AliDropship Blog

Get marketing tips, tricks and dropshipping inspiration right into your inbox!
Sign up today not to miss out a single post:

Is It Difficult To Make $60K On Panties, Bras, And Slippers? Not So Much!

By Artemis K.

a cover of the article on how to make $60K on panties, bras, slippers

Imagine turning everyday essentials into a goldmine. That’s exactly what Her Room achieved on Amazon, raking in over $60K by selling items as simple and necessary as panties, bras, and slippers. But how did they transform these daily necessities into a lucrative business? If you’re intrigued by the idea of making substantial income from products everyone needs, you’re about to discover the secret. We’re going to unveil the blueprint to Her Room’s success and how these seemingly mundane items can generate substantial profits. Ready to learn how you can start a business with ease and can replicate their success? Let’s dive into the world where everyday basics become your ticket to financial freedom.

Stuff that brings you a fortune: underwear dropshipping

a screenshot of the lingerie market growth

Diving into the underwear market isn’t just about selling an everyday item; it’s about unlocking a goldmine of opportunities that many overlook. Why consider this niche for your next ecommerce venture? The reasons are compelling and numerous, each underpinning the untapped potential of this seemingly mundane market.

Let’s peel back the layers to reveal why underwear, bras, slippers, and their counterparts are not just essentials but essential for your business success.

Evergreen demand: a constant in the fashion cycle

  • Underwear: a daily staple

Unlike trendy fashion items that come and go, underwear remains a perennial necessity. This constant demand creates a reliable base of customers, ensuring a steady flow of sales regardless of season or trend.

  • A fundamental need

From the first layer of clothing in the morning to the last piece taken off at night, underwear’s role in daily life cannot be overstated. This necessity transcends fashion fads, making it a staple in consumers’ shopping lists.

Expanding market: a looming billion-dollar industry

  • Beyond basic needs

The lingerie market’s expected growth to over $250 billion by 2025 signals a shift. It’s evolving from basic needs to a fashion statement, blending necessity with desire.

  • Global influence

This expansion isn’t just numbers; it’s a testament to the global embrace of quality, comfort, and style in underwear choices, driving up market value and potential.

High purchase frequency: the repeat purchase phenomenon

  • A cycle of renewal

Underwear’s inherent wear-and-tear necessitates frequent replacements, unlike outerwear that sees seasonal purchases. This cycle ensures that customers return more often, boosting repeat sales.

  • An opportunity for subscription models

This high purchase frequency opens innovative business models like subscriptions, where convenience meets necessity, ensuring a constant revenue stream.

Diverse customer base: catering to every segment

  • Universal appeal

The diversity in the customer base for underwear is unmatched. From teenagers seeking the latest trends to adults valuing comfort over style, the market is as varied as it is vast.

  • Inclusivity wins

Successful brands in this space know that catering to a wide audience, including plus sizes and non-binary options, not only broadens the market but endears loyalty.

  • Athleisure’s rise

The athleisure trend has blurred the lines between workout wear and everyday comfort, elevating items like slippers and leggings to fashion staples.

  • Home comfort wear

With more people valuing comfort at home, especially in the post-pandemic era, categories such as cozy slippers and soft leggings are in higher demand than ever.

A market ripe for innovation

The underwear market is not just about selling a product; it’s about understanding and tapping into the daily lives of consumers. It’s a sector where innovation in comfort, style, and functionality can lead to substantial rewards. With the right approach, this market offers not just a chance to sell but to innovate, influence, and inspire.

Whether it’s through sustainable materials, inclusive sizing, or leveraging the latest trends, the opportunities in the underwear niche are as expansive as the market itself.

Cracking the code to profit: Her Room’s case study

Her Room lingerie store

Imagine turning everyday essentials into a lucrative business venture. That’s precisely what Her Room achieved on Amazon, transforming panties, bras, and slippers into items that rake in more than $60K. Their approach was not just about selling; it was about offering solutions, comfort, and a dash of style that resonated well with their target market.

What’s behind Her Room’s strategy


At the heart of Her Room’s triumph was a deep understanding of their customers’ needs and desires. They didn’t merely list products; they curated an experience that spoke directly to the quest for comfort meshed with the allure of fashion.

Here’s a closer look at their journey to success.

  • Distinctive value proposition

Her Room’s initial success was rooted in their unique value offer. They went beyond the basic utility of underwear, focusing on how their products made customers feel: confident, comfortable, and stylish.

  • A surge in sales

Their strategic focus on niche products that blend sexiness with practicality paid off, catapulting their sales to over $60K. This remarkable achievement underscored the potential of catering to specific customer needs within the broad market of daily essentials.

  • Diversification as a growth strategy

Recognizing the changing dynamics of consumer preferences, especially towards home comfort wear, Her Room expanded its product line to include leggings and tights. This move not only broadened their appeal but also capitalized on the increasing demand for athleisure and comfortable home wear.

  • A catalog of desirables

The real magic behind Her Room’s success was in their product selection. They meticulously balanced the appeal of sexy lingerie with the practical aspects of comfort wear. It’s lingerie allowing ladies to both feel comfortable and look sexy – this is what is most desired! This strategic balance allowed them to set higher price points, significantly boosting their profit margins while ensuring their products flew off the virtual shelves.

Now you know that it’s not as difficult to make big bucks on panties, bras, and stuff like that. Would you like to try your hands in it? No big deal!

Eager to replicate Her Room’s success? Now it is as easy as ever before!

free dropshipping stores

Her Room’s journey from a simple online store to a booming Amazon success story is not just inspiring but also replicable. They’ve demonstrated that with the right products, tailored to solve specific customer problems and enhance their daily lives, any ecommerce venture can thrive.

Their ability to marry sexiness with comfort, and to expand their range with timely products like leggings and tights, serves as a model for aspiring entrepreneurs.

Inspired by Her Room’s success? Ready to dive into the profitable world of fashion ecommerce? With AliDropship, starting your venture has never been easier.

AliDropship offers a comprehensive platform that simplifies the journey from idea to a fully operational online store absolutely for free

  • A free online store

Jumpstart your business with a fully-functional online store, set up by experts to ensure you’re ready to sell from day one.

  • Unlimited access to best-sellers

Gain instant access to thousands of top-selling products across various niches, ensuring your store is stocked with items that are in demand.

  • Autopilot profits

With a store that runs on autopilot, management is a breeze, even for beginners. This means more time focusing on growing your brand and less on day-to-day operations.

The fashion ecommerce landscape is ripe with opportunity, and with the right approach, you too can carve out a successful niche. Let Her Room’s story inspire you to offer products that resonate with your audience’s needs and desires. With AliDropship’s support, launching your store is not only easy but filled with potential for significant profits and growth. Don’t wait any longer; start your business today for free and step into a future of financial independence and success.

By Artemis K.
Artemis is a senior copywriter at AliDropship. Having received a BA degree in International Communication and MA degree in Advertising, he started his career working in a multinational petrochemical enterprise as a marketing specialist. To date, for a number of years, Artemis has been sharing the latest ecommerce trends with you, creating guides on how to start an online business from scratch, and keeping you updated on new IT solutions that help you optimize your venture.

Leave a comment