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Google Merchant

5.0 rating
4.9 out of 5 (62 reviews)
US $27
One-time payment

Being on the Google Shopping platform is the best way to reach more potential customers around the world. Our Google Merchant add-on helps you get your store name and items on to search results by automatically generating listings from your website’s product feed. With this handy tool, you will be able to promote your business more efficiently while saving time.

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Google Merchant is a great help when it comes to promoting on Google Shopping. The add-on allows you to set up and assign attributes to products to push onto the platform. Then, in just a single click, you get an automatically-generated product catalog in the form of an XML file or a link that you can then set up as a shopping campaign in Google Merchant Center.


  • Make your items available on Google Shopping to reach more people
  • Get noticed by your potential customers and drive incoming traffic
  • Boost your sales and grow revenue
  • Save time by auto-adding products to your feed
  • Enjoy free lifelong support and updates


Promote your products on Google Shopping with no hassle

With the Google Merchant add-on, you can select products or whole categories from your store to add to your product feed. Match your selections with categories set on Google Shopping. Then, in one click, you get a ready-to-upload XML file (or link) to set up in Google Merchant Center and Google Ads!

Get eyes on campaign performance

You can connect the Google Merchant add-on with your Google Ads account to monitor your shopping campaign performance. No coding skills or special tracking tag required.
All you need to do is copy your Conversion ID and Label and paste them into relevant fields on Google Merchant.
The add-on generates data on two conversions for you:

  • Product page views
  • “Add to cart” button clicks

You can find these stats in your Google Ads accounts and make reasonable business decisions.

Select the categories you want to promote on Google Shopping

This feature allows you to create your own marketing strategy and run an advertising campaign with the products you want to promote.
Just select the categories you want to add to your product feed and match them to relevant Google categories within the add-on.

Any questions? Please refer to our Knowledge Base or feel free to get in touch with our support team at

Some questions you might have
Is the Google Merchant add-on compatible with WooCommerce or WordPress without the AliDropship plugin?
No, it isn’t. In order to use the Google Merchant add-on, you must have the AliDropship plugin for either WooCommerce or WordPress installed.
Is Google Merchant supported by the AliDropship Woo plugin?
This add-on is compatible with both AliDropship and AliDropshipWoo plugins.
Is setup service included in the price of the Google Merchant add-on?
No, but you can order this service here.
Can I promote a specific category from my store?
Yes, Google Merchant allows you to choose any category you want to promote on Google Shopping.
Do I need to generate the product feed again if I change some products?
Yes, you do. Whenever you change something, you will have to generate product feed again.
What are GTIN and MPN? Do I need to provide these in order to sell?
They are part/item numbers for certain categories of goods. GTIN (Global Trade Item Number) should be provided if you want to advertise books, medication, printer cartridges, etc. MPN (Manufacturer Part Number) should be provided if you’re going to advertise electronics, food, beverages, etc. Since this information cannot be collected from AliExpress, we’ve automatically set the product identifier to “No” within the Google Merchant plugin. You don’t need to provide this information to sell on Google Shopping.
Why does Google disapprove my products? Have I done something wrong?
You should check all your products’ attributes and categories. They should match Google Taxonomy. Google Taxonomy is the list of categories used by Google for all shopping campaigns. Check it out here.
How long will my Google Merchant add-on license key be valid for?
All our add-ons have a lifelong license key. You can use them as long as you want.
Can I promote my own Products?
No, you can't. The Google Merchant add-on is compatible with Products imported from AliExpress and Sellvia only.
Is Google Merchant add-on compatible with Google Enhanced Listings?
Unfortunately, it isn't, as long as AliExpress Suppliers do not provide GTIN for their Products.
Any questions?
We’ll be happy to answer in detail!
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