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How To Attract 4,500+ Targeted People to Your Drop Shipping Store With $7 In The Pocket

by Olga L. Case studies
Sep 01, 2017 7 minute read
8166 15

So, you are at the beginning of your drop shipping journey and don’t know how to attract highly engaged audience to your webstore. As for our own experience, one of the easiest ways to achieve this is to go on Facebook.

But what to do next when you’re there? Targeting? Placement? Budget? What is that? Even if you already know it, this post is still useful to learn how to deal with a cold audience.

In this article we’ll share our experience in boosting posts on Facebook in 5 simple steps, and give necessary instructions how to adjust the posts and obtain reasonably good results. Let’s start!

 

Step 1. Find or create a nice blog post to boost

 

As you know, AliDropship store themes include a blog section. Blog posts can be used as an insanely efficient marketing tool. Watch and learn!

One of our own drop shipping stores is exclusively dedicated to cat’s theme – gifts, accessories, jewelry, and all that.

As an experiment, we decided to try promoting it through blog posts.

To find an interesting article to post in the webstore blog, we went directly on Buzzsumo.

You can use http://buzzsumo.com/ service to find the most popular posts with the biggest engagement on different social networks. Or just choose any post you like and consider promising and attractive.

Note: you may filter your results by date, language and other options.

For our drop shipping store blog, we found a funny article called ‘21 Incredibly Useful Skills Only A Cat Owner Would Know About’. It is definitely relevant to our target audience!

 

Step 2. Add this post to your blog

 

As soon as you’ve chosen the right post for your drop shipping store blog, it’s time to simply copy it.

Go to your website dashboard, find the ‘Posts’ section, and click the ‘Add New’ link.

Insert the text into the field, and edit it if necessary – the post should look clear and beautiful.

Don’t forget to add an attractive preview image!

TIP: place your product banners somewhere on the blog post page.

In this case, we put our product banners on the right side of the page.

As the result, there’s a very high chance that the site visitors are going to click on these banners and get redirected to product pages.

 

Step 3. Create an ad post on Facebook 

 

Before you create a post, make sure you can gather some statistical data on it. It is really important – when you can track a post performance, you can learn what you did right, and what you can do even better.

To achieve this, simply insert a UTM-mark into it. A UTM-mark is a unique tracking link that helps you get the necessary data.To create this link, do the following:

  • Go to Google Analytics | Demos & Tools → Campaign URL Builder tab.

  • Fill in the fields:
    • Website URL – link to your blog post
    • Campaign Source – where does your traffic come from
    • Campaign Medium field – give a name/code to your campaign
  • Copy the campaign URL, create a new post on Facebook and paste it there. This UTM-mark will let you watch conversion and some other options from Google Analytics cabinet.
  • Make your post complete by adding some text and a call-to-action. Publish it.

As you can see, there is nothing scary about it!

Now, it’s time to share this Facebook post with the wider audience.

 

Step 4. Boost the post 

 

  • Click on the Boost button to edit your boosting settings.

  • Choose your objective: website visits or engagement. 

We would recommend engagement option for beginners and all those who would like to get an additional traffic, warm up followers and obtain more likes, reposts and comments.

  • Now let’s decide what your audience will look like. Click ‘Edit’!

  • Choose the gender, age group, location and interests of your audience.

  • If you are not sure what countries or age to choose, refer to your Insights tab on Facebook, choose the category ‘People’, and here it is – your audience. Here you’ll see the gender, age, sex and country of your page followers.

  • Try to narrow down your targeting to provide max engagement but don’t go easy on it: the audience selection should not be too specific (or too broad).

  • Set Duration and Budget. This post was a test one – to watch whether this kind of ad will be successful or not, so we’ve chosen only 1 day and $7. It was enough!

  • You can also track the conversion by turning on your Facebook Pixel.
  • Don’t forget to remove the tick from the field ‘Run promotion on Instagram’ if you don’t want to have copy of this post there. We make this ad post specifically for Facebook, so we don’t need this post to be on Insta.
  • Save Changes!

 

Step 5. Reap the fruits of your labour and analyse the results

 

To always stay up-to-date, you can download Facebook Ads Manager app – it will help you track the cost per click, engagement cost, geo-data, and receive all notifications.

You’ll see the obtained results clicking on ‘View Results’ button or at Insights tab on Facebook.

 

If you find the results of your ad campaign satisfying, you can always continue boosting this post or create a new one with changed audience features.

So, we followed all shown steps and what do we have now?

The results speak for themselves. With only $7 we got:

  • About 5,000 people reached
  • 329 post engagements
  • 154 likes
  • 19 shares
  • 180 post clicks

Making your boosts regular and attractive for clicking on, you’ll see even more impressive numbers! In our experience, such boosts often lead to immediate purchases, so you won’t have to wait long for the results.

Doing this, we get a healthy traffic, a nice volume of sales, and a huge audience for remarketing and retargeting. In other words, we create a loyal audience of engaged customers who trust the store and the brand, and are likely to come shopping again and again.

 

And you DEFINITELY can achieve the same!

By Olga L.
Olga is a content writer at AliDropship, and she aims to explain the most complicated drop shipping concepts in the simplest terms possible.
15 Comments
Ryan September 1, 2017 13:09:10

Thanks for sharing.
Do you copy 100% same post? Don’t rewrite it, edit it?

    mary tyas September 25, 2017 6:46:35

    my question too

Mike September 1, 2017 18:48:11

Just to make sure, did you add Aliexpress as an interest also?

Mark September 2, 2017 0:41:11

“$7 in your pocket” … isn’t going to cover the first orders to Aliexpress as you can’t access the customers funds immediately. So you’ll need a lot more money available to start up initially. lol 🙂

    Matt September 2, 2017 17:20:32

    Well if you want to run a business even online, you should at least have some money to run it.

wallee Naym September 2, 2017 12:21:50

I am on my way to launching a dropship store with a really low budget. I need to know that am i not going to receive my payments as soon as people buy from my store ? I need to receive payments immediately in order to invest the on marketing since i have low funds. Somebody please help me out.

    yaros September 4, 2017 5:59:08

    When you get an order on your site you are paid instantly. Then you visit AliExpress and pay your supplier to purchase a product.

    Rod September 5, 2017 14:02:17

    Your customer will pay you instantly, however funds are not instantly available. Paypal takes about 1 business day (at least for Small Biz in the US) and stripe takes another 1-2 business days as well to transfer funds to your bank.

    You can wait to have these funds in your account to place the order, but know that this is another day or two that your customer will be waiting.

      yaros September 5, 2017 14:13:33

      Making your customer waiting is not a good idea, it’s better to have some funds on your account when you start this business.

        Rod September 6, 2017 16:16:06

        Exactly the point I was trying to convey since Wallee says he needs to receive the funds immediately, which is not the reality. Making customer wait is not good.

eComMania September 5, 2017 21:25:51

This method surely will work just fine for a niche store. But what if I have a general store? I know people are simply gonna ask me to have a niche store. But I prefer having a general store since as a general store owner I am not stuck into only cat or dog! I wonder how big diversified websites like Amazon do their advertising? And how do they do email marketing to their customers when one is interested in pocket knife and another is interested in a bamboo flute! Any idea how to run a promotion for a general store?

    Arthur Siew October 18, 2017 1:48:19

    If you want to go general, ask yourself what make you stand out from Amazon and Ebay ?

Rod September 6, 2017 16:17:11

wondering why my comment is still waiting for moderation… I am not saying anything that is not true.

Wayne September 9, 2017 13:08:09

You say to simply copy a post? But thats not good SEO as google prefers original articles and demotes copied content. So do you rewrite the article?

southernx October 24, 2017 3:28:13

Where is the image for the banner on the side?

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