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COVID-19 Second Wave: How To Save Your Business?

By Artemis K.

a cover of the article on covid-19 new wave

While the analysts predict the COVID-19 second wave, business owners should prepare their businesses and be able to respond quickly and adapt their ventures to the novelties the potential new wave can bring us.

A while back, people began to speak about a possible new wave of COVID-19. However, nowadays no one can be sure whether this will happen per se.

But what should business owners do in advance of this potential new wave of coronavirus? Actually, business owners are not the fortune tellers. It remains for us only to trust reliable analysts and get prepared for this potential outbreak. This is a lot better to get ready ‘just in case’ than find yourself totally unprepared to the new normal. Right?

Lots of people speak about how to prepare for the second wave of COVID-19 and adapt your business to the pandemics. We have already discussed how to manage your business during the COVID-19 outbreak. So, has anything changed since then?

COVID-19 second wave: is it fake or not?

Even though nobody can be 100% sure whether the wave hits us again or not, the probability, indeed, exists. There is a chance that the COVID-19 new wave will happen.

In fact, many countries reacted properly in the face of the COVID-19 outbreak. But even in case the coronavirus seems to back off in your country, this doesn’t mean the situation in neighboring countries will have no impact on the world economy.

Well, this is interesting, but what should business owners do now? Which steps should they take in advance of the new wave of COVID-19? And is it worth taking some actions, or it’s a better idea to wait until this outbreak starts?

Well, first of all, it should be mentioned that the apprehensions about the new wave of COVID-19 are not groundless. Right, there are lots of countries in which the pandemic is on the wane. And this is great. But let’s pay attention to the COVID-19 outbreak on a global scale.

a picture showing statistics on covid-19 new cases worldwide

Here we can see that, if compared with the spring when the new coronavirus just started to spread all over the world, now the number of new cases of COVID-19 is a lot greater. And this is why some countries tend to close public spaces, and lots of huge companies announce the period of remote working again.

The number of new COVID-19 cases is not increasing considerably, and this is good news. However, this is a high time for business owners to start preparing for the new wave.

What have we learned from the first COVID-19 outbreak?

a picture showing impact of coronavirus on business

What distinguishes a wise entrepreneur? Well, one of the most important features of the most successful business owners in 2020 is flexibility. The first wave of COVID-19 had a major influence on the world economy. It forced lots of entrepreneurs to change their business strategy or even close their facilities. But meantime, it provided other business owners with an opportunity for unprecedented business growth.

Now you should understand that the first COVID-19 outbreak has taught us several post-post-COVID lessons we have to take. To date, we don’t know for sure if we need to change our business mindset. Perhaps we are now witnessing not just temporary changes. It’s likely that this is the beginning of the new epoch.

And the idea is that you should be ready for this anyway. And those who wait until everything gets back as it used to be are likely to lose. Better get prepared for new changes in case this won’t happen, than this will happen, but you’re not ready for this. Just stay one step ahead of everyone else. Be flexible.

So, what post-COVID lesson is the most important for the ecommerce business owners? Well, do you remember we told you that some people suffered from the first wave of COVID-19, but others benefited? In fact, while the retail sector suffered from the coronavirus pandemic, the ecommerce one was not only far from crash, but also expanded significantly.

And this is what we have expected. Due to the closed restaurants, supermarkets, clothing stores, the majority of people all over the world had to shop online. So COVID-19 accelerated the shift to online retail.

And this is also not groundless. If you look at the ecommerce traffic, you will see that there is an unprecedented growth of ecommerce traffic with the outbreak of COVID-19. Beyond this, it culminated in the fact that nowadays most people shop online. And there is also a growth of ecommerce sales analysts have pointed out.

This shows that this is a highly favorable period of time for business owners. All you need is to use it right. But how to do this?

COVID-19 new wave tips: how to save your business and find new growth opportunities

an image showing how to run business during COVID-19 new wave

Well, since AliDropship always does its best to provide you with an opportunity to easily start and run your dropshipping venture and benefit from it, in the face of the new COVID-19 wave, we have prepared for you a set of the most important tips for saving and expanding your business. Here they are!

1. Review your business performance during the first outbreak of COVID-19 carefully

The first step to prepare for the new wave of COVID-19 is to analyze your business performance during its first outbreak. This information will let you assume how your business was going in the face of pandemics.

2. Pay attention to the aspects of your business COVID-19 had the most influence on

After you have collected all the data on your business performance during the first wave of COVID-19, you need to pay particular attention to the aspects of your business the pandemics had the most influence on. So it remains for you to find out the weaknesses of your business model and cope with them.

3. Make sure you can easily work from home for a long period of time

In fact, since we speak about ecommerce, it’s not supposed to be challenging for you. The dropshipping business model lets you start and run your dropshipping business from anywhere in the world. All you need is your laptop and the Internet access. So, in the face of the epidemics, you need to make sure that your Internet provider is reliable enough, and you will be able to work from home for a long period of time in case of a total lockdown.

4. Prove that you do your best to provide security for your customers

Certainly, you need to take care of yourself. In this case, you will be able to spend more time on running your online store, and, consequently, count on higher profits. However, if you want to win your customers’ hearts and minds, it’s a great idea to show that you’re ready to take care of your customers as well. So you need to prove to them that you do your best to provide security for them. For example, try to note that all the parcels are treated with antiseptic. This is exactly what Chinese shipping companies started to do during the first wave of COVID-19.

5. Adapt your business to what people need during the pandemics

The first wave of COVID-19 has shown that you need to adapt your business to what people need during the epidemics. During a lockdown, people tend to buy all the necessities online. We have already informed you about the great product ideas during the COVID-19 outbreak.

6. Contact your suppliers

You need to stay in touch with your suppliers on a permanent basis in order to make your online store operate sustainably. So in the face of the new wave of coronavirus, you need to make sure that your suppliers go on working, process the orders, ship the parcels, etc. What’s more, this is a great idea to expand the list of suppliers you deal with. If you don’t know how to do this, this is an article on how to find reliable and time-tested suppliers for your business.

7. Make sure shipping companies go on working

Moreover, this is crucial to make sure that shipping and postal companies also go on working and ship the packages.

8. Keep in touch with your customers

In case the second wave of COVID-19 will take place, it will be necessary for you also to keep in touch with your customers. You need to inform them that you continue and you’re still ready to provide them with the necessary products. You can do this by means of both email marketing channels and social media accounts.

9. Check if you dropshipping store has all the necessary tools to ensure maximum conversion

Since during a pandemic you are highly likely to face a greater number of potential customers on your website, we would recommend that you use all the necessary software that can provide you with the maximum conversion rate. So consider using add-ons from AliDropship. They will not only help you increase the conversion rate, but also let you put your business on autopilot!

New wave of COVID-19: final ideas

Well, to date, nobody knows if the COVID-19 new wave will happen, what impact will it have on the community and business. However, the first wave of the epidemic has already proven that those win who are able to adapt their business to new social realities.

And since you deal with ecommerce, this is quite a favorable period of time for you. Moreover, it can even mark a new epoch of exceptional opportunities for the growth of your business. That’s why it’s crucial for you not to miss these opportunities. So it’s a good idea for you to get prepared for the possible COVID-19 second wave in advance.

Take the post-COVID lessons we have mentioned about into consideration, get prepared for the COVID-19 new wave, and make your business flourish! In case you don’t have your dropshipping business yet, now it’s definitely high time to start dropshipping!

By Artemis K.
Artemis is a senior copywriter at AliDropship. Having received a BA degree in International Communication and MA degree in Advertising, he started his career working in a multinational petrochemical enterprise as a marketing specialist. To date, for a number of years, Artemis has been sharing the latest ecommerce trends with you, creating guides on how to start an online business from scratch, and keeping you updated on new IT solutions that help you optimize your venture.
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