How To Start Dropshipping In Sweden In 2025
Why start dropshipping
Tired of the same old grind? Imagine building a business that lets you connect with the world, all from your couch.
Dropshipping isn’t just a trend, it’s a portal to freedom. No warehouses, no headaches with inventory. Just pure potential, waiting to be developed.
It’s not magic, but it’s pretty close. You’re tapping into a global network of suppliers, letting them handle the nitty-gritty of getting those amazing products to your happy customers. You’re the middleman, the connector, the influencer – and the profit is all yours.
Think about it: less stress, more freedom, and the potential to build a business that truly works for you.
You’re in the right spot to make it happen. Let’s get started.
How dropshipping works
Why start dropshipping in Sweden
Sweden has emerged as a hotbed for ecommerce entrepreneurs, thanks to a highly favorable business environment and a populace with a strong affinity for online shopping. The country’s robust infrastructure, including high-speed internet and efficient logistics, supports seamless online transactions and fast deliveries, making it an ideal location for launching a dropshipping business. This is further bolstered by the Swedish government’s proactive stance on fostering digital innovation and entrepreneurship, which includes streamlined processes for setting up businesses and favorable tax regulations.
The Swedish consumer is particularly tech-savvy and receptive to new trends, making it easier for dropshippers to test and scale their offerings. According to recent studies, a significant portion of the Swedish population regularly shops online, with a growing preference for international products, especially from the United States and Europe . This consumer behavior is not only indicative of a mature market but also signals a high tolerance for new and innovative business models.
Moreover, the demographic is young and affluent, with a strong inclination towards sustainable and ethical practices, which can be a unique selling point for dropshippers looking to differentiate their brands.
Sweden’s startup ecosystem is also highly supportive, with numerous incubators and accelerators that provide mentorship, funding, and networking opportunities. This ecosystem is crucial for dropshippers, as it can significantly reduce the barriers to entry and provide the necessary resources to navigate the market effectively.
The combination of a tech-savvy consumer base, a supportive regulatory environment, and a vibrant startup community makes Sweden an excellent choice for entrepreneurs looking to start a dropshipping venture.
Advantages and disadvantages of dropshipping in Sweden
Advantages of dropshipping in Sweden
1. High internet penetration and tech-savvy consumers
Sweden boasts one of the highest internet penetration rates in the world, with over 98% of the population having access to the internet. This high connectivity means that a significant portion of the population is active online, making it easier to reach potential customers. Swedish consumers are also highly tech-savvy and comfortable with online shopping, which can significantly reduce the learning curve for new dropshippers. According to Statista, the number of online shoppers in Sweden is expected to grow to 7.2 million by 2025, up from 6.7 million in 2020.
2. Favorable business environment
Sweden is known for its business-friendly environment, which includes a streamlined process for setting up a company, minimal bureaucracy, and a well-developed legal framework. The Swedish government actively supports entrepreneurship through various initiatives, such as tax incentives and grants for startups. This supportive ecosystem can help new dropshippers navigate the initial stages of their business more smoothly.
3. Efficient logistics and infrastructure
Sweden has a highly efficient logistics network, with well-developed transportation systems and a strong emphasis on sustainability. Major cities like Stockholm, Gothenburg, and Malmö are well-connected, making it easier to manage supply chains and ensure timely deliveries. The country’s advanced infrastructure, including high-speed internet and modern warehouses, facilitates seamless operations and enhances customer satisfaction.
4. Growing consumer preference for international products
Swedish consumers are increasingly interested in purchasing products from international markets, particularly from the United States and Europe. This openness to global products is a significant advantage for dropshippers, as it allows them to offer a wide range of goods without the need for physical inventory. According to a report by the Swedish Consumer Agency, the demand for international products is expected to continue growing, driven by a desire for variety and quality.
5. Sustainable and ethical consumer trends
Sweden is at the forefront of sustainable and ethical consumerism, with a growing number of consumers prioritizing eco-friendly and socially responsible products. Dropshippers who align their business models with these values can tap into a lucrative market segment. For example, products made from sustainable materials or those that support fair trade practices are likely to resonate well with Swedish consumers.
Disadvantages of dropshipping in Sweden
1. High competition
The Swedish ecommerce market is highly competitive, with many established players and a growing number of new entrants. This competition can make it challenging for new dropshippers to stand out and attract customers. According to a report by Euromonitor, the ecommerce market in Sweden is expected to grow at a compound annual growth rate (CAGR) of 7.4% from 2020 to 2025, which will likely intensify competition further.
2. Higher operating costs
Operating costs in Sweden can be higher compared to other countries, particularly in terms of labor, rent, and logistics. The cost of living in major cities like Stockholm is among the highest in Europe, which can impact the profitability of a dropshipping business. Additionally, the country has strict labor laws and high minimum wage requirements, which can increase operational expenses.
3. Regulatory challenges
While Sweden has a business-friendly environment, it also has stringent regulations, particularly in areas like data protection and consumer rights. Dropshippers need to ensure compliance with these regulations, which can be complex and time-consuming. For example, the General Data Protection Regulation (GDPR) requires businesses to implement robust data protection measures, which can add to the operational burden.
4. Currency fluctuations
Sweden uses the Swedish krona (SEK), which can be subject to currency fluctuations against major currencies like the US dollar and the euro. For dropshippers sourcing products from international suppliers, these fluctuations can impact profitability. A stronger krona can make imported goods more expensive, while a weaker krona can reduce profit margins. Managing currency risk is essential for maintaining financial stability.
5. High customer expectations
Swedish consumers have high expectations when it comes to online shopping, including fast delivery times, excellent customer service, and a seamless user experience. Meeting these expectations can be challenging, especially for new dropshippers who may not have the resources to invest in advanced logistics and customer support systems. Failure to meet these expectations can lead to negative reviews and a loss of customer trust.
While it’s true that customer service can be a challenge in dropshipping in Sweden, the rewards of building a brand with loyal customers and the scalability of the business model often outweigh these obstacles for dedicated business owners.
What to dropship?
How much can you make with dropshipping?
How far you can go with dropshipping: real-life experience
FAQ
Is dropshipping legal in Sweden?
Yes! When you are dropshipping, you are not ‘fooling’ anyone, and you are not breaking any laws. You are simply helping other people receive the items they want - and enjoy the perfect customer service you provide.
However, pay attention to your choice of products. It is illegal to sell branded, copyrighted items, or things like weapons (even their sports or hunting models), knives, smoking mixtures, etc.
How much money do I need to start?
At least $150 is necessary - let’s do the maths.
If you have some technical skills and can assemble and set up a website yourself, you will need around $150.
First of all, you will need to buy a domain name (a good one costs about $10-15, and you will need to pay this fee every year to prolong your registration).
After that, you need a hosting: a server that makes your store info visible to the Internet user. You can use the basic hosting service from AliDropship (‘Silver Plan’) and only pay $69 per year.
Then, you will need to install WordPress, which is absolutely free, and buy AliDropship plugin, which costs $89. It should be enough: WordPress + AliDropship make a proper basis to create a fully functional dropshipping store.
If you don’t have these technical skills, you can order a ready-made store based on the AliDropship plugin. It will be made for you personally by an expert team: the specialists will even add the first products to your store. So, technically, it will be ready to sell items from day 1. The basic ready-made dropshipping store costs $299; together with the annual domain fee, you will have to pay $310-315 to launch your business.
How to choose the store niche?
First, it should be something that you really like - or, at least, know deeply. You will be picking products, making advertisements, and advising customers, so you absolutely need to be a pro in this.
Also, this niche should be popular with buyers and easy to promote online. Here is a complete niche selection guide that will help you!
Where to find the products?
AliDropship plugin lets you easily import products on your dropshipping website. Basically, it transfers the products’ titles, descriptions and images in a single click. So, all you need to do is browse and find good quality products from reputable sellers.
Alternatively, you can use a database of over 50,000 selected products which are guaranteed to be in high demand. This database is available within AliDropship plugin: you can see it when you go to the Import section of your AliDropship-based store. The best part is that all the products’ titles and descriptions are already edited there, so you won’t spend your own time doing this yourself.
If I sell products, how can I compete with AliExpress itself?
AliExpress is a large shopping platform where sellers offer everything at once. At the same time, your niche dropshipping store is focused on a specific range of products. Surely, you are more client-oriented than a large-scale store, and this is why buyers will choose you over.
Will my buyers know they are actually buying items?
It’s not likely. Even if they see Chinese names/addresses/characters on the wrapping paper, it won’t tell them anything. Lots of warehouses and manufacturing facilities of the largest global companies are situated in China, so there is nothing strange if a buyer receives a package of the Chinese origin.
Also, you can write your suppliers directly and ask them not to put any promotional materials into the package. Sellers are always glad to partner with dropshipping store owners because this partnership is profitable, so they will be happy to help you.
Will my buyers agree to a long delivery?
Long delivery itself isn’t a problem. Your customers are not buying life critical items from you, so they don’t mind waiting - especially, if you offer them an appealing price and a low-cost shipping.
Besides, you can choose the ePacket delivery method which cuts up the delivery time significantly. With ePacket, it will take the packages 7-15 days to arrive.
What if a buyer asks me for a refund?
Refunds are the responsibility of the original suppliers. Usually, they refund low-cost purchases really quickly, so there is nothing for you to worry about.
How to promote the store?
To make profit from your store, you first of all need to attract traffic to it. There are lots of ways to promote your store online for free, so pick the ones you personally like. Also, read the free marketing tips for dropshipping business: an experienced team brings them to you every week!
Will WordPress or AliDropship limit my activity and charge business fees?
No. The only recurring fee is the domain fee - you will have to pay for it every year, otherwise, your site won’t be visible on the Internet.
WordPress is completely free, and all the AliDropship solutions only require a one-time payment. Whatever AliDropship tool or service you get, you remain a full owner of your business. There are no limits on the amount of orders you can accept, or the volume of profit you make, or the quantity and the content of the products you import, etc. You are your own boss!
Free Dropshipping Guide
