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How To Sell Digital Products On Shopify, Step By Step

Featured image for an article answering the question "Can you sell digital products on Shopify?"

Yes, you can sell digital products on Shopify. Shopify makes its own Digital Products app, which delivers a file or a link to each buyer after payment, and in 2026 the setup takes six steps: choose the product, set up the store, add the file, set delivery, connect payments and tax, and test the order. The file limits, the fees, and the tax rules are where new sellers lose time.

Shopify is a hosted store platform, so you build the store and bring the buyers, and the app handles the delivery. This guide shows what the app can and cannot do, using the limits published in the Shopify help center. One option in this guide is different: the AliDropship offer, a free online store with 1,000 digital guides, built for you, which suits people who want to skip the setup and does not support your own files.

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A guide like this is only useful if it shows what the app does, what it costs, and which limits you cannot skip. For every step you will find the action, the published number behind it, and the mistake to avoid, so you can plan the store before you spend anything. The file and delivery rules come from the Shopify help center, the prices come from the published plans, and the tax rules come from sources that track them.

⚡
Quick Answer
Yes, you can sell digital products on Shopify with its own Digital Products app, which sends buyers a download link or an access link after payment. Each variant can hold up to 50 files totaling 5 GB, and Shopify Basic costs $39 a month. The deciding factor is whether you have your own files or content to sell.

Key takeaways

  • The Shopify Digital Products app lets you sell uploaded files or links from supported providers such as Notion, Canva, Google Drive, and Kajabi.
  • Each variant can have up to 50 files with a combined size of up to 5 GB, and the app has no bandwidth limit for downloads.
  • Delivery is automatic by default with unlimited access, and you can limit how many times each customer opens a file or link.
  • Shopify Basic costs $39 a month, or $29 a month on annual billing, and card payments cost about 2.9% plus $0.30 per sale.
  • Customers who already bought keep their links when you edit or delete a file, so deactivate a link to stop access.

Below you will find how selling digital products on Shopify works, what you need and where the limits are, six steps from product to launch, the two ways to sell, and the factors that decide how well it works.

Can you sell digital products on Shopify?

Yes. In 2026, you can sell digital products on Shopify with the Digital Products app, which Shopify makes and lists at no charge. A buyer pays at checkout and receives an email with a link to download your file or open your content, so nothing is shipped. The three steps below show the whole flow.

🧩
Add the app
Install the Shopify Digital Products app, then create a product and attach a file or a link to it.
⚙️
Set delivery
Choose automatic or manual delivery, set an access limit if you want one, and show a download link at checkout.
💳
Take payment, deliver
Connect payments, then each buyer receives an email with a link to the file or the content right after paying.

The costs are the plan, the payments, and your time. A Shopify Basic plan costs $39 a month, or $29 a month on annual billing, and card payments cost about 2.9% plus $0.30 per sale, so a $10 download loses about $0.59 before any other fee. The app itself carries no charge, and the steps below show how the pieces fit together.

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Product type shapes the setup. An ebook, a template pack, a course, and a software file need different file sizes, delivery rules, and rights checks. If you are still sorting out which types exist, this explainer on what digital products are covers the main formats, and the sections below focus on how to deliver any of them on Shopify, from the first upload to the first sale.

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What do you need, and what are the limits?

In 2026, starting is simple, and the limits are in the file rules and the money, not in whether Shopify allows it. The three numbers below set the scale.

Digital Products app
$0
The app is made by Shopify, and its App Store listing shows no charge for it.
Per variant
5 GB
Each variant can have up to 50 files with a combined size of up to 5 GB, according to the Shopify help center.
Shopify Basic
$39
Shopify Basic costs $39 a month billed monthly, or $29 a month on annual billing, before apps and payment fees.

You need five things. First, a Shopify plan and a store. Second, a digital product: a file you made or have the right to sell, or content hosted on a supported provider. Third, the Digital Products app. Fourth, a payment setup. Fifth, a plan for tax and policies, because both apply to digital sales.

The limits are real. You cannot upload folders, only files or a zip archive, links are accepted only from supported providers, and customers who already bought keep their links when you edit or delete a file. A Shopify store also brings no buyers by itself, so you bring the traffic. Each limit is covered in the steps below.

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How do you sell digital products on Shopify step by step?

In 2026, the full path has six steps: choose the product, set up the store, add the file or link, set delivery, connect payments and tax, and test the order. The first two steps decide how much there is to build, and the last four decide whether buyers receive what they paid for.

The time depends on the product and the store. Uploading one PDF is a small job, a bundle of many files needs a zip archive, and a store with a theme, a domain, and policies takes longer than the product page. Choose the scope you can finish, because a store that is tested can sell, and one that is half built cannot.

Each step below follows one pattern: the action, the published fact that matters, and the mistake to avoid. The file and delivery rules come from the Shopify help center, the plan prices come from the published plans, and the tax rules come from sources that track them, so each claim can be checked at its source and compared with the current help page.

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Work through the steps in order, because later choices depend on earlier ones. The product decides whether you sell a file or a link in step three, the delivery settings in step four decide what buyers can do after paying, and the markets you sell to decide the tax work in step five. Changing these settings later is easy, but customers who already bought keep their original links.

Step 1: Choose the product and check the rights

Start with the product and the right to sell it. Decide whether to create your own files, license a library, or sell access to content hosted elsewhere. Canva allows templates with Pro Content only as Canva template links, and Etsy has banned AI-generated patterns, recipes, and instructions since October 22, 2026, so check each rule. If you need to make the first product, this guide to creating digital products to sell shows how.

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Step 2: Set up your Shopify store and plan

Create a Shopify store and choose a plan. Shopify Basic costs $39 a month, or $29 a month billed annually, and the plan you pick sets your card rate and your fee for outside gateways. Add a domain name, a theme, and your policies before you add products, because buyers expect to see them at checkout.

Test on a store with an active plan. Download links at checkout are not available on development stores or on stores with a paused or inactive plan, so a test on the wrong kind of store can hide a feature you plan to rely on.

Install the Digital Products app from the Shopify App Store, then add assets to a product. You can upload a file, such as an ebook, song, video, or graphic, or add a link from a supported provider such as Notion, Canva, Google Drive, Kajabi, Teachable, or Thinkific. Each variant can hold up to 50 files with a combined size of up to 5 GB, and you can bundle files in a zip archive.

Two limits catch new sellers. You cannot upload folders, and if you add a file from the product page instead of the app, each file can be up to 500 MB. Uploading large files can take a while, so test one file before you upload the whole catalog.

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Step 4: Set delivery and access limits

Choose how buyers receive the product. By default, delivery is automatic with unlimited access, and you can set a limit on how many times each customer opens a file or link. For mixed orders, digital items set to automatic are sent after payment, while items that need shipping follow your normal fulfillment settings. Add the Digital Products block to the Thank you and Order status pages so buyers can download straight after paying.

Remember that edits do not reach past buyers on their own. Customers who already bought keep their links, and a replacement file with the same file name is delivered through the old links. To give buyers new links, send an update when you save, and to stop one buyer from opening a purchase, deactivate that order link.

Step 5: Connect payments and handle tax

Connect payments before you launch. Shopify Payments charges about 2.9% plus $0.30 per card sale on Basic, so a $10 download loses about $0.59 and a $50 download about $1.75, and using an outside gateway adds a 2% transaction fee on Basic. Flat fees weigh more on low prices, so set prices with the fees in view.

Then check tax. Sellers outside the EU must charge VAT on digital sales to EU consumers from the first sale, while many US states tax at least some digital products and most economic nexus rules start at $100,000 in sales or 200 transactions per state. Rules differ by country and product, so confirm the details with a tax professional. This is general information and not tax or legal advice.

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Step 6: Test the order and launch

Place a test order from checkout to download on a phone and a laptop, and open the file or link as a buyer would. Check the email, the Thank you page, and the download count in the app, and use the order page to resend an email. If you sell links, check them again later, because Shopify does not monitor the destination, and a deleted or private page still counts toward the access limit.

Building the store does not make products sell. Traffic, pricing, and product fit decide that, and a Shopify store brings no buyers by itself, while marketplaces bring their own audience and set their own rules. Treat the first month as a test, keep notes on the questions buyers ask, and change one thing at a time. For costs and platforms across both routes, see this guide to selling digital products online.

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What are the best ways to sell digital products on Shopify?

In 2026, the Digital Products app gives you two ways to sell: upload a file, or sell a link to content hosted elsewhere. The two work differently, and the comparison below sets them side by side so you can match each product to the right one.

Option A
Sell a file
Ebooks, PDFs, music, graphics
Buyer getsA download link
Where it livesUploaded to Shopify
To updateReplace the file
Limit50 files, 5 GB
Best forFiles buyers keep
⚠️
Best when the product is a file the buyer should keep.
Option B
Sell a link
Notion, Canva, courses, videos
Buyer getsAn access link
Where it livesThe provider
To updateEdit at the provider
LimitSupported providers
Best forTemplates, courses
✓
Best when the content lives on a platform you already use.

Neither way is better in every case. A file is stored with your store and stays the same until you replace it, while a link follows whatever you change at the provider, but it opens an error page if the content is deleted, moved, or made private, and each attempt still counts toward the access limit. Pick the way that matches where the product already lives.

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Shopify is one of several routes to a store of your own. For a wider comparison of building routes, including WooCommerce and a store built for you, this guide to an ecommerce store for digital products covers the setup and the costs, so you can choose before you build. Plan the first month as a test, and adjust from what buyers actually do.

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Is Shopify the right way to sell your digital products?

In 2026, the right route depends on the products you have, the hours you can give, and how much control you want. The four profiles below match common starting points to a route, with one example number for each.

🛍️

Best for sellers with their own files

Shopify suits sellers who have files to sell and want a hosted platform. The Digital Products app delivers files and links, with access limits and update emails, and Basic costs $39 a month, or $29 billed annually.

Example: A $10 sale costs about $0.59 in card fees at 2.9% plus $0.30.
🔗

Best for Notion and Canva sellers

Selling a link suits creators whose product lives on a supported provider, such as a Notion page, a Canva template, or a course on Kajabi or Teachable. The content stays where it is, and buyers receive a link.

Example: Each variant can hold up to 50 files, and links work only with supported providers.
🔌

Best for WordPress users

WooCommerce suits sellers who already run WordPress and want control over hosting and design. The core plugin handles downloads, with download limits and expiry dates, and you pay for hosting and a domain name.

Example: The core plugin costs $0, and hosting and a domain name are extra.
💡

Best for skipping the build

The AliDropship offer suits beginners who want a hosted store with a ready digital guide library. Professionals build it from a short survey, and it does not support your own files.

Example: The offer costs $39 a month after a 14-day free trial, with no setup fee.

If you are undecided, start from what you already have. Your own files point to Shopify, content on Notion or Canva points to selling a link, and a WordPress site points to WooCommerce. If you would rather not make products or configure a store at all, compare the built-for-you route. Whatever you choose, run a test purchase before you announce the store.

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What affects how well digital products sell on Shopify?

Based on 2026 data and rules, five factors decide how well digital products sell on Shopify and what you keep. They apply to every product type, and each one is worth checking before you open checkout.

01

Delivery settings

Automatic delivery sends the link right after payment, and access limits control how often a buyer can open it. Edits do not reach past buyers on their own, so use update emails and deactivate links when needed.

02

File and link limits

Each variant holds up to 50 files with a combined size of up to 5 GB, folders cannot be uploaded, and links work only with supported providers. Plan the product around these limits before you upload.

03

Plan and payment costs

Shopify Basic costs $39 a month billed monthly, card payments cost about 2.9% plus $0.30 per sale, and an outside gateway adds a 2% fee on Basic. A flat fee weighs more on a low price.

04

Tax compliance

Sellers outside the EU charge VAT on EU consumer sales from the first sale, and many US states tax some digital products. Check each market before you open checkout there.

05

Traffic

A Shopify store brings no buyers by itself, so search, social media, or email must do the work. A marketplace brings its own audience, but it sets the rules, which Envato and Etsy both changed in 2026.

These factors explain why many sellers start small and add routes later. A marketplace gives you its audience and its rules, while your own store gives you control and asks you to bring buyers, and a store that fails a delivery test or a tax check is cheaper to fix before launch than after. If margins and fees by product type are your next question, see this breakdown of the most profitable digital products before you price anything.

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Taken together, the factors point to a simple test. Match the way you sell to the product you have, confirm that files reach buyers, check the fees at your price, and settle the tax rules for the markets you sell to. Setups that pass all four checks are the ones worth launching first, and the ones that fail are better treated as ideas to test cheaply before you invest weeks of work in them.

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FAQ

Can you sell digital products on Shopify?

Yes. Shopify makes its own Digital Products app, which lets you upload a file or add a link from a supported provider such as Notion, Canva, or Google Drive. After payment, the buyer receives an email with a link to download the file or open the content. Each variant can hold up to 50 files with a combined size of up to 5 GB.

How much does it cost to sell digital products on Shopify?

The Digital Products app carries no charge, but you need a Shopify plan. Shopify Basic costs 39 dollars a month, or 29 dollars a month on annual billing, and card payments cost about 2.9 percent plus 30 cents per sale. An outside payment gateway adds a 2 percent transaction fee on Basic.

Is there a file size limit when you sell digital products on Shopify?

Yes. Each variant can have up to 50 files with a combined size of up to 5 GB, and if you add a file from the product page instead of the Digital Products app, each file can be up to 500 MB. You can bundle files in a zip archive, but you cannot upload folders. There is no bandwidth limit for downloads.

Do buyers keep access if you change a digital product on Shopify?

Yes, by default. Customers who already bought keep the links they received, and a replacement file with the same file name is delivered through the old links. You can send an update email with new links, and you can deactivate the link on 1 order to stop access for that buyer. Share links are not tied to a customer, so share them carefully.

Does the 1,000 digital guides offer replace Shopify for selling digital products?

It is a different route, not a replacement. Professionals build a hosted store from a short survey about niche, design, and domain name, with a domain name and SSL included, payments installed and active by default, and 1,000 digital guides, ebooks, and checklists added as a bonus. It does not support uploading your own products, so it suits beginners who want to start without building or making anything. The trial lasts 14 days, requires a card, and costs 39 per month afterward with no setup fee.
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By Agnes Kazaryan
Agnes is an SEO copywriter with a background in digital marketing. Every piece she creates is crafted with care – to connect with people, not just search engines.
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