How To Start Dropshipping In Italy In 2025
Why start dropshipping
Many people dream of a profitable business that serves customers all over the world. If you are one of them – you’re in the right place.
Dropshipping is the business that provides equal opportunities to everyone.
It doesn’t matter whether you are an islander or a resident of a busy metropolis.
If you want to secure a better future for yourself and your family, you can easily set up an online business that will bring you money at any point of the globe.
You don’t need to manufacture products or to buy them from someone in advance. All you need is stable Internet access and an online store. From here, your business journey begins.
How dropshipping works
Why start dropshipping in Italy
Starting a dropshipping business in Italy can be a strategic move for entrepreneurs eager to tap into a market that is witnessing robust ecommerce growth. With a population that is increasingly tech-savvy and a growing preference for online shopping, Italy presents a fertile ground for dropshipping ventures.
The cultural richness of Italy, from its historical sites to its renowned fashion districts, not only attracts a diverse and cosmopolitan customer base but also provides a unique backdrop for marketing and branding strategies, which can be leveraged to stand out in a competitive market.
The projected growth in ecommerce, driven by high internet penetration and a young, tech-savvy population, makes Italy an attractive destination for dropshippers looking to expand their online presence. This growth is further supported by a consumer base that is increasingly open to purchasing online, creating a ripe environment for businesses that can offer a wide array of products without the need for significant inventory investments.
Despite the thriving market, the competitive landscape in Italy is not overly saturated, allowing new entrants to find their niche and thrive. This is particularly advantageous for dropshippers who can focus on niche markets, from luxury goods to everyday essentials, catering to the specific needs and preferences of Italian consumers.
For those considering dropshipping in Italy, understanding the local market dynamics, consumer behavior, and regulatory environment is crucial. Engaging with local influencers and leveraging the country’s rich cultural heritage can significantly enhance the success of a dropshipping business, making it a compelling choice for entrepreneurs looking to capitalize on the growing ecommerce trend in Italy.
Advantages and disadvantages of dropshipping in Italy
Advantages of dropshipping in Italy
Low initial investment: Starting a dropshipping business in Italy requires minimal financial resources since there’s no need to buy inventory upfront, making it accessible for many aspiring entrepreneurs.
Expanding ecommerce landscape: The Italian ecommerce market is on the rise, driven by increased internet usage and a growing acceptance of online shopping, providing ample opportunities for dropshippers.
Diverse consumer base: Italy’s varied population, with different tastes and preferences, allows dropshippers to target niche markets effectively, catering to specific customer needs.
Flexibility in operations: Dropshipping offers the freedom to manage a business from anywhere, allowing entrepreneurs to work remotely while scaling their operations according to demand.
Access to European markets: Italy’s location within Europe enables dropshippers to reach not only local customers but also other European markets, expanding their business potential.
Variety of products: Dropshippers can offer an extensive range of products without the burden of inventory, making it easier to adapt to changing market trends and consumer preferences.
Improved logistics: With advancements in logistics and shipping solutions, dropshippers can source products from both local and international suppliers, enhancing their product offerings.
Lower financial risk: Since dropshippers don’t hold inventory, they minimize financial risks associated with unsold stock, allowing for a more flexible business model.
Potential for high profit margins: By selecting the right products and employing effective marketing strategies, dropshippers can achieve substantial profit margins, especially on unique or imported goods.
Growing trend of online shopping: As more Italians turn to online shopping, dropshippers can tap into this trend, leveraging social media and digital marketing to attract customers.
Disadvantages of dropshipping in Italy
High competition: The rise in ecommerce has led to a crowded market, making it difficult for new dropshippers to differentiate themselves and attract customers.
Marketing expenses: To stand out in a competitive landscape, dropshippers may incur significant marketing costs, which can affect overall profitability.
Quality control concerns: Relying on third-party suppliers can lead to inconsistencies in product quality and fulfillment, potentially damaging the dropshipper’s reputation.
Limited supply chain control: Dropshippers have little influence over their suppliers’ inventory and shipping processes, which can lead to delays and stock issues.
Customer service complexity: Managing customer inquiries and complaints can be challenging when dealing with multiple suppliers, resulting in inconsistent service quality.
Longer shipping times: Products sourced from international suppliers may have longer delivery times, which can frustrate customers accustomed to faster shipping options.
Regulatory challenges: Navigating Italy’s legal and regulatory landscape can be complex, requiring dropshippers to stay informed about local laws, taxes, and import regulations.
Payment processing difficulties: Ensuring secure payment processing can be a challenge, especially with diverse consumer preferences and varying local payment methods.
Supplier dependency: Heavy reliance on suppliers for product availability and fulfillment means that any issues they encounter can directly impact the dropshipper’s business operations.
Market volatility: The Italian market can be sensitive to economic shifts and changing consumer preferences, necessitating continuous adaptation and responsiveness from dropshippers.
What to dropship?
How much can you make with dropshipping?
How far you can go with dropshipping: real-life experience
FAQ
Is dropshipping legal in Italy?
Yes! When you are dropshipping, you are not ‘fooling’ anyone, and you are not breaking any laws. You are simply helping other people receive the items they want - and enjoy the perfect customer service you provide.
However, pay attention to your choice of products. It is illegal to sell branded, copyrighted items, or things like weapons (even their sports or hunting models), knives, smoking mixtures, etc.
How much money do I need to start?
At least $150 is necessary - let’s do the maths.
If you have some technical skills and can assemble and set up a website yourself, you will need around $150.
First of all, you will need to buy a domain name (a good one costs about $10-15, and you will need to pay this fee every year to prolong your registration).
After that, you need a hosting: a server that makes your store info visible to the Internet user. You can use the basic hosting service from AliDropship (‘Silver Plan’) and only pay $69 per year.
Then, you will need to install WordPress, which is absolutely free, and buy AliDropship plugin, which costs $89. It should be enough: WordPress + AliDropship make a proper basis to create a fully functional dropshipping store.
If you don’t have these technical skills, you can order a ready-made store based on the AliDropship plugin. It will be made for you personally by an expert team: the specialists will even add the first products to your store. So, technically, it will be ready to sell items from day 1. The basic ready-made dropshipping store costs $299; together with the annual domain fee, you will have to pay $310-315 to launch your business.
How to choose the store niche?
First, it should be something that you really like - or, at least, know deeply. You will be picking products, making advertisements, and advising customers, so you absolutely need to be a pro in this.
Also, this niche should be popular with buyers and easy to promote online. Here is a complete niche selection guide that will help you!
What country to target?
Living in Italy, you are not limited to your local market. You can serve customers all over the globe, even in Australia and North America. Remember your store niche and think who might be interested in these products. Where do these people live, most likely? That’s your target region!
Where to find the products?
AliDropship plugin lets you easily import products on your dropshipping website. Basically, it transfers the products’ titles, descriptions and images in a single click. So, all you need to do is browse and find good quality products from reputable sellers.
Alternatively, you can use a database of over 50,000 selected products which are guaranteed to be in high demand. This database is available within AliDropship plugin: you can see it when you go to the Import section of your AliDropship-based store. The best part is that all the products’ titles and descriptions are already edited there, so you won’t spend your own time doing this yourself.
If I sell products, how can I compete with itself?
AliExpress is a large shopping platform where sellers offer everything at once. At the same time, your niche dropshipping store is focused on a specific range of products. Surely, you are more client-oriented than a large-scale store, and this is why buyers will choose you over.
Will my buyers know they are actually buying items?
It’s not likely. Even if they see Chinese names/addresses/characters on the wrapping paper, it won’t tell them anything. Lots of warehouses and manufacturing facilities of the largest global companies are situated in China, so there is nothing strange if a buyer receives a package of the Chinese origin.
Also, you can write your suppliers directly and ask them not to put any promotional materials into the package. Sellers are always glad to partner with dropshipping store owners because this partnership is profitable, so they will be happy to help you.
Will my buyers agree to a long delivery?
Long delivery itself isn’t a problem. Your customers are not buying life critical items from you, so they don’t mind waiting - especially, if you offer them an appealing price and a low-cost shipping.
Besides, you can choose the ePacket delivery method which cuts up the delivery time significantly. With ePacket, it will take the packages 7-15 days to arrive.
What if a buyer asks me for a refund?
Refunds are the responsibility of the original suppliers. Usually, they refund low-cost purchases really quickly, so there is nothing for you to worry about.
How to promote the store?
To make profit from your store, you first of all need to attract traffic to it. There are lots of ways to promote your store online for free, so pick the ones you personally like. Also, read the free marketing tips for dropshipping business: an experienced team brings them to you every week!
Will WordPress or AliDropship limit my activity and charge business fees?
No. The only recurring fee is the domain fee - you will have to pay for it every year, otherwise, your site won’t be visible on the Internet.
WordPress is completely free, and all the AliDropship solutions only require a one-time payment. Whatever AliDropship tool or service you get, you remain a full owner of your business. There are no limits on the amount of orders you can accept, or the volume of profit you make, or the quantity and the content of the products you import, etc. You are your own boss!
Free Dropshipping Guide
