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Effective Landing Pages: What They Are And How To Get Them

By Ekaterina S.

Making-effective-landing-pages-that-sell.jpg

Today, we are just swarmed with choices we have to make on a daily basis. We weigh our buying decisions carefully and spend increasingly more time and effort on product research and comparison shopping. Jeez, how do you stand out and grab your market share? As usual, we have something up our sleeve. That’s right: we’ll be talking about effective landing pages today! Read on and take notes!

Imagine how a typical website looks like. Beautiful banners, a few dozens of top-selling products, most popular categories, a few competing CTAs, a countdown timer, customer testimonials, attention-grabbing Instagram feed, a subscription form, engaging blog posts, a search bar…  All of them compete for the prospect’s attention. This is what makes a great homepage. This is where visitors can get to know your brand and its values and explore your product range. But regardless of how nice your Homepage is, it is simply too generic and distracting to convert customers effectively. With today’s market being so competitive and oversaturated, you can’t afford to cater all audience types at once. One size doesn’t fit all any more.

An effective Landing Page vs a Homepage

Okay, but what about product pages? Obviously, product pages are designed for products, aren’t they? They are. But on a typical product page, there are also numerous elements that might interfere with the customer purchase journey, distract potential clients from making a purchase, and carry them away from the checkout page. In other words, typical product pages lack focus and fail to prompt engagement. Predictably, this leads to higher bounce rates.

To motivate the people you’ve fought so hard to win to buy from you, you need to capture their interest and hook them with your offer. Here’s when a landing page comes into play.

What is a landing page?

Landing page is a standalone conversion-centric page that your prospects land on after they click your ad (in an email, social post, search ad, etc.) or a search result. It has one goal: to convert by focusing on one offer.

Thanks to this hyper focus on a conversion and immediate engagement they trigger, effective landing pages make a golden opportunity to convert visitors into paying customers. Unlike websites, they give customers-to-be a single path to the destination point and uninterruptedly guide them from clicking on an ad to completing a purchase.

On a landing page, visitors are way more likely to complete their purchasing flow as it’s free from distractions and offers comprehensive information about your product without having them search, for example, for shipping or privacy terms.

In short, the sales landing page concept boils down to the Rule of One: one product, one offer, one action.

Why use a landing page?

According to this survey, landing pages have proven to convert two times more visitors into paying customers than typical product pages. Plus, landing page customers tend to spend twice as much time on a page as those sent to an ordinary web store. In other words, you have much better chances of achieving the full profit potential.

Landing pages offer almost endless growth opportunities to business owners. With effective landing pages, you can:

  1. Promote high-ticket / complicated / new-to-the-market products in a more convincing way
  2. Generate even more demand for your best sellers
  3. Make new product launches a runaway success
  4. Test out product ideas
  5. Run limited-time special offers
  6. Supercharge your paid social and search campaigns
  7. Tailor content to different client segments
  8. Target your prospects in a more efficient way
  9. Win back lapsed customers and decrease drop-offs
  10. Encourage better visitor engagement and get more loyal customers
  11. Create a stronger business and form a deep bond with your customers
  12. Slash customer acquisition cost
  13. See higher ROI
  14. Drive traffic to your website and gain traction
  15. Build mailing lists

These are only the most obvious benefits you can reap from using landing pages. As the saying goes, the sky is the limit.

Who can benefit from effective landing pages?

Great news: landing pages can be your go-to solution regardless of whether you’re a long time pro or you’re just starting out.

  • Are you doing niche research to get started?

You can quickly hit the ground running by giving a few niches a try without investing a lot of time and money in filling the whole store with products you aren’t сompletely sure about.
Here’s how you can quickly understand if your product is going to be in demand on the market: select a product → create a landing page → launch a marketing campaign. If sales are not that great, just give another product a try. Congrats! You’ve just tested your hypothesis without spending weeks and hundreds of dollars on building a whole website!

  • Are you struggling to get sales from an already launched online store?

To get people to know your brand, there’s no need to promote all the products you have in your store. Instead, you might want to pick the most promising items and build effective landing pages for them. This way, concentrated marketing efforts will make your campaigns more efficient. Apart from breaking the sales record, you can drive traffic to your website so your landing page visitors can explore the whole range of products.

  • Have you already launched not only an online store, but also a few marketing campaigns?

If you already have an understanding of how to market products, it’s high time you leveled up your marketing strategy. Thanks to relevant messaging, a compelling call-to-action, and sound social proof, landing pages might be your secret marketing weapon that fuels your conversion rates.

  • Are you an experienced store owner running a successful online business?

Even if you think you’ve tried everything, there’s always room for improvement. With these dedicated pages, you can easily find a new marketing channel and a novel way to reach your target audience.

How to make high-converting and effective landing pages quickly?

Impressed by how much impact can a landing page make? So were we. That’s why we’ve built the Landing Pages add-on to help you zap the competition and get a massive return on your investments. No matter how savvy and experienced you are in dropshipping, our compelling and mobile-friendly landing pages will give your business a major leg up and help you fine-tune your marketing efforts.

These are not just words. At AliDropship, we’ve been using the Landing Pages add-on for months! With landing pages, our stores saw an unprecedented spike in conversions. And we’re absolutely sure there’s nothing that can keep you from doing the same. With this new competitive advantage, everyone can throw together a crazy landing page in no time.

With the Landing Pages add-on, you’ll have:

  • Tested and refined template to deliver spectacular results

An effective landing page template

At AliDropship, we know the ins and outs of the art of conversions. We’ve carefully studied best practices and tried out the most convincing ones to deliver this article-style two-page sales funnel. The results? The proven winning template jam-packed with conversion-oriented elements will give you a jump-start your business deserves and make every product sell.

  • Frontend drag-and-drop builder

Drag-and-drop landing page builder

With this intuitive tool, launching your first page without breaking a sweat even if you’re a total newbie is a pure joy. You can edit the default content and add new elements on the fly, move items up and down or change them up anytime. You’ll see the end result of your work and how your landing page will look once it’s published without leaving the builder. No need to wait for your developer to make changes! But don’t worry – If you’re in the mood for tweaking the template, feel free to add your custom CSS code to get the look you believe works best for your needs.

  • Customizable content elements

Customizable content elements on a landing page

Add and edit paragraphs, visuals, lists, buttons, countdown timers, comments, and more to make the page look and act the exact way you want.

  • Two effective exit-intent pop-ups

Effective pop-ups on a landing page

The add-on detects when someone is about to leave the page and shows a pop-up window that restates your value propositions and gives your abandoning visitors another reason to stay.

  • Integration of the Bulk Discounts add-on

Bulk Discounts add-on integration on a landing page

This powerful tool makes every product a can’t-miss offer and increases the average order value by featuring volume discounts on your product page. Coupled with a countdown timer, the offer is to win lots of sales for you. Once your Landing Pages subscription is activated, you’ll get the Bulk Discounts add-on for free!

We’re just getting started and have a lot planned. 😏

Creating an effective landing page that can take your store beyond the typical can now be a snap. The Landing Pages add-on is a surefire way to expand your business and see revenue gains.

avatar
By Ekaterina S.
Ekaterina is a Product Manager at AliDropship. She is responsible for planning, delivery, and optimization of multiple AliDropship solutions.
4 Comments
Douglas Lee November 15, 2020 17:51:29

I am a newbie to Alidropship, currently, I have a Premium Store package and inside this package, there are a lot of categories and more than 119 products. Therefore, I have No idea which category or which product to promote with, as all 119 products were tested and salable items.
1) Should I just select two(2) products from my website and create a Landing Page and then Launch a marketing campaign to see how sales are good or not. If not just give another product a try?
2) What if after several months later, I decided to add /test another two(2) products to my website, should I just buy 2 more Landing Page add on and launched another marketing campaign so that I can have four(4) Landing Page on my website to attract more audiences?
3) Or once if I found out ONE of my product is Not great, can I CANCELLED that product and use that Landing Page to try out another product without paying any money?
4) Exactly how many Landing Page can I Add to my website?
5) How do I know which product is Not great? Any figure I can study during the marketing campaign period?
6) For ALL my Landing Page Products, can I:
a. Add and edit paragraph, visual….On my owe? ( Step by step guide to teach me?)
b. Leave it as it is, no changes…
7) Please kindly advise how many product(s) is recommended for my Premium Store package website?
8) Please kindly suggest what Marketing Campaign I’d best and suitable for my website?
9) Finally, please kindly suggest how long it takes to finished?
Waiting patiently for your reply!

Douglas Lee

Olga Lavrinovich November 16, 2020 8:43:08

Hi, thank you for your interest – and for choosing AliDropship solutions! Let’s go through your questions one by one:
1) Yes, you can do this. As a Premium Store owner, you can also take a look at the Marketing package that goes with it. In this package, the store creators describe the most successful promo strategies they used for the most trending items, and you can try starting with promoting these exact products.
2) Landing Pages add-on is a subscription-based tool: you’re not paying for the amount of landing pages you created, you’re paying for the time you’re keeping the add-on active. As long as your subscription is activated, you can create an unlimited number of landing pages.
3) Again, as long as your monthly subscription is active, you can freely delete and add as many landing pages as you want.
4) You can create an unlimited number of landing pages while your subscription is active.
5) You are welcome to rely on this detailed guide on launching a profitable Facebook ad campaign: https://alidropship.com/how-to-make-money-with-facebook-ads/
6) To edit your landing page content, use the Edit Design button in your page settings. Kindly read more details here: https://help.alidropship.com/en/articles/4506294-the-landing-page-add-on
7) As a Premium Store owner, you already have enough products for a newly launched website. Still, it’s a good idea to add 3-5 more trending items every new season.
8) As a Premium Store owner, you can request the Marketing package that is specifically tailored to this exact store. In this package, the store creators describe the most successful promo strategies they used for the most trending items, and you can try starting with promoting these exact products.
9) Whatever service or tool you’re ordering from AliDropship, its completion time is written on this service’s page.

Marco Silva November 22, 2020 16:52:10

Hello! I hope you are well! Just to make sure I have understood the way it works… So, if someone clicks on a product for which I have the landing page add on set up, that landing page will start popping up on that person’s screen every time they use their email, social post, search ad, etc.
Following this sequence: select a product → create a landing page → launch a marketing campaign, are we talking about a Facebook ads campaign to bring people to click on the link and let the landing page add on do the retargetting?

Best regards

MArco

Olga Lavrinovich November 23, 2020 8:41:42

Hi Marco, thank you for your interest!

Here’s how it works:
1) You select a product
2) You create a landing page for this product
3) You put the landing page link into your promotional materials (Facebook ads, emails, Instagram stories, etc. – wherever you fancy)

This landing page doesn’t replace or cancel your original product page: they both exist at the same time, but the difference is, a random site visitor won’t be able to see a landing page while just browsing your products. Visitors can only come to this landing page after clicking on the link in your promo materials. And, as they are interested in the product (since they clicked on the ad) and see all the necessary payment/shipping details right on the landing page (we made sure the layout is as informative as possible), they get much more likely to make a spontaneous, impulse purchase without leaving this page and browsing your (or competitors’) other offers.

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