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How We Created A Product Page That Made $3,813 In 7 Days [Case Study]

By Timur Y.

A properly designed ecommerce product page is a must for a money-making dropshipping store

In online business, it is important not only to create eye-catching ads and promote products to proper audience. What also matters is how an ecommerce product page looks.

Facebook advertising has proved to be a very efficient way to drive potential customers to your ecommerce website. When seeing an interesting product or a tempting offer in social media, people often go to the site and make impulse purchases.

However, before pressing the Add to Cart button, they see your ecommerce product page. And this is where you can easily lose clients if the page doesn’t look good.

In this case, “good” doesn’t only mean “visually attractive”. It goes without saying that an product page must look neat and tidy. But there are other small nuances that can either push a visitor to purchase the product or lose interest and leave the site.

In this article, I will tell you how AliDropship’s team manages this task.

We are going to analyze the product page of one of our own dropshipping stores which we advertised on Facebook. Look at the screenshot below.

Product-page-performance.jpg

 

As you can see, in just 7 days, this product made $3,813 in sales!

How We Created A Product Page That Made $3,813 In 7 Days [Case Study]

Certainly, it wouldn’t happen without a proper Facebook ad, but if it wasn’t for a good product page, the results wouldn’t be so great.

Step #1: Put the product in the Best-Sellers section

Best-sellers-category.png

All products in an online store are distributed among categories. The product we advertised is located in the Phone Accessories category, but we also placed it in our Best-Sellers section. Why?

First of all, this move has a certain psychological meaning: if you advertise the item as one of your most popular deals, prove it by placing it in the corresponding category.

In addition, if a user clicks on your Facebook ad, lands on the product page but then goes to other categories, it may help bring them back to the item when they see it again in this category.

Now let’s see how the product page looks.

Step #2: Find good-looking product images

People perceive 80% of information through their eyes. That’s why visual content serves as a powerful tool to grab attention.

Remember, after clicking our Facebook ad, users get to the page. They’re interested, but it doesn’t mean they’re definitely going to make the purchase. We still have to convince them the item is worth it.

That’s why, when creating this ecommerce product page, we used high-quality pictures. This is the first thing customers are going to see, so a blurry or pale image can disappoint and scare them away.

Quality-product-images.jpg

Furthermore, make sure the photos show the product in details, from different angles or in use. A video or a gif would do even better. When shopping online, people can’t touch goods, which is why images must compensate for this disadvantage.

Therefore, when deciding what products to dropship from AliExpress, always pay due attention both to the quality of pictures and their informational value for a potential client.

By the way, one and the same item on AliExpress can be sold by different stores, so you can copy images from other sellers.

Step #3: Edit the product title

As you know, AliExpress goods have lengthy and sometimes confusing titles, which is why it is a must to change them to more eye-catching ones.

In this case, the team changed it to a simple phrase consisting of four words – “Magnetic Adsorption iPhone Case”. Short and clear titles work best because people understand what they’re looking at right away.

We usually avoid using evaluative adjectives such as “amazing”, “cool”, “great”, etc. as they often feel as self-applause and don’t really describe anything. On the other hand, some of them can work really well if a product is meant to evoke emotions. Take a look at this item.

Avocado-Toy.png

The word “huggable” has a definite descriptive meaning, but there’s also some degree of evaluation, which is Ok because… just look at this cutie! 😀

Step #4: Work on the Add to Cart button

The Add to Cart button is one of the most important elements of any ecommerce product page because it works as a call to action. That’s why it should be large and clearly visible.

How We Created A Product Page That Made $3,813 In 7 Days [Case Study]

As you can see, we made it big enough. Besides, the button’s color is different from the site’s general palette, which makes it more distinctive.

It’s not uncommon for online shoppers to leave websites empty-handed simply because they can’t find the Add to Cart button at first glance. They quickly get irritated, lose interest and leave the product page in just a few seconds.

Step #5: Duplicate discounts on your ecommerce product page

During the advertising campaign, our team offered this product with a 50% discount. Quite often, it is the opportunity to save money that makes people click on an ad. Although most of them know there’s a discount, it’ll never hurt to remind them about it.

Discounts.png

Moreover, on our product page, customers can see the previous price and how much they can save.

Step #6: List product specifications

Some people may want to learn more about a product before making a decision, so they’ll scroll down to see the detailed information. What kind of information you place here depends on the type of product.

For example, clothes require a sizing chart. Certain electronic goods require such details as voltage, memory capacity, etc. In our case, we decided not to show the product’s specifications as there’s not really a lot to show. Instead, we made a list of benefits customers get when they purchase it.

Step #7: Write product descriptions

When describing a product, you want to mention all the benefits clients can get. On our page, we did it by telling people how this particular product can solve a particular problem:

Solving-a-problem.png

It’s also a good idea to anticipate potential questions and doubts:

Anticipating-questions-and-doubts.png

When composing the description, the team combined large photos with short text fragments.

As you remember, most site visitors that come from our Facebook ads just got interested and don’t want to read long paragraphs. Instead, they want to see product photos and short explanations on what it is.

As I already mentioned, certain product types can benefit a lot from videos or gif files since this way visitors can better see how the item works. So, if possible, place them at the top of the description.

Finally, we made sure the description looks good on mobile devices as most purchases come from them.

Mobile-view.png

Step #8: Look through customer reviews

After the description, customers can see reviews left by previous buyers and the product’s overall score.

Customer-reviews.png

Note that not all of the imported reviews have 5 starts since nobody would believe this. So, a number of 4 or even 3 star reviews will persuade potential clients that these are more or less reliable. Just make sure such reviews don’t criticize the product itself but rather touch upon minor, unimportant inconveniences.

Also, import as many reviews with customer made photos as possible since it will show site visitors the real quality of the goods.

Reviews-with-photos.png

If you dropship worldwide, try importing reviews left by people from the U.S. and European countries because customers tend to trust their opinion more.

If you can’t find proper reviews on AliExpress, visit Amazon. Its sellers often resell the same goods and buyers are pretty active there when it comes to commenting. Also, don’t mind misspellings and mistakes: they make reviews look more natural.

Step #9: Check your ecommerce product page speed

When someone clicks on an ad, he or she expects to quickly look the page through. But if loading takes too long, they’ll leave. Therefore, page speed plays a very important role in converting visitors into buyers.

To provide sufficient speed, make sure to compress all images on the page. The size of the page should not exceed 2-2.5 MB. Our result was 1.72 MB.

You can check the result by using services such as GTmetrix. Other services such as Page Weight can help you optimize pages. Images are usually the heaviest type of data. Page Weight analyzes your page and tells you which images require optimization. These services are what our team used.

Each of these steps improved our product page in order to engage potential customers into learning more about the item and quickly convincing them it’s worth buying. Of course, a product page cannot make a lot of money by itself. But optimizing it is absolutely necessary if you want to make your ads more efficient.

Use our team’s experience to create excellent ecommerce product pages. Or simply purchase an exact copy of any Premium Dropshipping Store from AliDropship to get all the successful pre-tested solutions and settings right away!

avatar
By Timur Y.
Timur is a senior copywriter at AliDropship who is keen to create easy-to-read educational content for ecommerce newcomers. His area of professional interest is marketing tips for beginners in dropshipping.
10 Comments
silviu April 28, 2020 20:10:50

what about the shipping information ? sould be on page easy to see

Timur Y. April 29, 2020 4:14:03

It’s actually a tricky matter. On the one hand, customers expect to find this information on the page. On the other hand, by not providing this information, you make people add products to the cart and go to the checkout to see the shipping options. Since on this site shipping is free, it works as a pleasant surprise and another little reason to buy it. Of course, if you do charge for shipping, it’ll become an unpleasant surprise.

Zaldy Bitonga April 29, 2020 1:07:46

Great content here Timur, I’ve started my E-Commerce Business 3 months ago and very hands on in every little tweak and turn to my website. Now I’m in a process of optimizing my website, I use GTmetrix and Hubspot and they really help a lot. Thanks for these steps..Cheers:-)

Timur Y. April 29, 2020 2:40:47

Thanks a lot, Zaldy! I’ll keep my fingers crossed for you.

Omoniyi April 29, 2020 6:56:52

How did your team set up your payment gateway.
I checked the website “buyitcarl”
The Debit or Credit Card Option in the checkout page.
Thanks

Timur Y. April 29, 2020 7:18:04

If you’re interested in what payment gateways are available for AliDropship and how to install them, check out this section in our Knowledge Base: https://help.alidropship.com/en/collections/1288881-payment-gateways

Hope it’ll help.

Adura April 29, 2020 10:08:44

I am ready

Timur Y. April 29, 2020 10:11:40

Glad to hear that! 😀

Erhan May 1, 2020 13:06:31

Thanks for good content.

I added the product like @Adura to my site.

Can you share some information about the ads?

Target audience, age, advertising space.

Do not get me wrong. My goal is not to be prepared.
This information can be used on all phone accessories.
So I wanted to ask.

Timur Y. May 4, 2020 2:59:02

Hi, Erhan

The actual target audience strongly depends on what phone case model you want to advertise. For example, a Pockemon case will be popular among Pokemon lovers, and interests are more important here than age, I suppose. So it’s really hard to describe one single target audience for all potential buyers of smartphone cases. I recommend reading this article on how to find a Facebook target audience: https://alidropship.com/facebook-target-audience-guide/

Hope it’ll help.

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