Switching Roles: Nathan Let His Girlfriend Eden Run (Or Ruin?) His Online Business for a Week! Here’s The Result [Case Study]
Can you give control of your successful business to your closest family and friends for a whole week? Imagine: no backup plans, no safety measures — just pure trust and excitement. Too risky? Think again! Because our brave hero today took this challenge, and wow, it really worked out!
Who is Nathan?
Nathan, a 21-year-old who made his fortune himself, has made a significant mark in online business. His journey began when he was in college, where he started a bold project: dropshipping. So, with strong determination and a desire for success, Nathan turned his small business into a million-dollar empire.
Even in high school, Nathan showed signs of being an entrepreneur. He sold everyday items like duct tape, wallets, and candies to make extra money. His ambition led him to explore different business opportunities. Nathan’s success in dropshipping made him a millionaire. Consequently, his monthly profit rose to $10,000, a remarkable achievement. The college student who once wanted money for eating out now controls a large business. So, one day, he took a risky step: he handed his entire business over to his girlfriend, Eden. His goal? To give Eden a chance to leave her full-time job so they could live together in the United States. Isn’t that risky? Let’s find out how it turned out!
Starting the challenge
Eden, a 22-year-old woman from Israel, lived a fast-paced life as a full-time model. However, she yearned for more — a taste of freedom and more time with her boyfriend, Nathan.
Then, one day, Nathan introduced a game-changing idea: ecommerce and dropshipping. Intrigued and encouraged by Nathan’s proposal, Eden quit her job and entered the world of online business.
With determination and dreams of a better future, her journey began.
Following Nathan’s wise advice, Eden focused on TikTok, aiming to appeal to a younger audience. She embarked on a mission to find the perfect product. Together, they moved forward, fueled by Eden’s innovative spirit and the promise of success.
Picking the best niche
After searching for hours, Eden and Nathan discovered a product that grabbed their attention — a fidget pistol toy. They believed it could become viral on TikTok and attract sales naturally.
@blasterskee My ADHD’s new bestfriend 😌 #fidget #gun #toys #fidgettoys
They found a supplier on AliExpress selling the product for $15, but Eden negotiated with Nathan’s suppliers to get a better price of $10.
@blasterskee Best purchase of 2024 😌 #fidget #gun #toys #fidgettoys
Since Eden was returning to Israel soon, they couldn’t film ads with the actual product. Instead, they decided to repurpose existing online content and turn it into video ads. This would be a test to gauge the product’s potential.
@blasterskee Which one is better? #fidget #gun #toys #fidgettoys
They also created a website using software recommended by Nathan, allowing them to set up a basic template in less than 10 minutes. With everything in place, they launched their ads on TikTok, starting with a daily budget of $100. They also planned to post videos organically once Eden was back in Israel and had the product with her. Both were optimistic about the business taking off and bringing them success.
Changing the product
Yet, in the following days, they encountered hurdles in getting their ads approved. This threw a wrench in their plans and put this experiment in serious danger. If Eden was unable to succeed in this business, she’d have to stay in Israel, away from her boyfriend.
Recognizing that their initial product selection wasn’t effective, they opted to transition to a Valentine’s Day product instead.
@flowerboxco Flowers that last forever✨🌸😍 #foryoupage #foreverflowers #boyfriend
They found a popular video on TikTok and sourced the product from AliExpress at a reasonable price. They set up a new website and adjusted their ads accordingly.
@flowerboxco Real men know what Feb 14th is😑🌹🚨 #foreverflowers #valentines
The results of Eden’s first ecommerce venture
To the couple’s delight, they quickly began to see sales. On the very first day, they earned $225, and in the following days, sales continued steadily, totaling 21 orders and nearly $700. Eden was thrilled and thankful for the success they had achieved. As the challenge concluded on the seventh day, Nathan and Eden reviewed the numbers and discussed Eden’s final thoughts and plans for the business. They realized they had generated $814.72 in sales from 25 orders, and both felt proud of their accomplishment.
Eden expressed gratitude for Nathan’s trust throughout the process and looked forward to continuing her dropshipping journey. With a successful start, she was motivated to invest more time, effort, and money into growing her business.
This success story demonstrates that even newcomers with no prior experience can thrive in dropshipping. So, what’s holding you back?
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