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Must-Read For Dropshippers: What Is Chinese New Year’s Impact On Business?

by Olga L. Marketing tips
Jan 19, 2018 9 minute read
6332 6

What Is Chinese New Year’s Impact On Business?

Holidays’ time can be really tricky for drop shipping store owners. Still, it can be easily managed if you start preparing in advance. This article tells you more about getting ready for Chinese New Year!

It’s time to start your preparations TODAY! There are only 4 weeks left until the holiday.

Chinese New Year is an interesting challenge for drop shippers. It is the time when you use all your creativity and energy to keep your customers interested in your offers even though it takes much longer time to process them.

More and more clients ask us to share a tip or two on managing their stores’ operation during this festive period, and we are glad to help.

So, let’s start with the basics.

What is so special about Chinese New Year?

Chinese New Year is a wonderful and colorful holiday that has curious historic roots. It is famous for its impressive cultural and traditional background, and it has a huge impact on the life of modern China.

During this time of the year, it is customary for the Chinese to reunite with their dearest and nearest. It is all about spending as much time with your relatives as possible, so home and family become the center of everyone’s attention.

To support this ancient tradition of visiting the loved ones, Chinese government introduced a 7-day vacation during the holiday period – this is why Chinese New Year is also called the Spring Festival. The celebration takes a lot of time, as you can guess!

Obviously, this is great for the country’s population: everyone takes their time to have rest, relax, and enjoy several lazy days. But what does it mean for business and economy?

What is Chinese New Year’s impact on business?

You can certainly guess what happens to a country’s business activity during a national holiday.

For several days during Chinese New Year, all the stores, government facilities, postal offices, factories and other official establishments in China close down.

Please mind that Chinese New Year’s Eve in 2018 is on February 15th, and the holiday itself, Chinese New Year’s Day in 2018, is on February 16th.

As a dropshipper, you need to remember that the following happens to Chinese economy and business in the middle of February:

  • Manufacturing facilities, warehouses, shops and companies’ offices are closed: everybody is partying and having a good time, so there’s is no one available to work on production lines, or to stock items, or even to handle customers’ queries;
  • The banks are also temporarily inactive, so it will take more time than usual to process the payments and any financial transactions;
  • Post offices, transportation hubs and shipment services are also out of operation, so the delivery time for orders placed during this period will be much longer than usual.

But is it a problem?

Absolutely not!

None of these factors will hurt your drop shipping business if you take some necessary steps in advance.

Look at this story of Mousslim: even though he totally forgot about the Chinese New Year and launched his AliExpress drop shipping business exactly at this point of time, he managed to sort out all the related issues and minimized the number of refund requests. As the result, he received his first order on the next day after the store launch, and made $3,500 in 45 days of the store operation.

This is not magic, it’s just a clever management. You can easily reach the same heights, too!

During Chinese New Year, online shopping in your store should be operated this way

Don’t worry about this upcoming holiday; simply follow these basic instructions.

  • Contact your sellers to learn about their working schedule

Yes, you need to write to EACH of your AliExpress suppliers.

Yes, this will take some time.

But the result will be totally worth the efforts! If you use automated solutions to run your drop shipping store, you should have enough time to write a template message and send it to every person who provides you with AliExpress goods.

Ask the sellers to write their exact period of being on vacation, and ask when they expect to get back to work. This way, you will get some general understanding of your own working schedule in the next several weeks.

  • Use the collected data to notify your store visitors about the delivery times

The most important thing is to make sure your customers see the info about the new orders processing period and delivery times.

You don’t need to go into details and explain that the Chinese New Year will slow down your store operation. Try not to tell any of this to your potential buyers – you don’t want them to cancel their orders, right?…

Instead, start with editing your webstore page that contains the info about delivery terms and shipping times. If your store is built with the help of AliDropship solutions, you need to go to the Shipping page: here, you have the most frequently asked questions about shipping terms, and a list of delivery times for every region.

What Is Chinese New Year’s Impact On Business?

Edit the ‘Estimated Shipping Time’ column according to the info you got from your AliExpress suppliers.

Then, edit your product descriptions: write the expected period of the item delivery in the first line of every description. Something like this (with the relevant amount of days!) should work:

Please note: the average delivery time for this item is around 21-28 days since the day of the order placement.

When the holiday period is over, you can safely remove this line from your products’ descriptions, and rewrite the estimated shipping time info. But, while Chinese New Year festivities keep going, you can even put the Shipping page link into the items’ descriptions. This way, your potential buyers will know where they can read more about the delivery period.

Plus, it is a good idea to create a banner that says something like:

Due to the sharp increase in the number of orders, it may temporarily take us up to 3 business days to process your requests, and up to 7 business days to arrange the deliveries. We appreciate your understanding and look further to making you happy with the purchase!

You can put this banner on your website, plus post it on your Instagram and Facebook feed. You can even pin this post to the top of your Facebook page’s timeline to make sure everyone sees it and doesn’t get wrong expectations. Again, link the banner to your Shipping page – after clicking the banner, your customers will be redirected to the page with the detailed info.

As soon as your suppliers come back to work in their normal operational mode, remove the banner from your webstore and undo the post pinning on Facebook.

  •   Plan your communication with customers carefully

It is sometimes advised to stop all your promotional efforts and cut down spending on your ads during this period of time. In our experience, this is not strictly necessary.

It would be a mistake to stop answering your clients’ calls, emails, messages and comments on social networks. Keep talking to your customers with the same intensity you normally have, and check if every new client understands your notification. To make this task easier, create a template email and send it to every person who placed an order on your website during this period of time. If you have an AliDropship-based store, go to the Notifications tab in your Settings section:

What Is Chinese New Year’s Impact On Business?

Write something like this:

Dear customer, we are delighted to get your order, and we will make our best to meet and exceed your expectations. Please note: the item you’ve ordered will arrive to you in 21-28 days since the day of the purchase. You are kindly welcome to contact us if necessary.

It is important to edit your Shipping page info and products’ descriptions BEFORE you start sending these emails! This way, you’ll be able to include the link to the Shipping page into these emails, and ask the readers to pay attention to these details.

Basically, that’s it!

As you can see, the Chinese New Year’s impact on business is not a problem at all – a slight change to your day-to-day operations will help you keep your buyers happy and satisfied. Follow these simple steps and enjoy a good performance of your drop shipping store even in the trickiest times!

 

By Olga L.
Olga is a content creator at AliDropship, and she aims to explain the most complicated drop shipping concepts in the simplest terms possible.
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6 Comments
Alex January 19, 2018 11:18:42

I imagine how Facebook ads costs will drop in this period since its auction system 🙂

    Directwebstores January 19, 2018 11:30:52

    I doubt it. The bulk of Facebook advertisers are NOT dropshippers sourcing from China … however, Bitcoin always drops at this time … buy some up!

Directwebstores January 19, 2018 11:28:47

I’ll just be putting my sites into “Maintenance Mode” for 7 days with an explanation of the “Yearly post Christmas site overhaul” and a discount code displayed on the Maintenance page for customers to come back in 7 days and use … then I’ll be off for a 7 day holiday myself. Much less hassle and mentally healthier. Everyone needs a break … unless you’re super greedy!

Faizan January 19, 2018 13:19:29

But, how to contact so many sellers at once? I have alidropship, woo and cant find the option. Thanks.

    Directwebstores January 20, 2018 2:21:43

    You have write a single template email enquiry, then manually look at each product, find out who the seller is and contact them by copy/pasting the email enquiry you wrote, over and over and over again until you have contacted them all. Then you have to edit every single product on your site with new delivery times. Then when it’s all over you have to re-edit every product and change the delivery times gain … OR … have a holiday for 7 days like I suggested above. 🙂

Noam January 19, 2018 15:30:30

Very helpful!
Thanks 🙂

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