How We Got 66 Orders and $813 in Just One Month Promoting Our Dropshipping Store on Social Media with a Special Plugin

August 7, 2016 Category: Case studies
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How to Promote a Dropshipping Store on Social Media

Isn’t it great when Technology and Smart Strategy meet each other? Just read this story of success, get inspired – and do the same!

“Hokage Store” is a merchandise online shop for “Naruto” anime fans. The project is pretty young, but it already brings us around $1,000 a month.

We began with 6 orders and $78 revenue in March, went on to achieve 32 orders and $294 in April; and May brought us 66 orders and $813.

What we’ve got in our social accounts now:

  • 10,000+ Instagram subscribers
  • 4,500+ Facebook fanpage subscribers;
  • 600+ Pinterest subscribers;
  • 350+ Twitter followers.

Notice: not a single bot in any of these communities. Only real users, who are truly interested in the subject.

How did we come to achieve these numbers? Read the case study to learn more about new SMM opportunities.

A couple of words about the webstore: is an AliExpress dropshipping store created with the help of the WordPress AliDropship plugin. It sells Naruto related products: men’s and women’s clothing, phone cases, toys, gifts, posters, jewelry, etc. Owing to the popularity of anime and manga series among social network users, we chose SMM as our main promotion channel. The uniqueness of our activities was in their full automation. It was also a good opportunity to test the new SMM tool we’d invented, so we welcomed the challenge.

How to Promote a Dropshipping Store on Social Media

For the complete automation of our work in social networks, we used our own plugin called Social Rabbit – it had just been developed and needed thoroughly testing.

For the purity of the experiment, we did not use any other tools or activities for some time.

Now look at how this one-and-only plugin can boost a project’s social accounts and, as a result, lift its sales significantly. Do you want to try it for your own business?

Just follow these simple steps:

Step 1: Create 4 social media accounts: Facebook, Twitter, Instagram and Pinterest.

Step 2: Fill the accounts with primary content (both neutral/entertaining and commercial) – begin with 10-15 posts before starting the promotion.

Step 3: Let your accounts be “stored” for 2 or 3 days, then start promoting them with Social Rabbit.

Step 4: Watch your accounts, social traffic and conversions grow.

How we followed these 4 steps:

Step 1:

We created 4 social accounts, added descriptions, Naruto related covers and avatars.

How to Promote a Dropshipping Store on Social Media

Step 2:

After opening the accounts, we began auto-posting of the products from our webstore.

Special tools named “Posters” allow adding product posts from the store directly to Facebook, Twitter, Pinterest and Instagram according to our once-set preferences.

We set up the Posters, and the Social Rabbit plugin started publishing product posts on Facebook, Twitter, Pinterest and Instagram including prices, product URLs, titles, descriptions and related hashtags.

We set product posting to be repeated every 3 hours and 10 minutes – and we randomized posting times by 10 minutes. Such settings prevent your accounts from being blocked and your subscribers’ feed from being overloaded with your product posts.   

All texts in the “Template” section were written by our SMM specialists.

Take a look at the following examples of posts created in this way:

How to Promote a Dropshipping Store on Social Media

Very human-like publications, aren’t they?

To make accounts more attractive for the subscribers, it’s vital to add neutral visual content – and this is what the Gallery Poster tool is created for! It allows you to brighten up the timeline of your social accounts with catching content. We added dozens of niche-related images to the Gallery, and then we set up the Gallery Poster tool. The Social Rabbit plugin started publishing images in our social accounts (including the link to our site).

We set a high frequency for the posting of Gallery images in order to make our accounts brighter and more interesting for users. See below for an example of what posts from the Gallery look like:

How to Promote a Dropshipping Store on Social Media

With the help of the Social Rabbit plugin, we filled our accounts with great visual content and product posts. Following this, we could start promoting our Facebook and Instagram accounts.

Step 3:

The Plugin offers two “Promoter” tools – for Facebook and Instagram. To make them work, you should firstly find lots of niche-related accounts in both networks and then add these links to the plugin, so that it could work with their content and subscribers.

We finished our settings, and Social Rabbit started visiting the selected Facebook fan pages and Instagram accounts, giving likes and writing comments on users’ posts. We wanted to increase the number of comments on Facebook, which is why we enabled the “Rabid Rabbit” function.

We customized our settings as follows: posting every 7 or 2 minutes for Facebook, and posting every 15 or 7 minutes for Instagram. Such settings allow you to grow the number of subscribes quickly and increasing social traffic in the very first day.

Look how the plugin “replies” to Facebook and Instagram users’ comments. As you can see, the Instagram Promoter follows users and gives likes as well:

How to Promote a Dropshipping Store on Social Media

Step 4:

Now let’s talk about the main purpose of all these activities – conversions.

The webstore’s avg. monthly traffic reached 2,000 sessions.

How to Promote a Dropshipping Store on Social Media

Orders were not long in coming. The screenshot below shows paid orders in the website’s dashboard throughout just a couple of weeks:

How to Promote a Dropshipping Store on Social Media

And these are payment notifications in our mailbox:

How to Promote a Dropshipping Store on Social Media

The Results:

We began promoting with Social Rabbit in March. By that moment 5-6 orders and $80-100 had been normal for the project. We estimated the results in June and discovered that the last 30 days had brought us 66 orders and $813. Not bad!

The Conclusion:

Promoting dropshipping sites with the Social Rabbit plugin is an easy way to draw the attention of wide audiences who use social networks. If your product is OK, orders will follow very soon.

Just think: you only spend an hour or two creating social accounts and making one-time settings – and Social Rabbit does the rest. On autopilot!

RG September 9, 2016 4:04:35

Will this plugin work for a Shopify store too?

    yaros September 22, 2016 11:47:47

    For this moment, it is available for WordPress only.

Cha Cha October 31, 2016 12:39:55

Hi Yaros,

in this article, hokagestore get first sale only using social rabbit? Promotion not using facebook ads and instagram shoutout? I try doing promotion on my website. I wanna get many visitor on my dropshipping website and can get sale too like yours. I don’t doing promotion so I dont get visitor and sales. Can you suggest me to try social rabbit first or instagram shoutout so I can get sales like yours? I really need your suggest. Reply soon…

    Yaros November 3, 2016 7:43:02

    >> in this article, hokagestore get first sale only using social rabbit? Promotion not using facebook ads and instagram shoutout?

    Yes, first sales came only from Social Rabbit. Regular orders flow began after the Rabbit had boosted the account’s audience to several thousand subscribers.

    >> Can you suggest me to try social rabbit first or instagram shoutout so I can get sales like yours?

    I’d suggest trying both: these methods complement and support each other. The Rabbit is posting and growing your audience gradually, and shoutouts give you lots of subscribers at once, each time you do it.

Nick February 12, 2017 3:31:21

Hi Yaros
When you mentioned. open 4 accounts on social media sites,,,,
Would you please let us know how I can open a new account under my business name on FaceBook
Thank you

    yaros February 13, 2017 7:57:27

    you need to open 4 accounts – Facebook, Twitter, Instagram and Pinterest. You can use your current FB account or create a new one.

phil March 1, 2017 22:53:10

I assume if one buys the ULTIMATE package for 899 then the social rabbit is fully set up an programmed correct?

    yaros March 2, 2017 4:29:48

    Yes, exactly!

      phil March 2, 2017 20:25:08

      awesome mate order in 2 weeks thanks

Jag March 24, 2017 1:23:39

Hey there, Yaros

Is it available for shopify now?

    yaros March 24, 2017 4:34:53

    It works with WP only.

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