How We Made $4500+ Revenue in Three Months by Promoting Our Dropshipping Store in Facebook Groups
Have you just opened a dropshipping store and are now wondering what promotion channels to choose?
Or, maybe you just want to accelerate sales of your existing dropshipping business?
In both cases we have something interesting for you.
This is the story of a successful SMM strategy for a dropshipping project that brought us $4,587 in just 3 months.
Now World of Harry, a webstore for Potterheads, brings us income that grows day by day – and we are more than satisfied with that.
A brief note about our project:
World of Harry is a WordPress online shop based on the AliDropship plugin. It offers a wide range of Harry Potter movie related merchandise: costumes, clothing, gifts, gadget stuff, posters, jewelry, etc. A true paradise for Potterheads, isn’t it? The only question was: how to make this audience and our project happily meet each other.
We have no secrets! Our strategy was as follows:
We used several promotion channels including PPC and on-page SEO, but the main focus was on working in Facebook fan groups.
Instagram, Twitter, Google+ and Pinterest were also involved, but on an additional basis.
First look at the brief description of the simple steps we made:
Step 1: Create a Facebook fanpage for your webstore and fill it with product posts and entertaining materials. Don’t forget to add calls-to-action, hashtags and enticing captions. Visual content is always the winner!
Step 2: Find and join dozens of niche fan groups with as great a number of subscribers as possible.
Step 3: Share your entertaining fanpage content in these groups to get likes, shares and subscribers to your fanpage.
Step 4: Watch all these activities turn into rich social traffic to your webstore. You should see high conversions, great revenues and happy clients!
Anyone can do it without any special skills and expertise, don’t you agree?
And now see how we followed these 4 steps:
We created the website’s fanpage on Facebook and filled it with primary content before starting the promotion.
What was the content?
We published a mix of product (commercial) and entertaining (neutral) posts. The second category included actors’ shots, citations, movie related humor, etc. Photo captions contained calls-to-action, links to worldofharry.com and popular relevant hashtags to grow the reach.
Example: “Like if you remember! Love Harry Potter? Visit us: WorldOfHarry.com. #HarryPotter #Potter #HarryPotterForever”.
Product posts contained a merchandise image, several calls-to-action (“like”, “share”, “tag a friend”), a product name, a note about free worldwide shipment and a link to the product page.
Example: “Like and Share if you want this Severus Snape Magical Wand! Tag a friend who would love this! FREE Shipping Worldwide. Get it here /link/”.
We found numerous closed and open Harry Potter related groups – the biggest ones with most active subscribers (our target audience).
Social networks are a densely populated meeting place for any movie fans, with Potterheads being no exception, and so it was not a problem at all. We joined these groups, although sometimes it took time for us to be approved as members.
Having become approved group members, we shared posts from the World of Harry fanpage in these groups. It is simple – you can easily do it yourself!
Just follow these points:
A. Select a post to be shared in a FB group. Click the “Share” button and select the second option – “Share…” (the first one will make a repost in your personal timeline, not a group).
B. Select the “Share in a group” option.
C. Start typing the group’s name in the “Group” field until you see the needed group name offered by Facebook below the field.
D. Click the offered group name – it will appear in the “Group” field. Click the “Post” button. Done!
Your repost is already published in the group or is waiting to be approved and published (depending on the group’s moderation policy).
Our reposts were published right away or quite soon after pre-moderation. Since all the posts were visual, entertaining and non-advertising (commercial product posts were not shared in groups), about 99% of them were approved by the groups’ admins and appeared in the subscribers’ feed. Sometimes (in the biggest and most popular communities) we had to pay a little fee, which was about $25 for the post to display in the group for 3 days. These expenses always paid off many times!
The posts about Harry Potter got a substantial reach on FB, with numerous likes and shares. The reach grew every hour – just look at these numbers:
And then came the time for CONVERSIONS!
Since the post captions contained backlinks to worldofharry.com, the webstore’s traffic stably made up 7,000-9,000 sessions per month.
Look at the number of paid orders in the website’s dashboard – they were all received within a couple of weeks:
And these are payment notifications in our mailbox:
In the first three months of SMM activities in Facebook groups, the webstore got 353 orders from social traffic and brought in $4,587. The average monthly income is currently $1,500.
Promotion of dropshipping sites via Facebook groups is very simple and extremely effective for any fan webstore. Taking into account that FB boasts billions of users, every merchandise store can find its audience here.
And every store owner can easily follow the steps we’ve described – and repeat our success.