All posts

Christmas Promotion Ideas: A Handy Calendar For Your Online Store

by Olga L. Marketing tips
Oct 04, 2017 7 minute read
3262 2

Christmas Promotion Ideas

Christmas is just around the corner!

What does it mean for you?

As an owner of a drop shipping store, you can enjoy this pre-holiday period because of HIGHER SALES AND HEALTHIER PROFITS!

Whoever are the average customers in your target audience, it’s highly likely that they:

  • Celebrate Christmas in one way or another
  • Do online shopping to get ready for the holiday
  • Expect stores to launch sales and special offers during this time

In other words, it’s just the time to get your store ready for the upcoming holiday, so let’s make a tiny useful calendar you can use during this whole month.


Why start your Christmas marketing campaign in October?


Christmas Promotion Ideas

Because you do drop shipping!

Follow this logic:

– Your store visitor is shopping for Christmas gifts or home decorations

– He likes something in your store and makes a purchase

– He expects to receive his order just in time for Christmas

– You transfer this order to AliExpress seller manually or with the help of automatic solutions

– The seller processes your order and arranges the shipping

– The future of this package now fully depends on the postal service, customs, and all that.

Do you see what’s the challenge?

To get the package in time for Christmas, it’s necessary to place the order 1-1,5 months ahead.

If a customer wants to receive the order before December 20th, it’s better to make a purchase before the second week of November.

It gives you a whole month to plan forward all your marketing efforts, and 2 weeks to put them into practice.

Remember that November 11th, 2017 is the day of Global Shopping Festival on AliExpress!

It’s the time when AliExpress sellers are flooded with orders, and shopping on the platform reaches unbelievable heights all over the world. This is the time when global payment systems may become overloaded and have a glitch, and this is the time when postal services and customs handle countless packages. Ideally, you need to make your store visitors place an order BEFORE this crazy time!

Follow this handy calendar, and feel no stress preparing for the holiday season!


Christmas promotion calendar from AliDropship marketing team


Christmas Promotion Ideas


October 4th – October 10th


Look at your store carefully.

Use this checklist to plan your activities for this month.

Write down the dates when you can do the following:

  • Create the new design elements (header images, banners, cover image for the Facebook page and other social networks’ accounts, templates for Christmas packaging/flyers, etc.)

What will be the general style of all the new elements you add? Will you do it all yourself or order these elements from someone else? How much money can you spend on it? Will you ask your AliExpress suppliers to print out your leaflets/cards/flyers and include them into the packages? How much will it cost and how soon do you need to email the designs to your suppliers?

  • Analyze the best selling products in your store and think how you can benefit from them

What do people buy most often from you? How can you further promote these products during the pre-holiday season? Will you post them in a gallery on the home page? Will you set up cross-sell option?

What are the hottest trends for this season? Which products can you add to make a more diverse and appealing product offer in your store? What can you write in item descriptions to make the product pages more SEO-friendly? Do all the older products pages in your store look as good as newer ones?

  • Rethink the prices

When and how will you change the prices? Will you offer coupons for some (or all) of the products? Will you create special holiday packages combining several items with a lower cost?

  • Write blog posts

Will you write articles for your blog? How often? What they will be about? What keywords should you use?

  • Plan your Instagram promotion

Which of the free Instagram promotion techniques can you try out during the season? Will you do shoutouts? Will you try Instagram Ads? How much money are you ready to spend on paid Instagram promotion?

  • Plan your Facebook promotion

Will you promote your store on Facebook? Which groups will you use for the promotion? Will you use Social Rabbit plugin or other automated solutions?

Can you accept both credit cards and PayPal payments in your store? Is it necessary to add an extra payment option?

  • Check the current Customer Policy information

Is everything written about your returns and exchange policy? Did you explain the shipping time? Have you listed all the contacts suitable for getting in touch with you?


October 11th – October 31st


Okay, now you have the full 3 weeks to turn all your dreams into reality!

Stick to the plan you’ve made for yourself, but don’t worry if you can’t make it all in time.

Use these 3 weeks to create templates and drafts for:

  • Design elements
  • Old and new products’ descriptions
  • Blog posts
  • Advertisements in social networks

Also, this is the perfect time to:

  • Add other payment gateways if necessary
  • Update the contact information and all the details related to your customer policy


November 1st – November 14th


Halloween is over, so you are now free to start your Christmas marketing campaign!

Now you can start adding your special design elements, publishing the newest items, posting the holiday articles in your blog, running the advertising campaigns in social networks, and, in general, doing all the things you’ve been planning during the last 3 weeks.

Don’t do it all at once!

First, it’s physically impossible, so you’ll quickly get tired and frustrated.

Also, it’s much easier to keep your visitors and followers entertained when you have a tiny surprise for them every day.

Try to stretch your pre-Christmas campaign across all these 2 weeks, and your audience will be motivated to follow the news and updates.

Of course, it’s not necessary to remove all your beautiful website design elements when this period is over! Keep these lovely Christmas-themed until December 25th, and after that…start getting ready for another holiday!

Isn’t it entertaining and fun to run your own online business?


By Olga L.
Olga is a content creator at AliDropship, and she aims to explain the most complicated drop shipping concepts in the simplest terms possible.
Dave October 4, 2017 11:32:30

If you are starting now you are already too late

    a October 6, 2017 4:49:56

    I think it’s just ideal time

Leave a comment