How We Made $4500+ Revenue in Three Months by Promoting Our Dropshipping Store in Facebook Groups

August 1, 2016 Category: Case studies
Average Customer Rating: 55. (Based on 12 reviews)
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How to Promote a Dropshipping Store on Facebook

Have you just opened a dropshipping store and are now wondering what promotion channels to choose?

Or, maybe you just want to accelerate sales of your existing dropshipping business?

In both cases we have something interesting for you.

This is the story of a successful SMM strategy for a dropshipping project that brought us $4,587 in just 3 months.

Now World of Harry, a webstore for Potterheads, brings us income that grows day by day – and we are more than satisfied with that.

A brief note about our project:

World of Harry is a WordPress online shop based on the AliDropship plugin. It offers a wide range of Harry Potter movie related merchandise: costumes, clothing, gifts, gadget stuff, posters, jewelry, etc. A true paradise for Potterheads, isn’t it? The only question was: how to make this audience and our project happily meet each other.

 

How to Promote a Dropshipping Store on Facebook

 

We have no secrets! Our strategy was as follows:

We used several promotion channels including PPC and on-page SEO, but the main focus was on working in Facebook fan groups.

Instagram, Twitter, Google+ and Pinterest were also involved, but on an additional basis.

First look at the brief description of the simple steps we made:

Step 1: Create a Facebook fanpage for your webstore and fill it with product posts and entertaining materials. Don’t forget to add calls-to-action, hashtags and enticing captions. Visual content is always the winner!

Step 2: Find and join dozens of niche fan groups with as great a number of subscribers as possible.

Step 3: Share your entertaining fanpage content in these groups to get likes, shares and subscribers to your fanpage.

Step 4: Watch all these activities turn into rich social traffic to your webstore. You should see high conversions, great revenues and happy clients!

Anyone can do it without any special skills and expertise, don’t you agree?

And now see how we followed these 4 steps:

Step 1:

We created the website’s fanpage on Facebook and filled it with primary content before starting the promotion.

 

How to Promote a Dropshipping Store on Facebook

 

What was the content?

We published a mix of product (commercial) and entertaining (neutral) posts. The second category included actors’ shots, citations, movie related humor, etc. Photo captions contained calls-to-action, links to worldofharry.com and popular relevant hashtags to grow the reach.

Example: “Like if you remember! Love Harry Potter? Visit us: WorldOfHarry.com. #‎HarryPotter #‎Potter #‎HarryPotterForever”.

Product posts contained a merchandise image, several calls-to-action (“like”, “share”, “tag a friend”), a product name, a note about free worldwide shipment and a link to the product page.

Example: “Like and Share if you want this Severus Snape Magical Wand! Tag a friend who would love this! FREE Shipping Worldwide. Get it here /link/”.

Step 2:

We found numerous closed and open Harry Potter related groups – the biggest ones with most active subscribers (our target audience).

 

How to Promote a Dropshipping Store on Facebook

 

Social networks are a densely populated meeting place for any movie fans, with Potterheads being no exception, and so it was not a problem at all. We joined these groups, although sometimes it took time for us to be approved as members.

Step 3:

Having become approved group members, we shared posts from the World of Harry fanpage in these groups. It is simple – you can easily do it yourself!

Just follow these points:

 

How to Promote a Dropshipping Store on Facebook

 

A. Select a post to be shared in a FB group. Click the “Share” button and select the second option – “Share…” (the first one will make a repost in your personal timeline, not a group).

 

How to Promote a Dropshipping Store on Facebook

 

B. Select the “Share in a group” option.

 

How to Promote a Dropshipping Store on Facebook

 

C. Start typing the group’s name in the “Group” field until you see the needed group name offered by Facebook below the field.

 

How to Promote a Dropshipping Store on Facebook

 

D. Click the offered group name – it will appear in the “Group” field. Click the “Post” button. Done!

Your repost is already published in the group or is waiting to be approved and published (depending on the group’s moderation policy).

Our reposts were published right away or quite soon after pre-moderation. Since all the posts were visual, entertaining and non-advertising (commercial product posts were not shared in groups), about 99% of them were approved by the groups’ admins and appeared in the subscribers’ feed. Sometimes (in the biggest and most popular communities) we had to pay a little fee, which was about $25 for the post to display in the group for 3 days. These expenses always paid off many times!

The posts about Harry Potter got a substantial reach on FB, with numerous likes and shares. The reach grew every hour – just look at these numbers:

 

How to Promote a Dropshipping Store on Facebook

 

Step 4:

And then came the time for CONVERSIONS!

Since the post captions contained backlinks to worldofharry.com, the webstore’s traffic stably made up 7,000-9,000 sessions per month.

 

How to Promote a Dropshipping Store on Facebook

 

Look at the number of paid orders in the website’s dashboard – they were all received within a couple of weeks:

 

How to Promote a Dropshipping Store on Facebook

 

And these are payment notifications in our mailbox:

 

How to Promote a Dropshipping Store on Facebook

 

The Results:

In the first three months of SMM activities in Facebook groups, the webstore got 353 orders from social traffic and brought in $4,587. The average monthly income is currently $1,500.

The Conclusion:

Promotion of dropshipping sites via Facebook groups is very simple and extremely effective for any fan webstore. Taking into account that FB boasts billions of users, every merchandise store can find its audience here.

And every store owner can easily follow the steps we’ve described – and repeat our success.

 

21 Comments
Aizal October 11, 2016 20:59:54

Does the script have payment processor pre-installed? Which payment processor are being used? How many themes does the script has? How do you deal with returns? Is the script automatically order the product on Aliexpress?

Sorry for all these questions, am interested.

    yaros October 12, 2016 10:11:25

    Thank you for your interest!

    The AliDropship plugin has integrated payment systems like PayPal, Stripe, PayU, 2Checkout, Authorize.net.

    Currently the plugin comes with 2 themes and the number of templates will be increasing.
    Sample 1: https://worldofharry.com/
    Sample 2: http://nailsstuff.com/

    Regarding returns, AliExpress has a good protection system with full money back guarantee. So, if your customer is not satisfied with a product and asking for refund you should dispute the purchase with AliExpress seller. If you are selling not expensive products your AliExpress suppliers usually refund you quickly without having to return the items because they don’t want the headache of disputes and receiving returns for relatively low value items. This enables you to give a full or partial refund to your customer through PayPal without them having returns either. The reputation of the wholesaler is rather exposed and they are willing to do anything to maintain their feedback rating.

    We are going to add auto-order feature next week.

      Dimitrije December 30, 2016 1:19:23

      Did you added auto-order feature?

        yaros December 30, 2016 9:44:07

        yes, it is available.

Shay October 16, 2016 20:41:46

Is there a way of joining and publishing posts on groups and not with the private facebook profile? If i’ll create a new account and have like 5-10 friends in it then most groups will probably not allow me to join or post (I guess)

I wonder how you get this done, I prefer not to mix my private facebook profile with business.

Thanks and wonderful work, you have earned yourself another customer. 🙂

    yaros October 17, 2016 5:00:32

    Hello! If you don’t want to use your own account for sharing, I recommend that you create a new one, but you need to invite more friends. You may join the following groups on Facebook https://www.facebook.com/search/groups/?q=add%20in%20friends and add friends gradually (10-15 per day) or you buy ready-to-use FB accounts for sharing.

      Shay October 17, 2016 8:26:06

      Haha that’s an awesome idea! Cheers man you are the best 😀

Cha Cha October 31, 2016 12:30:21

How many member of group to doing promotion yaros? How to find best facebook group related with my niche? Any tools or what?

    Yaros November 2, 2016 11:47:12

    You should use Facebook internal search for the groups in you niche (please see screenshot for Step 2 described in this article). Enter keywords related to your niche into the search field and look through the results. Number of members is indicated for every group: the more members – the better! Just choose the biggest groups for each keyword, join them and begin working.

Jerry November 4, 2016 1:26:04

Hello,
Do I have to create a nee facebook account in order to share to groups with page name or can I just use a personal account and switch the user from there?
Thanks 🙂

    Yaros November 4, 2016 5:39:34

    Yes, you can create a page from your current personal account (and get the role of its administrator). Switch to this page when sharing so that all reposts were on behalf of the page, not you.

Tomas November 4, 2016 10:30:16

I just selected a very pasionate niche and joined 40+ groups ranging from 2k to 200k but some of them are not in english, do you think I should focus more on posting to english groups? And what are the recommended amount of posts per day to groups to keep low profile?

    Yaros November 7, 2016 7:27:32

    Hi Tomas,

    as for the language, it depends on your target audience: if your store operates worldwide, English is ok, since most people understand it more or less (still, you should think how you will answer comments to your posts if they appear). Look through the content of non-English groups before posting: if there is not a single English post there, perhaps yours won’t fit very well))

    As for the posts frequency, we try not to share too often in one and the same group – one post per day for a big dynamic group with lots of daily updates seems enough.

Cha Cha November 8, 2016 15:25:22

Hi Yaros,

I try post to facebook group with share my post fanpage facebook. I write like yours :
WOW
Love Naruto? Visit us: WorldOfHarry.com
Nothing 1 minutes, my account is banned in the group facebook.
Why its happens? You send example with share my post fanpage. Can you explanation to me more?

    yaros December 30, 2016 9:42:26

    Hi,

    It can happen and it depends on the group admin.

Mou January 2, 2017 16:50:59

do we need to add another eComm plugin like wooCommerce or Alidropship contain all needs ?

    yaros January 4, 2017 4:27:13

    AliDropship plugin is a completed solution, you don’t need to install other platforms.

nick January 6, 2017 5:07:08

Hi,
I am interested in getting this plugin. would you please email me, if I need to have a Ali Express affiliate I.D. ?
I am not an affiliate for Ali Express.

Tokayah February 23, 2017 10:21:33

How do you join group as a page?only profile can..or did you share your page post using your profile.

    yaros February 23, 2017 10:46:50

    Yes, you need an account to join groups, but you share using your page.

    1. Choose any group and join it using your profile.
    2. Then open your Facebook fan page and choose one of your posts.
    3. Click “Share”- “Share” – “Share in a group” and “Posting as”- choose your Page name.

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