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Dropship Lingerie: How To Build A Profitable Online Store?

By Artemis K.

dropship lingerie

Do you think of starting your own ecommerce business? Are you looking for a niche that is going to become your stable source of high income? Don’t you want to build a ‘trivial’ online store? If so, start to dropship lingerie!

In challenging times, it’s important not to lose your opportunity to make a fortune. In 2020, due to a number of reasons, it has become extremely popular to work from home and run an ecommerce business. That’s why, if you want to have a business with 100% ownership, it’s high time to start your dropshipping journey right now!

But what niche is one of the most promising this year? What should you sell in order to get as maximum potential customers as possible? Are there any evergreen products that can be unavailable in offline stores now? The answer is clear – start to dropship lingerie!

Is it profitable to dropship lingerie?

In view of recent events, people from different countries prefer purchasing basic necessities online to a trip to a store. Meanwhile, some people have no option but to order these goods from online stores. That’s why, the demand for lingerie is going to increase significantly!

Just look at how popular an ‘lingerie’ search request is nowadays!


As you can see from Google Trends, the audience’s interest in underwear has been consistently high for over the years. So this is your chance to make a mint!

Moreover, according to Statista, the underwear segment accounted for almost 20% of the Apparel revenue! It’s about US $272 billion and it’s going to rise considerably!

Beyond this, starting to dropship lingerie is a promising idea for your ecommerce business since, in most cases, lingerie doesn’t cost a lot! Pay attention to the fact that, typically, bras, panties, robes, and so on, cost $3-20. What does it mean? You may certainly count on lots of impulse purchase in your online store!

However, in order to succeed in running your lingerie store, you should know how to do this in the right way. So stay tuned!

Benefits of dropshipping lingerie

Here are the main benefits of using the dropshipping strategy selling lingerie products online.

  • Low startup costs

Since you’ll be working with a lingerie dropshipping supplier to run your dropshipping business, you won’t need to spend large amounts of money on the inventory or hiring staff.

In the dropshipping business model, the supplier takes care of the product inventory and shipment. You won’t need to pay for the lingerie products until customers place an online order.

  • Save time on shipping and packing

You won’t have to waste your time on product manufacturing, quality checking, packing, and shipping the orders – your dropshipping supplier will be the one responsible for these measures.

  • Wide lingerie product selection 

The lingerie product is a pretty larger market with hundreds of thousands of suppliers. Through them, you can access tons of trendy underwear products to dropship.

Many suppliers offer both bulk lingerie and single intimate apparel dropshipping – perfect for small businesses.

  • Low-cost product expansion

The dropshipping business model offers the flexibility to test new products and expand your intimate apparel business. For instance, you can start dropshipping bra sets with new colors, styles, textures, or sizes on your website. Using this method, you can easily keep up with the newest trends.

How to dropship lingerie in the right way?

Tell me 3 main components that are necessary to build a successful ecommerce business?

Apart from the technical core of your online store, the most important aspects are an efficient strategy, reliable suppliers, and trending products to sell.

Efficient strategy

Let’s start with the strategy that suits dropshipping lingerie. So what should you know to dropship lingerie in the right way and get the maximum benefits from this?

First of all, pay attention to the fact that lingerie is not only bras and panties. In fact, there are lots of product categories for you to sell in your online store: bras, panties, bra & brief sets, corsets, robes, etc.

What’s more, lingerie stores always sell sleepwear: sleep bottoms, pyjamas, nightgowns, and so on. So that means it’s a good idea for you to build an online store with a wide range of products!

Then, when considering your online store’s product range, note that prices start at US $2-3, that we cannot but welcome. It’s great news for you as a dropshipping store owner since you can count on lots of impulse purchases on your website. However, we recommend that you deal with trusted and time-tested suppliers only.

So try to focus on low-cost but high-quality products, since you’re highly likely to benefit from them!

Finally, when your customer is on the verge of making a purchase, it’s reasonable to offer them to buy some extra stuff at a special price. You can easily do this by means of an IT solution from AliDropship – it’s the Product Bundle!

That’s how you should run your lingerie store. But where to find reliable suppliers for your business?

Reliable suppliers

When looking for trusted sellers, you have several options.

Firstly, you can use the ‘trial and fail’ method. However, in most cases, this can really cost you a fortune.

Secondly, you can look at some paid databases of reliable suppliers. This looks like a more logical decision.

And now here are the most promising and trending products to sell in your online store!

As we have already mentioned, there are lots of products categories for you to choose products from.

  • Bras


  • Panties


  • Bra & brief sets


  • Active bras


  • Night gowns

  • Pyjamas

  • Robes

  • Corsets

lingerie dropshipping corsets

  • Garters


  • Sleep bottoms

resell underwear

  • Tube tops


  • Long johns


Final thoughts on dropshipping lingerie

Under the present circumstances, it’s definitely a good idea to dropship lingerie since nowadays basic necessities are in strong demand worldwide. Meanwhile, due to a number of reasons, lots of people have no option but to order underwear online.

Don’t forget that in order to succeed with your ecommerce business and dropship lingerie effortlessly, you should choose the most efficient strategy, find time-tested suppliers, and define the most promising products to sell.

Fortunately, AliDropship is glad to provide you with all you need to run your dropshipping business with ease!

Don’t you have your own profitable business yet? Then, start your dropshipping journey with AliDropship and dropship lingerie since it’s one of the most promising niche ideas for your online store!

By Artemis K.
Artemis is a senior copywriter at AliDropship. Having received a BA degree in International Communication and MA degree in Advertising, he started his career working in a multinational petrochemical enterprise as a marketing specialist. To date, for a number of years, Artemis has been sharing the latest ecommerce trends with you, creating guides on how to start an online business from scratch, and keeping you updated on new IT solutions that help you optimize your venture.
Ophir 4 years ago

Thanks for the article. I think there is a problem to advertize these items on FB. Is it not against their rules?

Olga L. 4 years ago

Hi, thank you for your interest!
We explained how to advertise ‘adult’ products in this article:

Jodl Dodl 4 years ago

Great article, thank you!
But what about paid advertising on facebook? i think selling bras and lingerie there could be the hardest part 😀

Olga L. 4 years ago

Hi, thank you for your interest!
We explained how to advertise ‘adult’ products in this article:

Guy 4 years ago

Please let me know more details regarding
Dropship Lingerie:

Artyom K. 4 years ago

Hello, thank you for the interest!
If you have any questions regarding dropshipping lingerie, feel free to ask me. I will make my best to clarify a point that is of your interest.
However, if your question is about starting a dropshipping business, please check all the options AliDropship is happy to offer you or get a free consultation

Sylva 4 years ago

What are the potential market segments (regions) of this niche..?
Does the niche fit with Google merchant policies..?

Artyom K. 4 years ago

Hello, thank you for the interest!
In fact, since lingerie relates to basic necessaties, it’s supposed to be extremely popular all over the world.
As for Google merchant, selling lingerie doesn’t contradict its rules. But pay attention that adult products should be highlighted with a special attribute. If you want to learn more about adult ads, feel free to read this article:

Val 4 years ago

Hello, I have already set up an Alidropship store and started with a week of advertising on FB. I did get 3-4k page views but 0 purchases. What do you think are some possible reasons people are not purchasing and how can I get people to make actual purchases?

Olga L. 4 years ago

Hi, thank you for your question!
Kindly read this article

Kaycee 4 years ago

When I ordered a custom store from your company, I thought about this niche and needed some info. The issue of sizing and returns came up. the project manager suggested against this niche because according to her, most people prefer buying things like this at stores, sizing issue often leads to lots of return and also many people can’t wait for delivery when they can easily pick it up from the store.. Seeing this post got me confused. Here you are promoting it and saying how wonderful the niche is but your team member advised against it. Any thought?

Olga L. 4 years ago

Hi, thank you for your choice – and your feedback!
Your project manager is absolutely right, explaining you all the potential benefits and challenges you might face while dealing with this or that niche.
The idea behind this article is to familiarize current and prospective store owners with specific product types to sell and suppliers to cooperate with, which is why it serves mostly as an educational source for those needing direct business guidelines.

Kaycee 4 years ago

Yeah I got that potential benefits and challenges part because I asked. But this article while educational for those needing direct business guidelines focused on the potential benefits and leaving the challenges. Don’t you think that for it to be educational, it should mention the challenges as well?

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