How Gymshark Built A Business Empire By Selling Clothes [Case Study]

Clothing sells well online, making it a profitable area. But one company, Gymshark, stands out for its success in selling clothes exclusively. Want to know how they did it? Let’s explore their story further and learn about this great chance!

The rise of a fitness unicorn

Gymshark, a fitness clothing brand, began in 2012 in the UK. It’s become hugely successful, valued at over $1.3 billion. How did Gymshark achieve such rapid growth? This study examines Gymshark’s history, products, marketing, and challenges, explaining why it’s a fitness unicorn.

Ben Francis, a 19-year-old student passionate about fitness and technology, founded Gymshark with his friend Lewis Morgan. They started by making fitness wear using a sewing machine and a screen printer, selling online and at events like BodyPower Expo, gaining attention and customers.

Gymshark’s products stood out for their focus on performance, comfort, and style, appealing to social media fitness influencers. Collaborating with influencers like Nikki Blackketter, Steve Cook, and Lex Griffin, Gymshark provided free products and commissions for promotion, effectively expanding its reach.

This strategy boosted Gymshark’s social media presence and fan base rapidly. The brand also engaged its audience through various content like blogs, podcasts, videos, and events, fostering a loyal community. Gymshark’s motto, “Be a visionary,” encapsulated its ambition and innovation.

The products of Gymshark

Gymshark’s products aim to improve both performance and appearance for fitness enthusiasts. They offer a diverse range of clothing and accessories for both men and women, including leggings, shorts, hoodies, sports bras, t-shirts, tanks, socks, hats, bags, and more. Among the most popular items are:

Lifting club shorts

This collection features clothing and accessories that express your dedication to lifting. Whether at the gym, Gymshark Lifting Club, or elsewhere, these products boast high-quality materials and stylish graphic designs.

The critical collection

This collection offers essential workout clothing made from a soft and durable cotton-elastane blend. With a slim fit and minimalist design, it includes t-shirts, tanks, shorts, joggers, and hoodies available in various colors and sizes, suitable for any exercise routine.

Rest day joggers

These joggers are ideal for relaxing on your rest days. They provide a soft, cozy, and comfortable feel, perfect for light activities or lounging at home. Available in different colors and styles, they cater to different moods and preferences.

The power of female fashion in ecommerce

These men’s products are successful, but let’s talk about why women’s products are even better!

Firstly, the market for women’s fashion is thriving. Women tend to shop for clothing more frequently than men, whether it’s to stay updated with trends or update their wardrobe. This consistent demand means more potential customers for those selling women’s clothing.

Moreover, women’s fashion offers a wider range of styles and accessories compared to men’s. With options ranging from dresses to tops, skirts to shoes, there’s something for everyone. This variety allows sellers to appeal to a larger audience with diverse tastes, increasing sales opportunities.

Additionally, women are often willing to invest in higher-priced items and designer brands. Whether it’s for a special occasion or simply self-indulgence, women don’t hesitate to spend on quality clothing. This readiness to splurge can lead to greater profits for sellers, especially when offering premium brands or exclusive designs.

Best female fashion products to dropship

Сute fluffy handbag

Product cost: $21.17
Potential price at your store: $40
Profit per sale: $18.83

High heel sandal shoes

Product cost: $31.91
Potential price at your store: $49
Profit per sale: $17.09

Intricate basket-shaped handbag

Product cost: $41.69
Potential price at your store: $89
Profit per sale: $47.31

Rainbow stripe bag

Product cost: $30.55
Potential price at your store: $40
Profit per sale: $19.45

Modern high heel shoes

Product cost: $20.00
Potential price at your store: $35
Profit per sale: $15

Stylish business bag

Product cost: $62.01
Potential price at your store: $89
Profit per sale: $26.99

Summertime corset

Product cost: $4.69
Potential price at your store: $19
Profit per sale: $14.31

Elegant open-shoulder sweater

Product cost: $11.65
Potential price at your store: $20
Profit per sale: $8.35

Practical backpack

Product cost: $51.13
Potential price at your store: $89
Profit per sale: $37.87

Stylish lace complect

Product cost: $17.59
Potential price at your store: $
Profit per sale: $21.41

Shell handbag

Product cost: $23.31
Potential price at your store: $59
Profit per sale: $35.69

Cute thin sweater

Product cost: $15.89
Potential price at your store: $39
Profit per sale: $23.11

Colorful leather jacket

Product cost: $33.33
Potential price at your store: $69
Profit per sale: $35.67

Stylish handbag

Product cost: $48.28
Potential price at your store: $79
Profit per sale: $30.72

Elegant open back dress

Product cost: $13.86
Potential price at your store: $39
Profit per sale: $25.14

Pink lace mini-dress

Product cost: $26.99
Potential price at your store: $49
Profit per sale: $22.01

Minimalist long-sleeve

Product cost: $18.50
Potential price at your store: $39
Profit per sale: $20.5

Denim punk jeans

Product cost: $33.94
Potential price at your store: $59
Profit per sale: $25.06

Colorful slippers

Product cost: $11.17
Potential price at your store: $20
Profit per sale: $8.83

Punk platform shoes

Product cost: $25.07
Potential price at your store: $59
Profit per sale: $33.93

Cute leather handbag

Product cost: $55.57
Potential price at your store: $79
Profit per sale: $23.43

Modern reflective bag

Product cost: $26.06
Potential price at your store: $59
Profit per sale: $32.94

Layered high-waist skirt

Product cost: $17.78
Potential price at your store: $29
Profit per sale: $11.22

Comfy winter shoes

Product cost: $9.90
Potential price at your store: $29
Profit per sale: $19.1

Silk night gown

Product cost: $9.99
Potential price at your store: $29
Profit per sale: $19.1

Simple stylish top

Product cost: $11.64
Potential price at your store: $29
Profit per sale: $17.36

Denim shirt

Product cost: $46.08
Potential price at your store: $69
Profit per sale: $22.92

Cozy chic shoes

Product cost: $16.90
Potential price at your store: $29
Profit per sale: $12.1

Minimalistic backpack

Product cost: $39.99
Potential price at your store: $59
Profit per sale: $19.01

Classical striped shirt

Product cost: $16.82
Potential price at your store: $39
Profit per sale: $22.18

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With AliDropship, stepping into the fashion ecommerce scene in 2024 isn’t just a business move — it’s an invitation to growth and success. Seize the opportunity to lead the fashion ecommerce revolution and witness your venture soar to new heights.