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Side Hustle Success: How Much Money Can You Make With Instacart?

By Helga M.

how much money can you make with instacart

So, you’re eyeing Instacart as a way to make some extra cash? Smart move! It’s flexible, you’re your own boss, and you get to cruise around town. But let’s get real – the burning question is: “How much money can you make with Instacart?” It’s the first thing everyone wants to know, and we’re going to break it down for you.

What is the deal with Instacart anyway?

Alright, for those who might be totally new to this, let’s quickly cover what Instacart actually is. Basically, it’s a grocery delivery service. People order their groceries online or through the app, and then shoppers (that’s where you come in!) go to the store, grab the stuff, and deliver it to their doorstep. Easy peasy. You’ve got two main ways to roll with Instacart:

  • Full-service shopper: You do it all – shopping and delivering. This is the most common way to do it, and what we’ll mostly be talking about here.
  • In-store shopper: You just shop and pack the orders. Someone else takes care of the delivery.

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The million-dollar question: how much dough can you rake in?

Okay, let’s get down to brass tacks. “How much money can you make with Instacart?” The truth is, there’s no one-size-fits-all answer. It’s not like a regular job with a set salary. Your earnings depend on a bunch of different things. Instacart might throw around some numbers in their ads, but those can be a bit optimistic. Here’s the lowdown on what affects your Instacart pay:

  • Location, location, location: Seriously, this is huge. If you’re in a busy city with tons of Instacart users, you’re going to have way more opportunities than if you’re in a small town.
  • Timing is everything: Think about when people are most likely to order groceries – weekends, evenings, when they’re too busy or tired to go themselves. That’s when you want to be working.
  • Order size and complexity: Bigger orders with lots of items usually mean more money. Also, if you have to drive further or lug around heavy stuff, you might get a bit extra.
  • Tips are your friend: Tips can make a big difference in your earnings. Be friendly, helpful, and go the extra mile to get those good tips.
  • Promos and bonuses: Instacart sometimes offers bonuses for completing a certain number of orders or working during busy times. Keep an eye out for those!
  • Your hustle: The faster and more efficiently you can shop and deliver, the more orders you can do, and the more you can earn.
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Real-world numbers: what can you realistically expect?

So, what does all this mean in terms of actual cash? Here are some rough estimates:

  • Hourly earnings: Most shoppers report making somewhere between $15 and $25 per hour before expenses. Some make more, some make less. It really depends.
  • Weekly earnings: If you’re putting in consistent hours, you might be able to pull in $300 to $800 per week. But again, that depends on all the factors we talked about.
  • Key income boosters:
    • Hit those peak times: Weekends and evenings are your best bet for maximizing earnings.
    • Wow the customers: Great service = better tips. It’s that simple.
    • Know your stores: Being familiar with the layout of your local grocery stores will make you way faster.
Dreaming of starting your own business but don’t know where to begin?
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Leveling up your Instacart game: tips to earn more

Alright, you know the potential. Now, let’s talk about how to actually make it happen. Here are some tips to boost your Instacart earnings:

  • Be a scheduling ninja: Plan your shifts around those peak hours – weekends, evenings, and even during lunch rushes.
  • Don’t just grab any order: Think about it. Is that order worth the drive, the number of items, and the potential payout? Sometimes it’s better to wait for a better one.
  • Customer service is king (or queen): Be friendly, keep them updated, and offer helpful suggestions if something is out of stock. Happy customers tip well.
  • Become a shopping machine: Learn the layout of your stores, use your shopping list efficiently, and plan your route to minimize driving time.
  • Snag those bonuses: Keep an eye out for Instacart promotions and bonuses. They can give your earnings a nice little boost.
  • Track your spending: Remember, you’re responsible for your own expenses like gas and car maintenance. Keep track of everything so you know how much you’re really making.
  • Master your market: Figure out which stores and neighborhoods are the busiest and most profitable.
  • Communicate: If there’s a problem with the order, let the customer know right away and offer solutions.
  • Be reliable and punctual: Showing up on time and getting orders right will build your reputation and get you more opportunities.
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The cost of doing business: what you need to pay for

It’s not all sunshine and roses. Being an Instacart shopper comes with some expenses. Here’s what you need to keep in mind:

  • Gasoline: This is probably your biggest expense. The more you drive, the more you’ll spend.
  • Car maintenance: All that driving is going to put wear and tear on your car. Budget for oil changes, tire rotations, and other repairs.
  • Insurance: Make sure your car insurance covers you for commercial use. You might need a special policy for delivery drivers.
  • Taxes: As an independent contractor, you’re responsible for paying your own taxes. Set aside a chunk of your earnings for this.
  • Phone and data: You need a smartphone with a data plan to use the Instacart app.
  • Shopping bags: Some areas require you to provide your own shopping bags.

Dreaming of starting your own business but don’t know where to begin?
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Is Instacart a good gig for you? Weighing the pros and cons

So, is it worth it to become an Instacart shopper? Let’s look at the good and the bad: The good stuff:

  • Total flexibility: Work whenever you want, no boss breathing down your neck.
  • Be your own boss: You’re in control of your schedule and how much you work.
  • Potential for decent earnings: If you’re smart about it, you can make some good money.
  • Stay active and get paid: It’s a good way to get some exercise while you earn. 

The not-so-good stuff:

  • Unpredictable income: Your earnings can vary from week to week.
  • Expenses eat into profits: You have to pay for gas, car maintenance, and other costs.
  • Car takes a beating: All that driving can wear down your vehicle.
  • Competition can be tough: In some areas, there are a lot of Instacart shoppers, which can make it harder to get orders.
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Other things to think about

Besides the money, here are a few other things to consider before you jump in:

  • It can be physically demanding: You’ll be doing a lot of walking, lifting, and carrying.
  • You’ll be dealing with people: You need to be comfortable interacting with customers.
  • Time management is key: You need to be able to manage your time efficiently to get orders done quickly.
  • Problem-solving skills are a must: You’ll need to be able to handle unexpected situations, like out-of-stock items or wrong addresses.
Dreaming of starting your own business but don’t know where to begin?
Grab this handy checklist and start step-by-step!

The future of Instacart and the gig economy

The gig economy is always changing. As technology gets better and people’s habits change, the demand for delivery services will probably keep growing. This could mean more chances for Instacart shoppers, but it could also mean more competition. Staying up-to-date on what’s happening in the industry and being able to adapt will be important for long-term success.

Final thoughts: is Instacart right for you?

So, let’s get back to the original question: “How much money can you make with Instacart?” As we’ve seen, it’s not a simple answer. But if you’re willing to put in the work, be smart about your strategy, and manage your expenses, you can definitely make a decent income as an Instacart shopper. Just be realistic about your expectations and weigh the pros and cons carefully. Good luck out there!

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FAQ
Can you really make a full-time living with Instacart?
It is possible, but it takes dedication and hard work. You need to work consistently, be strategic about when you work, and provide excellent customer service to maximize your earnings.
Does Instacart cover gas costs?
No, Instacart does not directly pay for gas. You are responsible for your own gas expenses. However, you can often deduct these expenses when you file your taxes.
How often does Instacart pay its shoppers?
Instacart typically pays weekly via direct deposit. You usually receive your earnings a few days after the end of the pay period.
What happens if a customer does not leave a tip?
Tips are never guaranteed. If a customer does not tip, you still receive the base pay for the order, but your overall earnings will be lower. It is important to focus on providing excellent service to increase your chances of getting tipped.
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By Helga M.
Helga is a Content Creator specializing in dropshipping for beginners, combining her decade-long experience as an educator and coach with her passion for ecommerce. Her unique background allows her to create insightful, easy-to-follow content that empowers aspiring entrepreneurs to navigate their dropshipping journeys with confidence. Helga is committed to helping others achieve their business goals and build successful online stores.
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