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How To Upsell: The Art Of Increasing The Average Purchase Volume

by Yaroslav Nevsky Marketing tips
4.5 rating
Aug 31, 2018 6 minute read
3697 6

How To Upsell

If you want to achieve a higher profit level, you need to motivate your store visitors on purchasing more than one product from you. And surely, if you increase the average check, the question of paramount importance for you is: “How to upsell?”

Here’s something for you to think about.

You’ve done quite a thorough research picking the most promising niche for your future drop shipping business and evaluating its financial potential.

You’ve invested lots of your time and effort into building a custom drop shipping store with a signature design that allows branding and a handy set of supplementary technical tools that easen your daily management routine.

You’ve spent long hours selecting the best AliExpress items to create your store offer and editing their descriptions to make beautiful single product pages.

Seriously, after all this long journey, can you be OK with the buyers who place tiny orders?

Come on! What was the reason for you to launch this business? Was it to tolerate these unsatisfactory purchases of 1-2 items?!

Enough with this.

Wave goodbye to ridiculously small orders – here we come with a smart upselling decision for your venture.

What is Upsell add-on and why you need it right now?

AliDropship team has developed a brand new Upsell add-on that is designed to:

  • Motivate your customers on buying more than one product from you
  • Scale up your average check size
  • Boost your revenues
  • Improve your store conversions
  • Increase your satisfaction as the business owner

Install it on your site, change the necessary settings in a couple of minutes, and you will quickly notice that your buyers:

  • Stay on your website for a longer period of time
  • View more offers from your product range
  • Purchase more than one item from you
  • Get more likely to share their positive shopping experience
  • Bring you much higher profits than usual

Right now, you might be wondering: why will this happen?

What’s the magic behind our Upsell add-on?

To answer this question, let’s start with the basics: how to upsell with the help of this add-on, and how exactly does it work?

To put it simply, the algorithm here is the following:

  • You take any item from your store offer, and think about its potential buyer – what other products can be interesting for him or her?
  • You use Upsell add-on to ‘attach’ these complementing products to the main item.
  • These products are shown to the store visitor purchasing the main product, and these notifications create an urge to buy the upsell items immediately!

The most awesome part here is that you can customize the appearance of these upselling offers to make them even more catchy! More specifically, you can easily set up:

  • Main product

Manage your store offer flexibly, and plan these actions on the basis of the typical purchasing behavior of your target audience!

For this purpose, attach the upsell items (recommended offers) to any of the products in your store, or to larger product categories as well to meet your individual business goals.

  • Upsell products

Give your store visitors a wide range of ideas about the outstanding items they can purchase from you! The standard field for the upsell products is designed to show up to 3 items. However, you can add as many offers as you like – they simply will be shown in a random order

Also, don’t forget that you can choose which exact option of a variable product will be shown in the list of upsell items. If you don’t specify any particular product variation, then the offer with the lowest price will be displayed by default.

  • Texts

Grab your buyers’ attention with powerful and trust-inspiring texts!

The plugin allows you to write a short and catchy title for the selection of the upsell products. When this selection is shown on Thank you page, the offer description also gets displayed there, so use this brilliant chance to tell about the countless ownership benefits that your clients will enjoy after the purchase. You can even include coupons into descriptions of the upsell items!

  • Upsells placement

Choose the winning spot to demonstrate the upsell products the in the most purchase-provoking way!

Upsell plugin make it possible for you to show the complementing products when the store viewer reaches the Shopping cart page or Thank you page, so don’t miss out the opportunity to once again remind about the absolutely awesome products you have on offer.

  • Supported device type

Meet the needs of various target audience segments, and lure countless Internet users into buying from you regardless of the type of device they’re using!

Turn on the “Show on Mobile” function to make your upsell products clearly visible not only on desktop, but on any other type of device as well, and enjoy the inflow of various customers’ orders.

Do you know how to upsell now? Use the gained knowledge and the power of our Upsell add-on to boost your business performance and to enjoy greater revenues!

 

By Yaroslav Nevsky
Yaroslav is a founder of AliDropship Community helping people worldwide to start and run a successful dropshipping business.
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6 Comments
Dave Sweney September 5, 2018 11:18:08

Hi, Yaro…

I am going to try this on one site starting today…There is no doubt that it will help on the total value of the sales per customer! If it works well (I am sure it will), I will add to all my ADS based stores for the coming holiday season…

Are there any plans to add the following upgrades/plugins that would complement this plugin:

(1) A plugin to create bundled offers of related products for upsells or perhaps a separate product page offering bundles…

(2) A multi-site version of this plugin…i.e. I have 8 ADS themed stores and the rest are WooCommerce based…I would like an option to buy one plugin/license for x number of sites or perhaps unlimited licenses (of course at some savings) …
(3) The other plugin that would be wonderful to have for the ADS themed stores would be an enhanced checkout page, where you could have one-page or two-step checkout on the same page (with social proof, security icons, etc, bundle option, etc.)…

Bottom line, thanks for the work creating this upsell plugin, it offers super value to us all, and I am quite excited to get it installed!

Keep doing what you are doing (and your team too!), we all appreciate the efforts!

Cheers!
Dave : )

    Yaroslav Nevsky September 5, 2018 11:24:25

    Hi Dave, thank you for your feedback!

    (1) – Yes, we are planning to launch such add-on.

    (2) – Unlimited license will be not available in the nearest future.

    (3) – We will consider such features.

    Dave Sweney September 5, 2018 11:34:47

    Oh yes, could there also be an option to add the upsells to BOTH the cart and the Thankyou page? Reason: I could see how if you added in more than 3 products, you would have 2 chances to get an upsell from that buyer who already has their credit card out!

    Just brain-storming here… 🙂

Nickolay Traykov September 5, 2018 11:18:22

awesome theme!

Karikas Tamas September 6, 2018 8:42:23

Hello.

Is this plugin compatible with WordPress?

Cheers.

    Yaroslav Nevsky September 6, 2018 10:24:41

    yes of course, it is a WordPress plugin itself.

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