, you need to catch their eye and make them read your bio.

How?

In fact, the solution is pretty simple. You should use emoji! This way, you can be sure that people won’t miss your message.

Look at the picture below. Gatorade’s bio draws your attention, doesn’t it? And as you could guess, the reason is the emoji.

instagram-bio-08-min.png

When you’ve caught the attention of your visitors and let them read the message, the next thing you need is getting their engagement. One of the most efficient ways to implement this is creating your branded hashtag.

For instance, if you go to Red Robin’s Instagram account, you can see their branded hashtag attached to their bio. This allows Red Robin to get user-generated content. And what could be a better advertisement?

instagram-bio-09-min.png

5. Include a call to action in your Instagram bio

Sometimes making decisions might be hard. That’s why people need a little push to make up their mind.

Similarly, including a call to action in your Instagram bio can dispel your visitors’ doubts and let them click on the link to make the purchase.

It could be a call to share a bottle of soda as in the example with Coca-Cola we described above. Or you can encourage your visitors to take photos as Red Robin does it. Or you can follow the example of Pillsbury as it’s shown in the image below.

instagram-bio-011-min.png

Therefore, the choice is up to you. Yet, you need to keep in mind that you shouldn’t shove it down your clients’ throat. Nobody likes this.

And now we suggest you sit back and enjoy the most interesting Instagram bio ideas we have managed to find on the Internet.

Funny Instagram bio ideas

  • Save paper, don’t do homework.
  • The strawberry shampoo doesn’t taste as good as it smells.
  • Save water, drink beer.
  • MUSCLES. SMELLS. LAZERS. COUPONS. GIFS.
  • 🐺
  • Good days start with great jeans.
  • Instagram bio currently loading

Best Instagram bio ideas

  • GE works around the clock to tackle the world’s biggest challenges.
  • This instagram is ephemeral. So every month we (re)start again. September issue.
  • When you are cooking for the ones you love, you want quality you can trust. This is the good stuff.
  • Making history.
  • Chocolate doesn’t ask questions, chocolate understands.
  • If opportunity doesn’t knock, build a door.
  • The road to success is always under construction.
  • Stay classy.

We hope the examples we give in this article will help you come up with some great Instagram bio ideas and make your online business grow. If you have some questions, you can leave them in the comment section below. We’re always glad to answer!

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By Andrey Y.
Andrey has just joined AliDropship team. He’s exploring dropshipping business from the very beginning. And, he’s going to share with you the most essential things newcomers need to know.
1 Comment
keerthi sj September 7, 2019 5:48:48

it”s great job tq u for u r guidance

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