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11 Tips To Follow When You’re Dropshipping To Europe

By Andrey Y.

Dropshipping To Europe Tips

Do you want to experiment with dropshipping to Europe? Have you been putting these plans on hold because of the lack of knowledge? Then, this article is going to help you get your mind around this issue.

Surely, the US market is a tempting piece of pie for any dropshipping entrepreneur. The American economy is the largest in the world. Its GDP is over $20,5 trillion, and the country’s population exceeds 320 million people. So, it’s not surprising that a vast majority of ecommerce stores zero in on the USA.

Thus, the competition to win the US customers may sometimes be really strong. Meanwhile, the European market turns out to be a bit overlooked. But why? The European Union’s GDP exceeds $19 trillion and is the second largest in the world, and its population with over 500 million people is even bigger than the US one.

Isn’t it a good idea to take a stab at dropshipping to Europe?

Why not? For example, our client Chanong targets a global audience even though he’s from the Philippines – and if you look at his store stats, you’ll see that European customers buy quite a lot from him.

However, many people need to know the ins and outs of dropshipping to Europe before getting the ball rolling. And it is reasonable.

You should think your business plan through and then buckle down to work.

As we’re always eager to help you, we would love to list the most essential things about European dropshipping for you!

#1. Consider the opportunity of dropshipping to Europe, first of all

We’ve already said that there is some lack of sellers targeting Europe in comparison to the USA market. And this is relevant not only to online, but also to offline stores.

Yet, it doesn’t mean that the demand for these products is also lower. Actually, it could be even higher due to the lack of suppliers.

So, while most of entrepreneurs focus on the United States, you can reap the benefits of the European market.

The early bird catches the worm.

#2. Focus on one country at a time

Marketing is the most vital thing for making your dropshipping business successful. To create a breakthrough promotional campaign, you need to know the audience you target inside out. Your commercial should strike a chord with customers.

That’s why it’s important to learn about customer interests, particular traits, traditions they follow, etc. All of these vary depending on the country people live as every region has its own predominant language, as well as specific history and traditions.

Thus, it’s going to be hard to come up with one common marketing strategy for the whole European Union. What is relevant to one country could be totally wrong to the others.

To be fruitful, your commercial should target one EU country at a time.

#3. Translate your website and ads into the local language

How many people do speak English in France? What is their proportion with regards to the French-speaking population?

According to an El Pais article, the most English-speaking country in the EU is Spain with 27,7% of people claiming they know it. Other countries show much more moderate results in their knowledge of English.

The point is, to win more clients, you should literally speak their language.

Adapting your Instagram ads for dropshipping in Europe

Your website and your commercials need to be in the mother tongue of your customers. Otherwise, dozens of clients will slip through your fingers.

#4. Choose a local domain name if you’re dropshipping to Europe

We’ve already written about the importance of choosing a good domain name for your dropshipping business.

Apart from making it SEO-friendly, you need to pick a suitable top level domain. Simply speaking, it’s the ending of your domain – the part after the dot.

As a rule, “.com” is a really good one. Yet, it may turn out to be either already taken or quite expensive. And – let me jog your memory – you need to use the local language.

If your second level domain is in Lithuanian and your top level is “.com”, it looks a bit weird, doesn’t it?

For a small business focusing on a European country, it’s way better to choose some region-specific top level domain.

For instance, for France, you can take a “.fr” domain, for German – “.de”, and so on. It’s likely to be cheaper than “.com” and instill trust in local consumers.

#5. Accept the local currency

The thing you should strive to achieve while dropshipping to Europe is to make your customers feel at home while visiting your online store.

So, your business process is supposed to strengthen this feeling. That’s why obstacles like currency exchange could spoil the whole thing. Besides, who wants to lose money on currency conversion?

Make a point of accepting payments in local currency. Most EU countries use the euro, which makes this not a big deal.

#6. Research the competition in your niche

As we’ve mentioned it before, dozens of dropshipping entrepreneurs choose the USA as the source of the customers.

Thus, US consumers often turn out to be flooded with all-the-same offers from different online shops. So, eventually, they simply start ignoring the endless flow of advertisements.

Meanwhile, the EU market may lack offers in certain niches. What hardly works in the United States could easily do the job in Europe.

You should always estimate the level of competition in the niche you’ve chosen for the country you want to target. This is how you may discover your goldmine.

#7. Remember that sometimes, ads may cost you less in Europe

It’s time for good news.

The most essential part of your dropshipping expenses, your advertisement, is cheaper in some European countries than it is in the US.

PPC works like an auction. You set your budget, the sum of money you’re ready to pay per click, etc. Other online entrepreneurs do the same thing. So, there is a sort of competition. Those who offer more get their ads coming up on Google, Facebook, etc. until the budget has run out.

The point is, if you target the USA with little to no experience in online paid ads, your money may evaporate really fast. Even if you have the necessary knowledge about PPC, you’ll need to manage your PPC campaign carefully.


For the same old reason. Everyone wants the US customers. The more participants you have, the higher level of competition you have at the auction. Therefore, the cost of the commercial is going up.

Since the European market is a bit overlooked, in particular countries, you can pay less for PPC and save your money.

#8. Search for the dropshipping suppliers with warehouses in Europe

The shorter your delivery time is, the wider are your clients’ smiles.

Of course, if you’ve chosen a unique niche, people are ready to wait for the items even for 30 days. Yet, the quick delivery is going to make customers pour into your online store.

5-7 days and you’ve got it. Even the most impatient clients would be pleased.

In one of our articles, we described the process of finding suppliers on AliExpress with warehouses in the USA to win more customers.

Well, you can apply this to searching for the distributors who stock their goods in the EU if you’re dropshipping to Europe.

Selecting the country to ship from on AliExpress

Since the EU has no physical borders between its member countries, it’s not necessary to search for a supplier with warehouses in France if you target this country. You can look for Spain, Germany, or any other EU member – the delivery will anyway be prompt enough.

#9. Look for a shipping option with the tracking code

Unfortunately, not all of the AliExpress sellers have warehouses in Europe.

But, you can easily find a supplier who offers you cheap shipping options. It could be an affordable ePacket, a free shipping option,  or other alternatives.

Of course, it’s better to choose the one with the shortest delivery time. However, you shouldn’t forget about the tracking code.

Most customers tend to be interested in the location of the package while it’s being shipped. Some of them could be really irritable if they don’t get the necessary information.

To calm them down and avoid difficulties, you need to provide your clients with the evidence of your honesty. The tracking code is the exact thing that can pull it off. It shows that you keep your end of the bargain – that the products are on their way to the clients.

So, choose the suppliers who have cheap shipping options with the tracking code.

Selecting the delivery options for AliExpress products

#10. Provide customer support in the local language

What if you didn’t speak your target country language fluently?

What would you do if your clients had some questions?

Would you ignore them?

That’s not an option! Customer service is the thing that forms your reputation. And your reputation is vital.

One unsatisfied customer can’t cause a lot of damage to your venture, you may say. Yeah, maybe. But, what about ten or twenty furious clients? You won’t be able to sweep it under the rug.

Without a doubt, customers are going to have some questions quite frequently. You can’t brush them off every time.

The solution is simple.

If you don’t know the language – hire someone who knows. Platforms such as Upwork, Fiverr, etc. allow you to find a freelancer for a reasonable sum of money. They will take care of your clients.

#11. Translate the reviews

Your promotional campaign matters much. It’s going to raise awareness about your online store and attract customers.

But, what is going to make people buy from you is social proof. A healthy amount of positive customer reviews about your products can actually make a difference. People tend to trust each other, not the advertisement.

Thus, your dropshipping store needs the positive customer feedback. How can you get it if you’ve just opened your store?

You can add the reviews right from AliExpress along with the products you import to your website. With AliDropship Google Chrome Extension, it’s a piece of cake.

However, if your target country is, for example, the Netherlands, you need the feedback in Dutch. What if there are no reviews in Dutch?

The answer is simple! You shouldn’t dig deep searching for the customer comments in a necessary language. Instead, you just need to translate them into Dutch, French, or whatever language your audience speaks.

Dropshipping has great potential, and it’s time for you to start exploring it. Now, when you know more about dropshipping to Europe, you can widen your horizons by giving it a try. If you have any questions left, feel free to leave them in the comments section below!

By Andrey Y.
Andrey has just joined AliDropship team. He’s exploring dropshipping business from the very beginning. And, he’s going to share with you the most essential things newcomers need to know.
Zoltán Fülöp 5 years ago

Great article, thanks! Wanted to ask what options are available for translating reviews into local languages? Thanks, Zoltan

Andrey Y. 5 years ago

Hi, Zoltan!
Thanks a lot for your comment! I really appreciate it.
Speaking of the reviews, AliExpress has the special option for translating customer reviews, you can learn about this if you click on this link

Deb 5 years ago

What about taxation? It’s complicated in EU, isn’t it? Any suggestions on how to handle tax issues while dropshipping to EU?

Olga L. 5 years ago

Hi, thank you for your question!

AliDropship plugin lets you configure tax settings – feel free to read more about it here:

me intersa vender en la Ue. pero vivo en chile, que hago con los impuestos 5 years ago

Soy de chile, quiero una tienda para españa, como hago para pagar los impuestos en ese país, como obtengo direccion comercial, pero lomas importante como pago impuestos en españa y como se hace la publicidad a ese país.

Olga L. 5 years ago

¡Hola, amigo! Gracias por preguntarnos, aquí te doy la info básica pertinente al tema, pero también si te interesa saber algo más o si te parece este info insuficiente, por favor, no dudes en contactarnos por el correo electrónico para nuestros amigos hispanohablantes q es
Pues, en general, los impuestos son una parte vital de cada tipo de negocio. Existen en la forma de tasas aduaneras (custom fees).

Los aranceles aduaneros se agregan al costo del articulo, y pagar los – es una responsabilidad de un comprador. Las tasas de aduanas son diferentes en cada país del mundo. Por esto se necesito notificar a tus compradores al respecto. Pídales que verifiquen cuáles son los aranceles aduaneros en sus propios países. Tus clientes deben conocer las leyes y regulaciones locales, y deben pagar tarifas de aduanas si es necesario. No estamos responsables de los aranceles una vez que los artículos hayan sido enviados.

Entones al realizar negocios electrónicos, recomendamos encarecidamente a nuestros clientes que consulten con un especialista en impuestos, ya que cada país tiene sus propias leyes, y para los residentes de la Unión Europea, y para los Estados Unidos o Canadá, este es un punto importante.

Con respecto al registro de tu tienda y la disponibilidad de una dirección legal, esto también queda a criterio del cliente, porque en la etapa inicial del desarrollo comercial no se puede estar 100% seguro en un nicho particular, y con el tiempo puede reorientar a otra cosa, por lo tanto, muchos de nuestros clientes especifican una dirección de casa sin crear una compañía real. En todo caso puedes pagar impuestos en un año, al empezar no es necesario.

Si necesitas agregar impuestos a tus productos, puedes usar el marcado para agregar la cantidad necesaria o agregar impuestos como se explica en la guía del complemento:

También puedes encontrar más información aquí –

Tanvir Anwar 5 years ago

Should I use multi-language WordPress Plugin to handle European Clients ? To manage 5 more Language Site is really difficult. If you have any research on it , please let me know.

Andrey Y. 5 years ago

Thank you for your question.
We haven’t done such a research yet.
AliDropship doesn’t have multiligual support now. But, you can try and use subdomains to pull it off.

Rudi 5 years ago

I have seen the article on translating the theme. But is there also some support for a multilinguale plugin like WPML to have the website in several languages?

Andrey Y. 5 years ago

Hi, Rudi!
Thank you for your comment.
WPML isn’t compatible with our products. Using WPML along with our plugin could lead to some technical difficulties.
To traslate original AliDropship plugin, we recommend using Glotpress platform. For Woo plugin, the most suitable is TranslatePress

Panos 5 years ago

Hi there, i need to know more regarding taxation in Europe and specifically Greece. I am interested in dropshipping business but the problem is that not many are familiar with this kind of business and can’t answer my questions. For example Greece has 24% tax for goods. If i order products that cost 100 euro and from that amount i get 20 euros, do i have to invoice the supplier for 20 euro and pay 24% for taxes? I have asked at least 30 accountants and neither knows how dropshipping works and how i can be legitimate in Greece.

Andrey Y. 5 years ago

Hi, Panos!
Thank you for your question.
I don’t know all the ins and outs of the taxation in Greece, but as far as I know entrepreneurs need to register their business and worry only about paying their income taxes. If it is 24%, then include this in your product prices and let your customers pay for it. You don’t need to invoice your suppliers or something of this kind.
If you country has some taxes on Internet purchases, then the recipient pays it, not the seller.

Ted 5 years ago

Hi Andrey,
I am looking for drop shipping business (wherahuse) that is already established in EU, the one that have good stock of merchandise. I want to sell items to country of Poland. Any suggestions?

Andrey Y. 5 years ago

Hi, Ted!
Thank you for your comment.
AliDropship plugin contains a database of AliExpress best-selling products where you can easily find the items stored in the EU. To learn more about this, please read this article

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