How We Made $4,500+ Revenue in Three Months by Promoting Our Dropshipping Store On Facebook Groups
Is it possible to carry out or to facilitate dropshipping on Facebook? In our today’s example, we will look at the real-life case study of using Facebook for the purpose of a dropshipping business boost!
In 2019, there were around 2 billion daily active users on Facebook.
Certainly, it makes this platform a curious and quite promising destination for ecommerce activists – imagine the size of an audience you can reach through this social network!
We couldn’t ignore this impressive website, and decided to test its business opportunities by our own efforts. Here are the results!
Can you practice dropshipping on Facebook?
To begin with, it’s important to identify how exactly Facebook can help dropshipping business owners.
You might think that it is a good idea to open a dedicated store within this social network: it attracts lots of users, right? Why not turn these numerous potential customers into actual buyers, and make them purchase your products right here, right now?
Sadly, on a global scale, the process of buying and selling on Facebook is not as easy as it might seem.
Theoretically, Facebook marketplace and Facebook buy and sell groups make it possible for users to demonstrate products and purchase the desired items. Still, these services are only available in around 50 countries across the globe. Plus, you can only shop within ‘your local community’. This means that buy-and-sell operations are heavily limited by geographic boundaries.
So, if you want to launch a dropshipping store, it would be a wiser decision to choose a more convenient technical platform. The one that allows showcasing goods, accepting payments and arranging effortless communication all over the words would be the real catch.
It doesn’t mean, however, that you can’t use Facebook for dropshipping purposes. In terms of the business promotion, it’s a brilliant choice!
Dropshipping on Facebook: our experience of promoting a store there
Why we are so enthusiastic about Facebook promotion opportunities? The thing is, we know it for sure: this social network can really make a difference!
This is the story of a successful SMM strategy for a dropshipping store that brought us $4,587 in just 3 months.
To achieve these exciting numbers, we used a complex marketing strategy.
If you sell online, there are different ways to find your audience. We used several promotion channels for dropshipping stores including PPC and on-page SEO. Mainly, we focused on social media – Facebook fan groups.
Instagram, Twitter, and Pinterest were also involved, but on an additional basis. After we tried it all ourselves, we are happy to share with you our tactics of how to deal with dropshipping on Facebook.
Dropshipping on Facebook: the promotional strategy we developed
Here’s a simple algorithm we’ve designed and tested!
#1: Create a Facebook fanpage for your dropshipping online store. Fill it with product posts and entertaining materials. Don’t forget to add calls-to-action, hashtags and enticing captions. Visual content is always the winner!
#2: Find and join dozens of niche fan groups with as great a number of subscribers as possible.
#3: Share your entertaining fanpage content in these groups to get likes, shares and subscribers to your fanpage.
#4: Watch all these activities turn into rich social traffic to your ecommerce store. You should see high conversions, great revenues and happy clients!
Anyone can do it without any special skills and expertise, don’t you agree?
Dropshipping on Facebook: our promotional case study
To try out the algorithm we’ve created, we used one of our self-owned dropshipping stores.
Disclaimer: This particular store was mostly used as an experimental playground to test, evaluate, and improve various selling techniques and online management tools. As of now, this store is inactive – we have stopped using it for ethical and legal reasons, and we strongly advise all our readers and clients to avoid selling branded/copyrighted items. Still, feel free to follow the promotional algorithm we’re describing in this case study!
Step 1: Facebook fanpage creation
We created the store’s fanpage on Facebook and filled it with primary content before starting the promotion.
What was the content?
We published a mix of product (commercial) and entertaining (neutral) posts. The second category included actors’ shots, citations, movie related humor, etc. Photo captions contained calls-to-action, links to Worldofharry and popular relevant hashtags to grow the reach.
Example: “Like if you remember! Love Harry Potter? Visit us: WorldOfHarry. #HarryPotter #Potter #HarryPotterForever”.
Product posts contained a merchandise image, several calls-to-action (“like”, “share”, “tag a friend”), a product name, a note about free worldwide shipment and a link to the product page.
Example: “Like and Share if you want this Severus Snape Magical Wand! Tag a friend who would love this! FREE Shipping Worldwide. Get it here /link/”.
Step 2: Joining related groups
We found numerous closed and open Harry Potter related groups – the biggest ones with most active subscribers (our target audience).
Social networks are a densely populated meeting place for any movie fans, with Potterheads being no exception, and so it was not a problem at all. We joined these groups, although sometimes it took time for us to be approved as members.
Step 3: Sharing our content
Having become approved group members, we shared posts from the World of Harry fanpage in these groups. It is simple – you can easily do it yourself!
Just follow these steps:
A. Select a post to be shared in a FB group. Click the “Share” button and select the second option – “Share…” (the first one will make a repost in your personal timeline, not a group).
B. Select the “Share in a group” option.
C. Start typing the group’s name in the “Group” field until you see the needed group name offered by Facebook below the field.
D. Click the offered group name – it will appear in the “Group” field. Click the “Post” button. Done!
Your repost is already published in the group or is waiting to be approved and published (depending on the group’s moderation policy).
Our reposts were published right away or quite soon after pre-moderation. Since all the posts were visual, entertaining and non-advertising (commercial product posts were not shared in groups), about 99% of them were approved by the groups’ admins and appeared in the subscribers’ feed. Sometimes (in the biggest and most popular communities) we had to pay a little fee, which was about $25 for the post to display in the group for 3 days. These expenses always paid off many times!
The posts about Harry Potter got a substantial reach on FB, with numerous likes and shares. The reach grew every hour – just look at these numbers:
Step 4: Tracking the results
And then came the time for CONVERSIONS!
Since the post captions contained backlinks to Worldofharry, the dropshipping store’s traffic consistently made up 7,000-9,000 sessions per month.
Look at the number of paid orders in the store’s dashboard – they were all received within a couple of weeks:
And these are payment notifications in our mailbox:
The results of our dropshipping store promotion on FB
In the first three months of SMM activities in Facebook groups, the dropshipping store got 353 orders from social traffic. Fulfilled orders brought us $4,587.
Promotion of your business activity in the field of dropshipping on Facebook is very simple and extremely effective for any niche online store. Taking into account that FB boasts billions of users, every merchandise store can find its audience here.
And every dropshipping store owner can easily follow the steps we’ve described – and repeat our success. Everyone who wanted to start their own dropshipping businesses and now are reading this are on the right way! Using this business model, you don’t need great money to start selling products. Shipping costs – if any– are included in your price. With AliExpress it’s very easy to find reliable dropshipping suppliers for your ecommerce business.
All you need to launch a profitable dropshipping store is to stop hesitating! Don’t lose your time, start a dropshipping business with AliExpress – the greatest ecommerce platform!