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One Product Store For Dropshipping: How To Make It Right?

By Olga L.

One Product Store For Dropshipping: How To Make It Right?

One store. One product. Countless sales. What’s the secret? And what does Picasso store theme have to do with it? Let’s figure it out together!

Table Of Contents

Long story short, here’s the deal: more and more people all over the globe are showing interest in stores that sell only one product.

One Product Store Trend

Are online users looking them up because they want to buy something from such stores?

Well, that would make a lot of sense. Dealing with one product only, a store is 100% focused on ensuring a top quality of this item and providing first-class customer service. And that’s what every buyer wants from their shopping experience, right?

But what if people are looking this term up because they want to try out this business model themselves?

That’s easy to understand, too. One product stores give their owners multiple benefits – let’s take a brief look at them!

What’s so great about running a single product website?

Basically, every business means multitasking. There will always be numerous aspects you need to consider, monitor, and improve. Of course, it means huge time spendings, and possibly, even some amount of stress!

But what if I told you that by cutting down the amount of products offered in your online store, you’ll get rid of numerous extra worries?

Here’s what I mean.

  • You need to come up with ONE idea only

Filling your store with 50+ products, you need to make lots of important decisions. 

Which exact niche you’ll be taking with these products? What will they have in common? How will you need to write their descriptions and ad texts to convey the same brand message and tone of communication? 

And when your store centers on a single product, these creative tasks become much easier. Yes, you still need to find an absolutely winning product with a high profit potential and make its presentation perfect – but you only need to do it once.

  • You can check the product quality personally 

Found your perfect AliExpress product to dropship? Great!

Since it’s one item only, it’s not a big deal for you to actually order it from AliExpress. This is how you will:

  • See if the supplier is polite, trustworthy, and quick to react
  • Make sure the item truly has a good value for money
  • Get the opportunity to make a fancy photoshoot of the item and create enough catchy visuals to use for your further marketing activities

What is more, you can even make this purchase through your own dropshipping store and test order processing and order tracking features with no rush and worries 😉

  • You complete daily business operations much quicker and easier

With only one product in your store, you don’t need to spend days and weeks polishing the item description and images, figuring out the perfect price, and monitoring competitors’ offers. Similarly, you don’t spend much time making your online store SEO-friendly. There is only one product to take care of, which is why you can target all your energy and resources at it freely.

Moreover, it doesn’t take you much time to learn this product inside out. It allows you to treat your customers with exceptional pre-purchase counselling and post-purchase support. And that’s the key winning their loyalty and making them recommend your store to others!

Plus, it gives you an unbeatable chance to establish yourself as an expert in the field you’re working in. Knowing everything about your product, its benefits and areas of use, you can confidently publish informative articles in your blog, run social media accounts that spread valuable insights, and contribute to industry-related forums, platforms, etc. 

  • You plan your marketing activities with a higher efficiency

Positioning yourself as a ‘guru’ in your product field, you’re actually making the first step to building a strong brand that helps you make more sales. 

And it’s not the only marketing benefit of a one product dropshipping store!

When you’re promoting all and the same item over and over again, you are not distracted by any other items. You can test any types of ads, any audience targeting settings, any business collaborations, and any promotional tactics you can possibly think of. Gradually increasing the efficiency of your promo efforts, you’ll surely discover the perfect ads mix that works best for this particular product – without excessive spennings of time and money!

Is it actually as easy as it sounds? Let’s see what’s the secret recipe of success when you’re running this business!

What’s the key to a profitable one product website? 

If you’re already excited about trying out this business model, here are 3 crucial things you need to consider before you start.

#1 Your product must be AWESOME

A “just fine” or “good” item won’t do. You’re looking for the absolute best here!

The perfect candidate for being sold in an one product store is:

  • Demanded

Maybe it’s a hype thing of this year or season, or maybe it’s something evergreen that won’t go out of fashion ever. 

In any case, it’s something that people really want to buy very much, and (most importantly) don’t mind ordering from an online store.

  • Emotionally engaging

To make your dropshipping store successful, you need your product to trigger impulse purchases. In other words, it should be simply irresistible: overwhelmingly cute or insanely geeky, or totally badass – well, you got the idea. The stronger the emotion, the better! 

  • Simple

The product’s idea, purpose, and benefits should be clear immediately. You don’t want your store visitor to leave the website and go googling this product, right? It’s definitely not a good thing if your potential customer starts overthinking the purchase and having doubts – or even worse, finds a similar product in a competitors’ store!

  • Affordable

Again, nothing should stop your client from placing the order right here, right now. Of course, every customer segment has their own understanding of ‘affordable’, and every product has its own specific product range. That’s the thing you need to research.  

  • Limited in availability

What’s the point of dedicating your store to a product that can easily be bought everywhere? 

You need to be looking for an interesting and rare to find product variation that has an unusual design, or some extra features, or any other non-typical modification.

#2 The quality of visuals is crucial

When you sell only one product in your store, basically, your website consists of one page – the Home page.

And most certainly, it must be product-centered and good-looking: you only have this one page to catch your visitors’ attention and convert them into buyers.

So, high quality close up pictures, fascinating product videos, and customer-focused texts are a must. Without them, you won’t really be able to let the visitors know it’s a reliable and safe shopping destination, and convince them to buy your outstanding product right now.

#3 Social proof is everything

In fact, social proof is vital for any online store. But with a one product store, it gets absolutely essential.

Just think about it: your store visitors see this one page only. Does it provide them with enough information to rely on? Are you giving them enough product details to help them make their purchasing decisions?

A little motivational booster that you need here is social proof: previous customers’ feedback showing that the product is fine and safe to buy. And, given that you don’t really want your visitors to go online searching for more details and reviews, you need to find a way to integrate it in your store. How can you do that?

How to create the perfect one product store

We’re thrilled to introduce Picasso: our brand new theme exclusively created for single product websites. Feel free to check out a demo website built on it!

Here’s what makes this theme so unique, outstanding, and money-making.

  • Product-centered design

Grab your store visitor’s attention from the first second!

Product-centered design

This theme is perfect for showcasing the only product you’re selling in the best way possible. A huge image that is seen immediately and a short, persuasive text next to it is exactly what you need.

  • Customer-oriented product info

The first button your store visitor sees is not ‘Buy Now’, but ‘Learn More’. And you already know the logic behind this: your goal is to give plenty of details that convince the viewer to place an order.

Clicking on this button or scrolling the page down, your store visitor sees this: 

product info

After a block with general terms of purchase, there’s a part that looks like a usual, familiar product page. There’s a product title, picture gallery, price and variations, and finally, the ‘Buy Now’ button. 

And right next to it, there’s a whole new eye-catching element!

eye-catching element

You get the opportunity to showcase your delightful offer once again, and focus the viewer’s attention on the exceptional benefits that go with the purchase.

Only after that, you’re getting to the ‘boring’ details describing the product’s actual features and specifications.

product features and specifications

And if your client feels ready to place an order at this point, they can conveniently do it without scrolling al the way back to top!

The same catchy purchase-motivating element gets repeated a bit further on the page. 

purchase-motivating element

When it’s shown for the second time, it accompanies the FAQs section that provides your potential customer with even more details on your terms of service. 

  • Integrated social proof elements

This important point of generating more sales in a one product store is covered in our Picasso theme, too!

First of all, there are previous buyers’ reviews collected neatly on the following board.

Integrated social proof elements

And what’s more, this theme gives you the opportunity to connect your business Instagram to the store in a very fancy way.

Instagram product store

It encourages the visitor to stay on your website and research the provided feedback instead of leaving the store and looking for more info somewhere else.

Summing it up, Picasso is a theme that fully meets the industry requirements for a user-friendly, income-generating single product website.

And you just can’t argue: it looks absolutely adorable 😉

How to get Picasso theme for your one product store

First of all, make sure that your store is powered by AliDropship original plugin

Please note: as for now, this theme is not compatible with WooCommerce!

Got the plugin? Great! Now, simply buy this theme from the official Picasso page, and you’re good to go! Follow these theme installation instructions if necessary.

By the way, don’t forget that you can customize your store in multiple ways. To learn more about the modifications you can make with the Picasso theme, please read this Knowledge Base article

Now you know what’s so special about one product websites – and, most importantly, how to get a proper one for yourself! Don’t put this opportunity on hold: isn’t today the perfect day to start your own money-making business?

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By Olga L.
Olga is a Copywriting Director at AliDropship. She works on guides, tutorials, and other educational materials to help you start and run your dropshipping business with ease.
3 Comments
Suzanne Burke December 17, 2019 11:42:53

Do you have examples of what type of product this would work with?

    Olga L. December 18, 2019 11:39:06

    Hi, thank you for your interest!

    I’d say that gadgets (unusual and simple in use), jewellery and accessories, lifestyle items, artwork and decor elements are good examples. The items need to look as if they can’t be bought from anywhere else, so don’t go for ‘viral’ products that are massively discussed on social media.

Nancy December 17, 2019 14:21:56

Nice article
Kindly give us idea on more products we can sell

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