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12 Steps To Optimize Ecommerce Product Page In Your Dropshipping Store

By Olga L.

perfect product pages features

Did you know that a Product Page is one of the most important places in your eCommerce store? In this article we will share our experience in polishing it up so that will bear significant fruits in the future.

Dropshipping store management is not only about technical setups, design and all that stuff – it’s also about appearance and appeal. Even the tiniest details matter, so let’s explore your eCommerce product pages layout to make it look perfect.

perfect product pages features

A Product Page really has an impact on your customers’ mood, their desire to buy something and their vision of your store. Moreover, there’s no sense in promoting your products if your eCommerce pages aren’t in order. A potential customer clicks on the link in an ad, gets redirected to a Product Page or some category, and then he… closes the page. Why? The answer is simple: misspellings, low number of orders, no social proof and other mistakes on a Product Page that can really lead to repelling clients,  wasting money and failing all your promotional campaigns.

In this article you will find a very useful check-list of the steps you should make for an eCommerce Product Page optimization and some main points you should always keep in mind. Get ready – you are about to learn how to keep your money safe with well-prepared Product Pages!

eCommerce Product Page Optimisation Step 1. Nice Title

A good product name:

  • Is not very long
  • Includes key words – use terms your potential customers will be searching for

perfect product pages features

  • Doesn’t contain all the variations of your product. Compare: the first product name looks minimalistic & esthetic while the second one is too hard for comprehension and looks massive.

perfect product pages features perfect product pages features

If we want to note that you have several variations of this product, we just write a number of variations in the title or compile all (or some part of) variations in a preview image.

Make sure the permalink of a product page doesn’t reflect the link of this product on AliExpress. Firstly, it could reveal to your clients that you are not a manufacturer but a reseller. Secondly, it seems pretty messy. Look:

perfect product pages features

The following one is better, right?

perfect product pages featuresperfect product pages features

Step 3. Cool Product Description

It should contain some kind of introduction that presents your product to customers and involves them deeper into the item description.

perfect product pages features

Then introduce 5 and more bullet points describing item’s advantages and what’s in it for customers. Will it make their lives better or take away some problems? So, making a buying decision must be a positive and necessary experience for your client.

Note: we use different font characteristics – to divide intro, bullet points and other paragraphs in Product Description and make it look well-structured.

perfect product pages features

Do not include any images in the Product Description field – it will help to distinguish it from product descriptions on AliExpress and bring a touch of comfortable minimalism to your store. All photos of an item should be displayed in the Gallery and Variations sections and will be easy to access.

If you sell clothes, accessories or gadgets, add some specifications such as size charts, materials, size dimensions and others – it will help customers learn everything about the product and make their buying decision easier.

perfect product pages features

Step 4. Correct Price + Discount

The price should not be too high or too low. High prices can repel customers from any store at a blink of an eye! Low prices, on the contrary, attract a lot of customers, but we also shouldn’t forget about our revenue, right? So, keep prices moderate. Spying on your competitors’ prices won’t hurt too.

Add a discount by overcharging a Product price – more than 20-30% off is like a nice allurement to customers.

perfect product pages features

Next, make sure all prices look and sound(!) good. A good price ends on 5, 7 and 9 and is briefly pronounced – it really affects the decision-making process of an online buyer.

perfect product pages features

Step 5. High Product Rate

An average rating of your product should be high. At least, higher than 4,5. Yep, that’s obvious, but it is the very first thing a customer looks at before making a final decision to buy a product and we should remember that.

perfect product pages features

Step 6. Enough Number of Orders

Is this product I’m about to buy popular? Hmmm, there are 547 orders – so there’s something in it lots of people like. Probably I should buy it too!

That’s not a textual quotation but a very likely inner dialogue of a customer who considers buying your product. So, no comments are needed here – just keep a number of orders high enough.

perfect product pages features

Step 7. Right Variations

Our practice has shown that no matter how much products you have to download, you should always check variations section for each product after downloading it from AliExpress. For example, it may contain such ‘gems’ as “XL Asian Size” or “Material” instead of “Model” or even spelling mistakes.

perfect product pages features

Also, take a look at variations pictures – if there’s an ugly red text on a white or green background, it’s better to delete such pics and type the text from them into the Title of Item field.


perfect product pages features


perfect product pages features

Step 8. Free Shipping

Usually, it’s better to have a little bit higher price but free shipping rather than a low price plus shipping fee. Products with free shipping are easier to promote – they look more attractive to customers who want to see an ultimate, final price at once. In addition, getting something for free always feels rewarding and inspirational, so, give your customers the opportunity to get such a feeling.

perfect product pages features

A nice and appealing Gallery contains the most colorful and good-looking items pictures (3+), others are in Variations.

perfect product pages features

The 1st picture in the gallery should be a picture preview from the category page. Why? So, let’s say, looking through some category, a customer likes an item and expects to take a closer look at it on the product page. But when he’s redirected there this product is gone! We know that it is surely somewhere in Variations or Gallery, but a customer can be too busy or, frankly speaking, just lazy to search for it. So, he or she closes the page – and puff! a customer is gone. We don’t need that.

perfect product pages features perfect product pages features

Make sure that the quality of pictures is high – it always makes a product look more expensive and valuable. Don’t forget to delete all watermarks and AliExpress stores labels, Photoshop helps here.

Step 10.Chosen Cross-selling Products

This is a very useful section – your customer will see more products of your store he wasn’t really intended to buy but can be actually interested in. A good trick to lure your customer into further browsing through your eCommerce store 😉

perfect product pages features

Step 11. Enough Reviews

To increase customers’ loyalty and decrease their hesitancy to buy add more than 7 reviews (the more the better) from 1st world countries customers and photos of your product from them.

perfect product pages features

 Step 12. Right eCommerce SEO

Check check check! Correct eCommerce SEO allows your customers to search for your product on Google or other engines faster and it is used when creating a post with your product on Facebook or Instagram via SocialRabbit.

perfect product pages features

Apart from these 12 steps you can also follow some optional ones. For example:

  • Adding one product to several categories (i.e. a scarf to both Best Sellers and Warm Clothes sections) – there’s a higher chance the customer will see it.
  • Placing some videos/guides how to use/YouTube reviews/gifs in Product Description. If a customer likes your product, he will definitely like it even more if you will show him its’ functionality and advantages in video format.

As you can see, eCommerce Product Page optimization is pretty easy when you thoroughly check the whole thing and think everything through. You can follow our experience – all steps really work to make your business more successful. Anyway, it never hurts to let your imagination run free and implement something completely new that you like and consider great 😉  

Do you have your own tricks concerning a Product Page? Feel free to share them with us or ask questions in the comments!

By Olga L.
Olga is a Copywriting Director at AliDropship. Having graduated from the Faculty of International Business’ as an Advertising specialist, she puts years of her copywriting experience into making clear and informative guides, tutorials, and other educational materials for dropshipping newcomers worldwide.
Hans Clijn 7 years ago

SEO is really useless, why do you guys keep pushing that? By the time you get some decent rankings after hours and hours of work on some longtail your products are going to be outdated… Well maybe you could sell them then as retro

Also, don’t download the reviews from Ali, most of them are crap even when you download them from the states as most of them are still in a foreign language, you think that people going to believe reviews written in English worst them mine, you should get your own reviews

Ali Reviews 7 years ago

You can edit the reviews once you import them…

Hakim 7 years ago

if we add tradmarked products like BMW cases or somme thing like that , is it possible to advertise this cases in Facebook ads with no problem , or wes should have license to sell tradmarked products

Diana S. 7 years ago

BMW cases are given in this article as an example, we don’t really promote them. It’s better to avoid making ads about trademarked products since it is considered copyright infringement.

Tafari 7 years ago

This is really helpful info! So, are we supposed to remove ANY sort of manufacturer branding from product images and product descriptions?

Diana S. 7 years ago

Hello! You are right! If you present your store as a store that sells its own goods (and not goods from AliExpress), then you should remove all manufacturer branding marks.

Angelina 7 years ago

What if the brand name on the products, I mean lots of items are printed brand name on itself, does this a matter? Thank you for providing such a useful article.

Faizan 6 years ago

Good tips.

Bhavik 6 years ago

Should I import images in the description? or should I just keep normal description and/or size chart?

Yaroslav Nevsky 6 years ago

I would not recommend importing description images, they are just duplicates of gallery and variation images.

Joell k Watchorn 6 years ago

Hi, I do not want customers to see how many Items are in stock, but I still want to know if aliexpress has the stock. How can I make it so I can see stock levels but not the customer?

Yaroslav Nevsky 6 years ago

Hi, go to Customization->Single product and deactivate the option Show number of products left in stock:

Kamarul Nazri 5 years ago

Hello. I like your the way you write the articles. It’s very useful for me as a beginner to kickstart my business. Can you suggest the articles
about marketing strategy to post product on facebook & instagram?

Faruk Ozturkmen 5 years ago

Great info about the description images. Is there a way of filtering these during the product import from AliExpress?

Olga L. 5 years ago

Hi, thank you for your question!
You can learn more about importing product images from this article:

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