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How To Boost a Post on Facebook and Attract 4,500+ Targeted People With $7 In The Pocket

By Anna V

how to boost a post on Facebook

So, you are at the beginning of your dropshipping journey and don’t know how to attract highly engaged audience to your webstore. As for our own experience, one of the easiest ways to achieve this is –  to boost a post on Facebook.

But what to do next when you’re there? Targeting? Placement? Budget? What is that? Even if you already know it, this post is still useful to learn how to deal with a cold audience.

In this article we’ll share our experience in how to boost a post on Facebook in 5 simple steps, and give necessary instructions how to adjust the posts and obtain reasonably good results. Let’s start!

Step 1. Find or create a nice blog post to boost on Facebook

As you know, AliDropship store themes include a blog section. Blog posts can be used as an insanely efficient marketing tool. Watch and learn!

One of our own dropshipping stores is exclusively dedicated to cat’s theme – gifts, accessories, jewelry, and plenty of other items decorated with cat prints.

As an experiment, we decided to try promoting it through blog posts.

To find an interesting article to post in the webstore blog, we went directly on Buzzsumo.

You can use service to find the most popular posts with the biggest engagement on different social networks. Or just choose any post you like and consider promising and attractive.

Note: you may filter your results by date, language and other options.

Find nice blog post to boost with buzzsumo

For our dropshipping store blog, we found a funny article called ‘21 Incredibly Useful Skills Only A Cat Owner Would Know About’. It is definitely relevant to our target audience!

Step 2. Add this post to your blog

As soon as you’ve chosen the right post for your dropshipping store blog, it’s time to simply copy it.

Go to your website dashboard, find the ‘Posts’ section, and click the ‘Add New’ link.

Insert the text into the field, and edit it if necessary – the post should look clear and beautiful.

Don’t forget to add an attractive preview image!

TIP: place your product banners somewhere on the blog post page.

In this case, we put our product banners on the right side of the page. As the result, there is a very high chance that the site visitors will click on these banners and get redirected to product pages.

Step 3. Create an ad post to boost on Facebook

Before you create a post, make sure you can gather some statistical data on it. It is really important – when you can track a post performance, you can learn what you did right, and what you can do even better.

To achieve this, simply insert a UTM-mark into it. A UTM-mark is a unique tracking link that helps you get the necessary data. To create this link, do the following:

Campaign URL Builder

  • Fill in the fields:
    • Website URL – link to your blog post
    • Campaign Source – where does your traffic come from
    • Campaign Medium field – give a name/code to your campaign
  • Copy the campaign URL, create a new post on Facebook and paste it there. This UTM-mark will let you watch conversion and some other options from Google Analytics cabinet.
  • Make your post complete by adding some text and a call-to-action. Publish it.

As you can see, there is nothing scary about it!

Now, it’s time to share this Facebook post with a wider audience.

Step 4. Boost the post on FB

  • Click on the Boost button to edit your boosting settings.

FB Boost button

  • Choose your goal: website visits or engagement.

FB boost post goal

We would recommend engagement option for beginners and all those who would like to get an additional traffic, warm up followers and obtain more likes, reposts and comments.

  • Now let’s decide what your audience will look like. Click ‘Edit’!

Edit FB audience for boosting

  • Choose the gender, age group, location and interests of your audience.

edit FB audience

edit FB audience interests

  • Try to narrow down your targeting to provide max engagement but don’t go easy on it: the audience selection should not be too specific (or too broad).
  • Set Duration and Budget. This post was a test one – to watch whether this kind of ad will be successful or not, so we’ve chosen only 1 day and $7. It was enough!

FB boost Duration

  • You can also track the conversion by turning on your Facebook Pixel.
  • Don’t forget to remove the tick from the field ‘Run promotion on Instagram’ if you don’t want to have copy of this post there. We make this ad post specifically for Facebook, so we don’t need this post to be on Insta.
  • Save Changes!

FB boost Placements and Payment

Step 5. Reap the fruits of your labour and analyse the results

To always stay up-to-date, you can download Facebook Ads Manager app – it will help you track the cost per click, engagement cost, geo-data, and receive all notifications.

You’ll see the obtained results clicking on ‘View Results’ button or at Insights tab on Facebook.

Facebook post boost - View Results

If you find the results of your ad campaign satisfying, you can always continue boosting this post on Facebook or create a new one with changed audience features.

FB boost results

So, we followed all shown steps and what do we have now?

The results speak for themselves. With only $7 we got:

  • About 5,000 people reached
  • 329 post engagements
  • 180 post clicks

FB boost results: 4,500+ Targeted People With $7

boosts on Facebook

Making your boosts on Facebook regular and attractive for clicking on, you’ll see even more impressive numbers! In our experience, such boosts often lead to immediate purchases, so you won’t have to wait long for the results.

Doing this, we get a healthy traffic, a nice volume of sales, and a huge audience for remarketing and retargeting. In other words, we create a loyal audience of engaged customers who trust the store and the brand, and are likely to come shopping again and again.

And you DEFINITELY can achieve the same!

By Anna V
They say you can't do too many tasks at once and achieve great results. But they most likely don't know Ann! She's, first of all, a mother and a wife, then, a marketing expert, and... a proud creator of multiple 6-figure stores. Can you keep up? Learn from her experience and you'll achieve success!
Ryan 7 years ago

Thanks for sharing.
Do you copy 100% same post? Don’t rewrite it, edit it?

mary tyas 7 years ago

my question too

Mike 7 years ago

Just to make sure, did you add Aliexpress as an interest also?

Mark 7 years ago

“$7 in your pocket” … isn’t going to cover the first orders to Aliexpress as you can’t access the customers funds immediately. So you’ll need a lot more money available to start up initially. lol 🙂

Matt 7 years ago

Well if you want to run a business even online, you should at least have some money to run it.

Kevin 6 years ago

I agree you will need more than $7 but with dropshipping you receive the customer’s payment before you pay aliexpress for the order. This is one of the advantages of dropshipping.

wallee Naym 7 years ago

I am on my way to launching a dropship store with a really low budget. I need to know that am i not going to receive my payments as soon as people buy from my store ? I need to receive payments immediately in order to invest the on marketing since i have low funds. Somebody please help me out.

yaros 7 years ago

When you get an order on your site you are paid instantly. Then you visit AliExpress and pay your supplier to purchase a product.

Rod 7 years ago

Your customer will pay you instantly, however funds are not instantly available. Paypal takes about 1 business day (at least for Small Biz in the US) and stripe takes another 1-2 business days as well to transfer funds to your bank.

You can wait to have these funds in your account to place the order, but know that this is another day or two that your customer will be waiting.

yaros 7 years ago

Making your customer waiting is not a good idea, it’s better to have some funds on your account when you start this business.

Rod 7 years ago

Exactly the point I was trying to convey since Wallee says he needs to receive the funds immediately, which is not the reality. Making customer wait is not good.

MikeV. 7 years ago

@Yaros do you order a sample from every supplier and wait the 4 weeks to get it to decide if you want to add that item to your store? Or do you just go savage add 20 items, turn on adds, cross your fingers & pray you don’t get any returns / chargebacks?

gio 6 years ago

the customer payment goes to your account direct. Then you visit ali to order on your customer behalf

eComMania 7 years ago

This method surely will work just fine for a niche store. But what if I have a general store? I know people are simply gonna ask me to have a niche store. But I prefer having a general store since as a general store owner I am not stuck into only cat or dog! I wonder how big diversified websites like Amazon do their advertising? And how do they do email marketing to their customers when one is interested in pocket knife and another is interested in a bamboo flute! Any idea how to run a promotion for a general store?

Arthur Siew 7 years ago

If you want to go general, ask yourself what make you stand out from Amazon and Ebay ?

Rod 7 years ago

wondering why my comment is still waiting for moderation… I am not saying anything that is not true.

Wayne 7 years ago

You say to simply copy a post? But thats not good SEO as google prefers original articles and demotes copied content. So do you rewrite the article?

southernx 7 years ago

Where is the image for the banner on the side?

gio 6 years ago

hi Diana,

On your step 2. Adding post on your blog, is it okay to copy posts from elsewhere without problem of copywriting?

bedan 6 years ago

This one is the most useful article I have ever read in here…with less money or more it’s a beautiful concept for marketing …with a few tweaks here and there you can make a something good out of it…You have a winner here Diana.

Ashok 6 years ago

Friendship is the most beautiful flower in the garden of life

J 5 years ago

How do you give credit to the original author/poster?

J 5 years ago

How do you give credit to the original author/poster?

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