Most Profitable Niches With Low Competition [2023 Edition]
Are you working in ecommerce? Do you wish to start a dropshipping business or already run it? Are you eager to know what are the most profitable niches with low competition?
If it’s all about you, you’re definitely at the right place! In this article, we are going to review the most profitable niches with low competition in 2023.
It will be useful for both newcomers and experienced owners of ecommerce businesses. However, even if you are a far cry from dropshipping, and pursue other ecommerce activities, it can also be handy for you to learn what to sell in 2023 in order to get maximum profit.
So, sit back nicely, and let’s get started!
We choose profitable niches with low competition!
A niche selection is always a great challenge before you start performing on the market. In fact, a lot depends on it. Even if you know much about ecommerce, you’re not immune from making a mistake when choosing a niche.
It may seem that there is nothing difficult about that because you can choose a very popular niche with lots of potential customers, and the trick is done. Though, take it easy. While such a niche is quite tempting for those who are already working in it, it can become quite loss-making for you. Why?
As a rule, there is extremely high competition in such niches. There can be several large companies that got used to hitting the jackpot, while the others only settle for a middle level of income.
How to avoid these situations? How to find a niche which is going to have lots and lots of potential customers and a minimum number of rivals? Do the profitable niches with low competition really exist? Actually, they do.
Meet our list of the most profitable niches with low competition in 2023
The experts from AliDropship conducted a study to find the most prospective and evergreen niches in terms of potential clients and competitors. We have revised tons of reports, forecasts, and other useful information, and determined the list of 14 most profitable niches with low competition in 2023. Here they come!
Our analysis is based on two data sources:
- Google Trends is a website that lets its users analyze the popularity of search requests in the Google search engine. Due to Google Trends, you’re able to see if a keyword is difficult or not in terms of SEO-friendliness.
- Ahrefs is a well-known toolset for SEO analysis. It allows Internet users to check the difficulties of particular keywords to rank at the top and the number of search requests. Keyword difficulty is an extremely important tool to achieve SEO-friendliness because you can check the level of competition by means of it.
1. Solar energy products
First of all, let’s talk about different modern products. Since lots and lots of people start realizing that the energy commodities we use nowadays are not inexhaustible, we got extreme popularity of products working due to renewable energy sources. And one of these sources is, definitely, solar energy.
In fact, the list of products powered by sunlight is not very long. However, these items let people not only care for nature but also save their money. Now let’s look at what Google Trends can tell us about the popularity of solar products nowadays.
We can see that solar products are in extreme demand over a number of years. So, this is great, but if there is a strong interest in this kind of product, the level of supply should also be high enough. Can we check it? Yes, for sure.
If we go to Ahrefs, we can see keyword difficulty, search volume, global volume, etc. Due to this keyword research, we are able to evaluate the target audience. What is more, it will be easy for you to check if it’s difficult to create a SEO-friendly website in a particular niche. Let’s have a look.
So, according to Ahrefs overview of solar power banks, it becomes clear that the solar product niche is not as competitive as it may seem at first glance. At the same time, the global search volume is high enough and amounts to over 30K.
That’s why if you’re running a dropshipping business or just want to start it, there is a great opportunity for you to sell solar products and make a fortune with them!
2. Eco-friendly products
After solar energy, we are going to talk about eco-friendly products. To date, many people try to follow the idea of preserving nature. They not only use renewable energy sources but also make every effort to give up all the non-biodegradables.
Fortunately, this is going to be one more business idea for your dropshipping store. But first, let’s make sure whether this product category is in demand, actually.
When looking at what Google Trends says about eco-friendly products, it gets clear that their popularity is really gaining momentum. Now you may ask which particular products should draw your attention in terms of dropshipping? In fact, these are different biodegradable trash bags, toilet paper, etc.
So, if we look at Ahrefs and its overview of biodegradable trash bags, for example, we will see that the global search volume is high enough and amounts to almost 7K. And to top it off, look at the keyword difficulty – it’s consistently low! Much the same is true for biodegradable toilet paper.
That’s why if you’re a dropshipping store owner, pay attention to eco-friendly products. Be edgy and make money on that!
3. Home office equipment
In 2023, the trend of working from home goes on strong. Analysts highlight a sharp increase in demand for home office equipment.
In fact, if you are thinking about starting to sell home office supplies and making a fortune with this kind of product, you will get surprised by the variety of products you can add to the product range of your store. In terms of dropshipping, we would recommend that you pay particular attention to laptop tables, computer accessories (webcams, mice, etc.), home office clothing, and so on.
To be sure of the fact that home office supplies can be added to the list of profitable niches with low competition, look at the overview of Ahrefs. According to this source, at first glance, it’s not as simple to join this business. However, if you look at the rate of global volume searches, it will become clear that this niche is definitely worth paying attention to it.
4. Health and beauty
It’s not a secret for anybody that health & beauty products are always well-liked. So, is this a good chance for you as a dropshipping store owner? Yes, it is!
Let’s look at what the statistics say about this niche.
It gets clear that within several years health and beauty products are in strong demand. It remains to us only to evaluate the level of competition in this niche. Let’s go to Ahrefs and figure it out!
As it may seem from the screenshot, the keyword difficulty is very low. Despite this, let’s look at the global search volume which amounts to more than 10K. What does it mean for you as a dropshipping store owner? In fact, if you make a niche marketing effort, you’re highly likely to succeed in this niche.
So, if you’re very interested in beauty products, feel free to read the article about selling make-up products. In fact, it’s in your hands! Nothing can stop you from making money within this niche.
5. Pet products
Pets have become quite an important, even indispensable aspect of our daily life. That’s why there is an idea that pet products are going to be extremely popular nowadays. Let’s check it with Google Trends.
Here we can see that the interest in this niche is not growing steadily, meanwhile, it is already high enough and keeps this position for many years. That’s why it’s going to be a great niche idea to start reselling pet products, isn’t it? Let’s try to make sure of that!
If we take a pet feeder, for example, we will see that the particular keyword difficulty is low enough. At the same moment, the number of potential customers is going up and amounts to almost 4K. Sounds like a very promising niche to start dealing with, doesn’t it?
So, whether you’re a pet lover or not, start dropshipping pet products since this product category lets you create a strong brand and use it as a stable source of high income!
6. Sports equipment
Since we live in the 21st century, a healthy lifestyle is gaining traction! More and more people go in for sports, lead an active life, and so on. That’s why we decided to check if reselling sports products is a good idea for an online store and if we should include this niche in our list of the most profitable niches with low competition. Let’s see what we found out.
According to Google Trends, products for sports are in strong demand. So, we have no choice but to check if the level of competition is relatively low in this niche. Let’s choose some products related to sports and study them in detail.
According to Ahrefs, the global search volume of sports bags is high enough and amounts to almost 4K. At the same time, the keyword difficulty is relatively low. In other words, reselling sports bags can be a great business idea for your dropshipping store due to a low level of competition and a huge number of potential customers in this niche.
So, we have found out that reselling products for sports can be a very profitable business idea. Especially if you’re fond of sports!
7. Indoor sports
Outdoor sports are great. But due to the circumstances of the COVID-19 outbreak, we decided to speak about home sports supplies as a separate product category. The point is that lots of people from all over the world have to limit their sports activities since they can’t go to the gym.
In some countries, gyms are unavailable now. Moreover, many people are afraid of going to the gym because of the risk of catching coronavirus. So why not use this situation for your benefit?
As you can see, in 2023 a slight increase in demand for home sports equipment is identified. But is it really promising for you to start dropshipping home sports goods right now? What’s about the competition?
According to the Ahrefs overview of home sports goods, it’s really promising to deal with home sports goods since they are in strong demand, meanwhile, the level of competition is still not so high. So give it a try!
The light sources are changing rapidly. Nowadays the most efficient one is LED. LED lamps allow people to save energy and get a bright beam of light without any gases and health hazards. So, since LEDs are so good, is it already popular enough on the market?
According to Google Trends, LED lamps are in strong demand. Now let’s find out how the number of potential customers is correlated with the level of competition in the niche.
As you can see from the screenshot, the keyword difficulty of the small LED lights is quite low. What’s more, let us draw your attention to the global search volume which amounts to more than 7K.
So, based on this data, you can choose a particular marketing strategy to create great content. It’s clear that if you manage to do a little more hard work, you’ll get an enormous number of potential buyers and a chance to get your online store to a whole new level!
By the way, if you want to learn more about LED lamps and other most trending products of 2023, go and read our newest selection of trending products to sell.
9. Bluetooth gadgets
Well, no wonder, but Bluetooth gadgets are still in fashion. Since this technology allows manufacturers to make our lives a bit more convenient, these products won’t leave the lists of top profitable niches. Now let’s go closer to the figures.
As you can see, instead of going down, the popularity of Bluetooth products is growing rapidly. However, it may seem that the competition in this niche is going to be very fierce. Let’s find this out.
According to Ahrefs, the level of competition is relatively low for such a huge and good niche. Draw your attention to the fact that more than 7K of potential customers are at stake. That’s why there is no doubt that this niche is worth your effort!
10. Bathroom accessories
Now let’s talk about the products that are manufactured to let you make your home a bit more modern and practical. This is all about bathroom accessories!
This niche is included in our list of the most profitable niches with low competition because, in recent years, this group of products really has been gaining traction. Don’t you believe it? Let’s look at what Google Trends says.
As you may see, the interest in products for bathrooms is increasing quickly enough. And it means that it remains for us to check if this niche can be profitable in terms of dropshipping. For example, let’s consider soap dispensers.
We may see that this keyword has a global search volume that amounts to more than 50K. At the same time, the keyword difficulty is extremely low. It means that you are highly likely to succeed in reselling this group of products. If you’re eager to open new horizons for your business, this product category is exactly what you need!
11. Kitchen accessories
Along with bathroom tools, it’s a great idea to consider selling kitchen accessories as well. The point is that in 2023 people have started to spend more and more time at home due to a number of well-known reasons. Lots of them have to avoid going to the restaurants and so on.
That is exactly why the demand for kitchen accessories has been rising considerably!
Fortunately, few entrepreneurs have figured that out.
As you can see from the Ahrefs overview of kitchen tools, the number of global searches looks impressive. Beyond this, the level of competition is still not high. Don’t you think this is a chance for you to give it a try and succeed?
12. Smart home devices
New technologies enter our lives on a permanent basis. So if you are fond of technical novelties and want to build a cool online store, you should definitely pay attention to cheap smart home devices that are now available on the market and ready to blow our minds.
See for yourself. Recently, the popularity of smart home tools has been growing significantly. This is due to the fact that some years ago it was extremely expensive for electronics manufacturers to implement such technologies in their products. Luckily, the situation has changed a lot, and nowadays there are lots of smart home devices that are cheap!
So what should ecommerce entrepreneurs learn about smart home goods? While the interest in this product group is over the roof, you still have a chance to make a fortune with this niche since it’s not still highly competitive!
13. Car parts/accessories
What should we tell you about car parts and accessories? Well, car accessories are always extremely popular on the market. However, there was a slight decrease in demand for car products. Probably, this was one of the consequences of the COVID-19 outbreak.
But all you should know about car products nowadays is that recently, there was a considerable increase in the number of global searches for car interior accessories!
And despite the fact that there are lots of large companies that have been dealing with car parts and accessories for a long period of time, the level of competition still allows you to start dropshipping car products and make a fortune with them!
14. Gaming accessories
The last, but not least promising niche with low competition is gaming accessories. The era of pandemics and total lock-downs put new life into an already popular niche. Now consumer spending on video game content amounts to over 50 billion U.S. dollars. This is evident from the number of search requests.
And here’s good news for online store owners: the competition in the video gaming accessories niche is still not fierce, meantime, the potential really impresses!
15. Travel accessories
Are you passionate about traveling and the great outdoors? Well, luckily, this is a niche with tons of potential! Whenever we want to travel somewhere we want to have the most comfortable and convenient experience possible. And many people might not be aware of the wide range of products that can make this experience possible.
Looking at Google Trends, the interest rate towards travel accessories has had peaks and falls. Nevertheless, in the last few years, the interest has been stable and increasing with each year.
16. Kids and baby goods
Still not found what might be to your liking? Here’s another category of high demand products to sell – kids and baby goods! If you love children and know how to connect with that specific target audience, then this is the perfect category for you.
This is one of those niches that make money without much effort. The current kids and babies’ toys segment is estimated to be worth over $69,214m in 2023 worldwide. Furthermore, the market CAGR is expected to grow by 6.68% annually through 2026.
Further analysis of Google Trends shows that the demand for toys is certainly there, even though one can notice a certain seasonality trend. However, the overall market is growing indicating that this is one of the best-selling niches out there!
Summing it up: choosing profitable niches with low competition
So, no matter whether you’re an experienced dropshipping store owner or only want to start your profitable dropshipping business, the niche selection is a challenging but quite an important task for you. Since AliDropship makes every effort to make its clients’ business journey easier, we have prepared a list of these 14 most profitable niches with low competition.
We hope this info will be extremely useful for you and let you start your own dropshipping business, expand your ecommerce venture, and do whatever else to build your financial empire and make a fortune!